Free Shipping Day Punctuates Heaviest Week of U.S. Online Spending in History as Four Individual Days Eclipse $900 Million
*Cyber Monday, Which Remains Only Billion Dollar Day on Record , Likely to Become Heaviest Spending Day of the Year for First Time*
RESTON, VA, December 19, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-
commerce spending for the first 47 days of the November – December 2010 holiday season. For the holiday season-to-date, $27.46 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14 percent versus the corresponding week last year, with four individual days surpassing $900 million, led by Green Monday (Monday, December 13) with $954 million and Free Shipping Day (Friday, December 17) with $942 million. Free Shipping Day achieved a 61-percent increase versus the corresponding shopping day last year, highlighting the appeal and success of the promotion in which more than 1,500 merchants offered free shipping. (more…)