*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*
Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an 
overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.
“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.”
Facebook Ranks as Top Display Ad Publisher in France
Facebook.com carried more display ad impressions than any other online publisher during Q3 2010 with more than 38 billion display ad impressions, representing 19.9 percent market share. Microsoft Sites ranked second with over 11 billion impressions (6.2 percent), followed by Orange Sites with 5.8 billion impressions (3.0 percent) and Google Sites with 4.6 billion impressions (2.4 percent).
| Top 10 French Online Display Ad* Publishers Q3 2010 Total France – Home and Work Locations Source: comScore Ad Metrix |
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| Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
| Total Internet | 191,608 | 100.0% |
| Facebook.com | 38,219 | 19.9% |
| Microsoft Sites | 11,823 | 6.2% |
| Orange Sites | 5,810 | 3.0% |
| Google Sites | 4,633 | 2.4% |
| Yahoo! Sites | 4,199 | 2.2% |
| Groupe Spir Communication | 3,756 | 2.0% |
| Skyrock | 3,002 | 1.6% |
| Groupe Amaury | 2,468 | 1.3% |
| Groupe TF1 | 2,163 | 1.1% |
| Groupe Pages Jaunes | 1,825 | 1.0% |
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
Vivendi Ranks as Top French Display Advertiser in Q3 2010
In the third quarter, Vivendi, which among others owns French mobile phone company SFR and the French premium pay television channel Canal Plus, was the top online display advertiser with nearly 2.1 billion impressions, representing 1.1 percent of French display ad impressions. Orange held the second position with 1.9 billion (1.0 percent), followed by online dating site MeetIC with 1.8 billion (1.0 percent) and Société Générale with 1.7 billion (0.9 percent).
| Top 10 French Online Display Advertisers Q3 2010 Total France – Home and Work Locations Source: comScore Ad Metrix |
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| Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
| Total Internet | 191,608 | 100.0% |
| Vivendi | 2,064 | 1.1% |
| Orange Sites | 1,862 | 1.0% |
| MeetIC – Match | 1,824 | 1.0% |
| Societe Generale | 1,674 | 0.9% |
| BNP Paribas | 1,365 | 0.7% |
| eBay | 1,364 | 0.7% |
| Groupe PPR | 1,347 | 0.7% |
| Otto Gruppe | 1,282 | 0.7% |
| Credit Agricole | 1,243 | 0.6% |
| Microsoft Sites | 1,237 | 0.6% |
Live Webinar on Wednesday, 1st December 2010
comScore will present a complimentary live webinar showcasing a more detailed analysis of display advertising trends in France on Wednesday, 1 December from 11:00 a.m. – 12:00 p.m. local time (CET). For more information and to register, please visit: https://www1.gotomeeting.com/register/433500545.
*Source: comScore