Tag Archives: Comscore

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

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*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain* 

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337  (more…)

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French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

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*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served* 

Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter. 

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.”  (more…)

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Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago

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*Thanksgiving Day Surges 28 Percent to $407 Million as Consumers Increasingly Use Day for Online Shopping*

RESTON, VA, November 28, 2010 – comScore, a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 26 days of the November – December 2010 holiday season. For the holiday season-to-date, $11.64 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Black Friday (November 26) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009. Thanksgiving Day (November 26), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million. (more…)

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German Internet Users Received 188 Billion Display Ads in Q3 2010

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*Telefonica Europe Ranks as Top Display Advertiser in Germany* 

LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter. 

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.”  (more…)

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More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

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*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads.  (more…)

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comScore Releases October 2010 U.S. Online Video Rankings

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*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership* 

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.  (more…)

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comScore Veteran Amy Weinberger Appointed Vice President for Australia and New Zealand

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*comScore Continues Emphasis on Expansion in Asia Pac*

Sydney, Australia, November 12, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to her new role, including 8 years of experience with comScore in its San Francisco office where she was responsible for developing relationships and delivering value to some of the leading global technology brands. Ms. Weinberger will be responsible for new and existing business in Australia and New Zealand and will be based in Sydney. (more…)

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U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

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*Facebook.com Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.*

RESTON, VA, November 8, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago. (more…)

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