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comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

By Guest PostJanuary 13, 20111 commentTechnologyad impressions, bbc, Comscore, digital world, Europe, google sites, internet users, itv, mike read, online video, online video measurement service, spotxchange video network, traditional media, uk, uk internet users, video landscape, video metrix, video metrix 2.0, YouTube

*New Metrics Offer Detailed Market Intelligence for UK Industry*

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com. (more…)

Google Android Shows Fastest Growth Among Smartphone Platforms in Germany

By Guest PostJanuary 12, 2011Technologyapple, Comscore, comscore mobilens, german smartphone market, Germany, Google, google android, jeremy copp, Microsoft, munich, os, rim, smartphone operating system, symbian

*Jeremy Copp to Speak at M-Days Conference in Frankfurt*

Hamburg, Germany, January 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the German smartphone market during the three month average period ending November 2010. The report ranked the leading smartphone operating system (OS) platforms in Germany according to their share of current mobile subscribers ages 13 and older. The November report found that Symbian led among smartphone platforms with 47.7 percent market share, followed by Apple (19.5 percent), Microsoft (13.7 percent), Google (10.6 percent) and RIM (4.8 percent). Google Android gained the largest market share and went up 9.2 percentage points compared to November 2009. (more…)

Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

By Guest PostJanuary 10, 20112 commentsTechnologyaccenture, brand websites, Comscore, comscore chairman, consumer packaged goods, cpg, digital investments, dunnhumby, dunnhumbyusa, fmi, food marketing institute, gian fulgoni, gma, grocery manufacturers association, groundbreaking initiative, mike gorshe, mike zeman, privacy protected data, the kroger company, websites

*Study to Profile the Retail Brand Buying of Visitors to CPG Brand Websites and Uncover the Best Internet Destinations to Reach Specific Brand Buyers*

RESTON, VA, Jan. 10, 2011 – Accenture, comScore, Inc., and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011. (more…)

comScore Reports November 2010 U.S. Mobile Subscriber Market Share

By Guest PostJanuary 6, 2011Technologyamerican, android, apple, Comscore, comscore mobilens, Google, Microsoft, mobile phone, motorola, nokia, operating system, os, rim, smartphone

*Google Android Reaches #2 Spot among Smartphone Platforms*

RESTON, VA, January 6, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share. (more…)

Final Pre-Christmas Push Propels U.S. Online Holiday Season Spending through December 26 to Record $30.8 Billion

By Guest PostDecember 30, 20101 commentCulture, Technologyamerican consumer, apple ipads, christmas, computer hardware, Comscore, comscore chairman, e-readers, gian fulgoni, holiday season retail e-commerce spending, online, pc games

*Blizzard in Northeast Provides Additional Boost to Post-Christmas Spending*

RESTON, VA, December 29, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 26) witnessed $2.45 billion in spending, an increase of 17 percent versus the corresponding week last year. (more…)

Free Shipping Day Punctuates Heaviest Week of U.S. Online Spending in History as Four Individual Days Eclipse $900 Million

By Guest PostDecember 19, 2010Technologyapple ipads, computer hardware, Comscore, free shipping day, friday, gian fulgoni, green monday, holiday season, retail e-commerce spending, thanksgiving

*Cyber Monday, Which Remains Only Billion Dollar Day on Record , Likely to Become Heaviest Spending Day of the Year for First Time*

RESTON, VA, December 19, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 47 days of the November – December 2010 holiday season. For the holiday season-to-date, $27.46 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14 percent versus the corresponding week last year, with four individual days surpassing $900 million, led by Green Monday (Monday, December 13) with $954 million and Free Shipping Day (Friday, December 17) with $942 million. Free Shipping Day achieved a 61-percent increase versus the corresponding shopping day last year, highlighting the appeal and success of the promotion in which more than 1,500 merchants offered free shipping. (more…)

comScore Releases November 2010 U.S. Online Video Rankings

By Guest PostDecember 17, 2010Technologyadap, americans, aol, break media, brightroll video network, Comscore, comscore video metrix, cwtv, digital world, Facebook, Google, hulu, online video content, scanscout network, television, tremor media, tv, us internet audience, us internet users, vevo, viacom digital, video ads, Yahoo, YouTube

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

comScore Releases November 2010 U.S. Search Engine Rankings

By Guest PostDecember 15, 2010Technologyamericans, aol, ask network, bing, bing organic results, Comscore, comscore qsearch, Google, google instant search, Microsoft, monthly, powered by, qsearch, search marketplace, sites, US, Yahoo

RESTON, VA, December 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 66.2 percent of searches conducted.

The November 2010 qSearch figures represent the third month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html (more…)

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