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comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

By Guest PostOctober 4, 2010Technologyadvertising campaign, ars persuasion score, Comscore, comscore ars, jeff cox, Media, sub-par upfront strategy

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

By Guest PostOctober 1, 2010Technologybrowser, Comscore, females, mark donovan, mobile application, mobile device, non-smartphone, smartphone, users

*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

Video Makes it Big on the Small Screen in Europe

By Guest PostSeptember 29, 2010Technologyapple, Comscore, comscore mobilens, eu5 countries, france, galaxy tab, Germany, ipad, italian market, italy, jeremy copp, mobile devices, mobile video, Samsung, smartphone, spain, u k, video experience

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

comScore Reports Top 20 Web Properties in Poland

By Guest PostSeptember 29, 2010TechnologyComscore, comscore media metrix, digital world, european search marketplace, google sites, mih limited, nasza klasa, poland, polish, wolf allisat, YouTube

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity*

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

By Guest PostSeptember 27, 2010Technologyadeffx campaign essentials, advertising effectiveness solutions, anne hunter, Comscore, david cohen, universal mccann

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization*

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

By Guest PostSeptember 22, 2010TechnologyAds, advertising effectiveness, al muzaurieta, anne hunter, bill todd, Comscore, cost-per-click, good apple digital, iab mix, online display advertising, placement strategy, premium and contextual placements, pricing, ron, run-of-network, valueclick media, website

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies*

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

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comScore Launches Mobile Measurement in Japan

By Guest PostSeptember 22, 2010Technologyasia, asia pacific region, blogs, Comscore, comscore mobilens, daizo nishitani, digital world, dynamic nature of mobile, france, Germany, hidenori miyatani, italy, Japan, japan mobile industry, mobile behaviors, mobile market, mobile measurement service, mobilens, rakuten, Social networking sites, spain, u k, u s, will hodgman

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

By Guest PostSeptember 21, 20102 commentsTechnologyad effx offline sales, Comscore, comscore adeffx, equifax, ixi, ixi digital division, ixi financial, marsh marshall, steve dennen

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns*

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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