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comScore Ranks Among Fastest Growing Companies in North America on Deloitte’s 2010 Technology Fast 500™

By Guest PostOctober 20, 20101 commentTechnologyclean technology, companies, Comscore, deloitte, deloitte & touche llp, deloitte ranking of 500, deloitte technology fast 500, economic environment, life sciences, magid abraham, mark jensen, Media, North America, phil asmundson, Technology, technology fast 500, telecommunications

*Attributes its 154 Percent Revenue Growth Since 2005 to Strong Track Record of Innovation*

RESTON, VA, October 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it ranked on the Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009. comScore grew 154 percent during this period. comScore’s President, CEO and co-founder, Dr. Magid Abraham, credits a strong track record of innovation and the exceptional efforts of comScore employees with the company’s 154 percent revenue growth. (more…)

Russia Has Most Engaged Social Networking Audience Worldwide

By Guest PostOctober 20, 2010TechnologyComscore, comscore media metrix, dst, Facebook, internet in russia, internet usage, Israel, mail, mike read, moscow, odnoklassniki, online video landscape, rosbusinessconsulting, ru, russia, russian federation, russian internet audience, russian population, social networkers, social networking site, turkey, vkontakte, web users, yandex

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

comScore Releases September 2010 U.S. Search Engine Rankings

By Guest PostOctober 13, 2010Technologyalgorithmic explicit searches, aol llc, ask network, bing, Comscore, comscore qsearch, Google, google instant search, Microsoft, mywebsearch, organic search, qsearch, query, u.s. search marketplace, Yahoo

RESTON, VA, October 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.1 percent of searches conducted, an increase of 0.7 share points from August 2010. (more…)

comScore Releases September 2010 U.S. Online Video Rankings

By Guest PostOctober 13, 2010Technologyamericans, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, Microsoft, online video, tremor media video network, us internet users, Yahoo, YouTube

*Microsoft Sites Climbs to Fourth Place in Video Content Ranking with 45 Million Viewers*

RESTON, VA, October 12, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. (more…)

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

By Guest PostOctober 7, 2010Technologyalex banks, august 2010, blogs, brazil, brazilians, Comscore, comscore social analytix, digital world, Facebook, internet user, latin america, ninth largest Internet market, orkut, social media, social networking market, Twitter, world

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

By Guest PostOctober 6, 2010Technologyapple, Comscore, google android, Microsoft, motorola, nokia, oems, original equipment manufacturers, os, Samsung, smartphone, smartphone operating system, u.s. mobile phone, us smartphone subscribers

*Samsung Strengthens Position in Rankings as Top OEM*

RESTON, VA, October 6, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6 percent market share, while RIM led among smartphone platforms with 37.6 percent market share. (more…)

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

By Guest PostOctober 4, 2010Technologyadvertising campaign, ars persuasion score, Comscore, comscore ars, jeff cox, Media, sub-par upfront strategy

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

By Guest PostOctober 1, 2010Technologybrowser, Comscore, females, mark donovan, mobile application, mobile device, non-smartphone, smartphone, users

*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

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