Tag Archives: Comscore

For Display Ads, Being Seen Matters More than Being Clicked

By Guest PostApril 24, 2012Technology2009 benchmark report, ad, click, Comscore, conversion, correlation analysis, data, display ad, impression, intent targeting company, keith pieper, kirby winfield, mediamind, online advertising, pretarget, spray and pray, study, vce, viewability, zero correlation

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

Nearly Half of European Online Audience Visit Sports Sites

By Guest PostApril 12, 2012Technologyaudience, Comscore, Europe, europeans, france, Germany, internet usage, ireland, norway, online, russian internet, spain, sports sites, turkey, united states

*comScore Releases Overview of European Internet Usage for February 2012*

LONDON, UK, 12 April 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)

comScore Reports February 2012 U.S. Mobile Subscriber Market Share

By Guest PostApril 3, 2012Technologyamericans, apple, Comscore, google android, htc, mobile phone, mobilens data, motorola, Samsung, secondary device, us mobile

Android Captures Majority Share of U.S. Smartphone Market

RESTON, VA, April 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to grow its share in the U.S. smartphone market, crossing the 50-percent threshold in February to capture a majority share for the first time in its history.

OEM Market Share

For the three-month average period ending in February, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 19.4 percent share. Apple captured the #3 ranking in February with 13.5 percent of mobile subscribers (up 2.3 percentage points), followed by Motorola at 12.8 percent. HTC moved into the #5 position in February at 6.3 percent (up 0.4 percentage points). (more…)

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

By Guest PostMarch 28, 2012TechnologyComscore, expo, frank findley, jessica thorpe, Media, share of choice, synergistic, user generated, video, video advertising, video content

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

March Multi-Screen Madness: Smartphones and Tablets Drive 20 Percent of Web Traffic for First Round Games of NCAA Tournament

By Guest PostMarch 23, 2012Technology2012, Comscore, comscore device essentials, debbie bradley, media format, mobile device, ncaa tournament, olympics, on the go, sports content, super bowl, tournament game, web usage

*Sports Category Traffic Jumps 79 Percent on First Day of Tournament, with Smartphone and Tablet Growth Outpacing the Average*

RESTON, VA, March 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. (more…)

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

By Guest PostMarch 22, 2012Technologybenchmark data, Comscore, eu5, european markets, france, Germany, hesham al jehani, intelligent online, italy, mobile, mobile industry, mobile news, secondary device, small screen, smartphone, spain, spanish smartphone, united kingdom

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

comScore Releases February 2012 U.S. Online Video Rankings

By Guest PostMarch 16, 2012Technologybrightroll video network, Comscore, comscore video metrix, espn, Facebook, fullscreen, Google, hulu, machinima, online video, specific media, us internet users, vevo, viacom digital, Yahoo, YouTube

*Hulu Streams Record 1.5 Billion Videos Ads in February*

RESTON, VA, March 16, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties. (more…)