Buying ad time just got easier By Guest PostFebruary 28, 2013Technologyadvertising, buy ads, buying ad time, ceo, chen lin, consumers, emory university, fast moving minnows, forms of media, internet, laptop, marketing science, Media, media consumption habits, media multiplexing, michigan state university, most accurate model, print publications, sandy jap, smart phones, sriram venkataraman, surfing the web, tv Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows. (more…) Read More
