Tag Archives: ad

Questions for Geoff Pullum: The ‘Grammar Gotcha’ and Political Speech

A long campaign season with genuine gaffes and alleged misstatements began its culmination with the first presidential debate. Like many citizens, linguist Geoff Pullum, a visiting professor at Brown, was watching.

Grammarian Geoff Pullum is the Gerard Visiting Professor of Cognitive, Linguistic and Psychological Sciences at Brown University and professor of general linguistics at the University of Edinburgh. He is also a frequent blogger on language and politics on Language Log and Lingua Franca.

In a conversation with David Orenstein, he cited several specious analyses of word choice and syntax that have been used unfairly against candidates. The often ill-informed critiques stand in stark contrast to the way people are typically inclined to overcome the misstatements of others as they extract understanding from clumsy speech. Pullum will be listening closely to the presidential and vice presidential debates. (more…)

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For Display Ads, Being Seen Matters More than Being Clicked

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

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