French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010
*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*
Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an 
overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.
“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.” (more…)