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Billion Dollar Bonanza: Cyber Monday Surpasses $1 Billion in U.S. Spending as Heaviest Online Shopping Day in History

By Guest PostDecember 1, 2010Culture, Technologybillion-dollar threshold, Comscore, cyber monday, gian fulgoni, holiday season retail e-commerce spending, online spending, us web sites

*Cyber Monday Shows 16 Percent Increase vs. Year Ago with Half of Online Spending Coming from Work Computers*

RESTON, VA, December 1, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 29 days of the November – December 2010 holiday season. For the holiday season-to-date, $13.55 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

By Guest PostNovember 29, 20101 commentTechnologyad metrix, canal plus, Comscore, delphine gatignol, display ads, display advertising, Facebook, france, french online display advertising market, Google, meetic, Microsoft, online display ad market, sfr, vivendi, webinar

*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*

Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.” (more…)

Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago

By Guest PostNovember 29, 2010Culture, TechnologyAmazon, black friday, Comscore, digital world, e-commerce spending, gian fulgoni, groupon, november 26, online shopping season, shoplocal, thanksgiving day

*Thanksgiving Day Surges 28 Percent to $407 Million as Consumers Increasingly Use Day for Online Shopping*

RESTON, VA, November 28, 2010 – comScore, a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 26 days of the November – December 2010 holiday season. For the holiday season-to-date, $11.64 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Black Friday (November 26) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009. Thanksgiving Day (November 26), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million. (more…)

comScore Releases October 2010 U.S. Search Engine Rankings

By Guest PostNovember 18, 20101 commentTechnologyamericans, ask network, bing, Comscore, comscore qsearch, Google, google instant search, in-channel search, Microsoft, mywebsearch, u.s. search marketplace, us explicit core search market, Yahoo

RESTON, VA, November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.3 percent of searches conducted, an increase of 0.2 share points from September 2010.

The October 2010 qSearch figures represent the second month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html (more…)

German Internet Users Received 188 Billion Display Ads in Q3 2010

By Guest PostNovember 18, 2010TechnologyComscore, comscore ad metrix, deutsche telekom, display advertising, Facebook, german internet users, german online display advertising market, jappy gmbh, online display advertiser, peter bernschneider, studivz, telefonica europe, verlagsgruppe georg von holtzbrinck

*Telefonica Europe Ranks as Top Display Advertiser in Germany*

LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter.

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.” (more…)

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

By Guest PostNovember 17, 20101 commentTechnologyapp ads, Comscore, eu5, eu5 countries, european mobile phone, france, french smartphone owners, Germany, italy, jeremy copp, mobile marketing, mobile web, smartphone, sms ads, spain, uk, web

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)

comScore Releases October 2010 U.S. Online Video Rankings

By Guest PostNovember 15, 2010Technologyadap, americans, brightroll video network, Comscore, comscore video metrix, cwtv, Facebook, Google, hulu, online video content, tremor media video network, us internet users, vevo, viacom digital, video online, Yahoo, YouTube

*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership*

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month. (more…)

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