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German Internet Users Received 188 Billion Display Ads in Q3 2010

By Guest PostNovember 18, 2010TechnologyComscore, comscore ad metrix, deutsche telekom, display advertising, Facebook, german internet users, german online display advertising market, jappy gmbh, online display advertiser, peter bernschneider, studivz, telefonica europe, verlagsgruppe georg von holtzbrinck

*Telefonica Europe Ranks as Top Display Advertiser in Germany*

LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter.

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.” (more…)

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

By Guest PostNovember 17, 20101 commentTechnologyapp ads, Comscore, eu5, eu5 countries, european mobile phone, france, french smartphone owners, Germany, italy, jeremy copp, mobile marketing, mobile web, smartphone, sms ads, spain, uk, web

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)

comScore Releases October 2010 U.S. Online Video Rankings

By Guest PostNovember 15, 2010Technologyadap, americans, brightroll video network, Comscore, comscore video metrix, cwtv, Facebook, Google, hulu, online video content, tremor media video network, us internet users, vevo, viacom digital, video online, Yahoo, YouTube

*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership*

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month. (more…)

comScore Veteran Amy Weinberger Appointed Vice President for Australia and New Zealand

By Guest PostNovember 12, 2010Technologyadobe, Amazon, amy weinberger, asia-pacific, australia, cisco, Comscore, digital media, fox interactive media, global technology, jupiter media metrix, new zealand, san francisco, sydney, will hodgman

*comScore Continues Emphasis on Expansion in Asia Pac*

Sydney, Australia, November 12, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to her new role, including 8 years of experience with comScore in its San Francisco office where she was responsible for developing relationships and delivering value to some of the leading global technology brands. Ms. Weinberger will be responsible for new and existing business in Australia and New Zealand and will be based in Sydney. (more…)

U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

By Guest PostNovember 8, 2010Technologyad impressions, Comscore, comscore ad metrix, experian, Facebook, internet users, jeff hackett, Microsoft, netflix, online advertising intelligence service, online display advertising market, rich media ads, scottrade, US, verizon, Yahoo

*Facebook.com Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.*

RESTON, VA, November 8, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago. (more…)

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

By Guest PostNovember 3, 2010Technologyamericans, Comscore, comscore mobilens, digital world, Google, google android, lg, Microsoft, mobile subscribers, motorola, nokia, oems, operating system, original equipment manufacturers, rim, Samsung, smartphone, u.s. mobile phone, US

*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*

RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)

Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

By Guest PostNovember 3, 2010Technologyad recession, christmas, Comscore, Facebook, Google, Microsoft, mike read, online advertising, online display ad market, telefonica europe, uk, uk internet users, uk online display advertising market, virgin group, webinar

*British Consumers Exposed to 221 Billion Display Ads During Q3 2010*

LONDON, UK, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago. (more…)

10 Million UK Consumers Sought Financial Advice Online in September 2010

By Guest PostNovember 2, 20102 commentsEconomy, Technologyadaptive affinity, american express, bgl group, Comscore, comscore media metrix, economic situation, finance, financial advice, financial information/advice sites, financial sector, internet users, mike read, moneysupermarket, quickcreditscore, uk, uk customers, uk financial information/advice sites, web

*More Than One Out of Three Financial Advice Seekers Visited Moneysupermarket.com*

London, UK, 02 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released a ranking of top Financial Information/Advice Sites in the UK based on September 2010 data from its comScore Media Metrix service. Nearly 10 million internet users turned to the web for financial advice, spending an average of 15 minutes on sites in the category during the month.

Data from the comScore Ad Metrix service revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies, reaching nearly 58 percent of the total UK online audience in September 2010, by promoting its site Quickcreditscore.co.uk. (more…)

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