Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market
*comScore Releases Expanded Online Auto Insurance Benchmarker Covering More Insurers and Aggregator Sites*
RESTON, VA, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of an 
expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted for 724,000 submitted quotes, making up 8 percent of quotes submitted online.
“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.” (more…)