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comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

By Guest PostJanuary 24, 2012Technologyarf webinar, bert miklosi, Comscore, digital, internet, millennial generation, Technology, tv, types of advertising, validated drivers

*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*

RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)

Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

By Guest PostJune 8, 2011Technologyasahi shimbun, Comscore, comscore media metrix, comscore mobilens, daizo nishitani, earthquake and tsunami, fixed internet, Japan, japanese media sources, mainichi shimbun, march earthquake, mobile application, mobile browser, mobile phones, radio, sankei shimbun, tsunami disaster, tv

*comScore Releases Report on Media Usage After March Disaster*

Tokyo, Japan, June 8, 2011– comScore, Inc., a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent) identified television to be very important as an information source after the disaster, followed by fixed Internet (72 percent), radio broadcasts (66 percent) and mobile phones (49 percent).

“After the events in March, people relied on a variety of media sources for the latest information and developments,” said Daizo Nishitani, comScore vice president for Japan. “TV, fixed Internet, radio and mobile phones were all critical communication channels across the country in the days and weeks following the events. The media sources that were most important and useful during this time were heavily influenced by both people’s age and regional location, underscoring the fragmented nature of media consumption in Japan.” (more…)

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

By Guest PostJanuary 27, 2011Technologyad campaigns, brent bernie, canada, Comscore, comscore ars, creative strategy, digital advertisers, digital advertising campaigns, fair share benchmark, gian fulgoni, iab, market, tv

*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)

comScore Releases December 2010 U.S. Online Video Rankings

By Guest PostJanuary 21, 2011Technologyadap, brightroll video network, Comscore, comscore video metrix, Google, hulu, online video, tremor media video network, tv, us internet online video content, vevo, viacom digital, Yahoo, YouTube

*VEVO Rakes in 50 Million Viewers One Year After Its Launch*

RESTON, VA, January 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

Yahoo!® Demonstrates the Future of Television With Leading TV Networks and Advertisers at CES

By Guest PostJanuary 6, 20111 commentTechnologybarbie, broadcast interactivity, internet enhanced television, mediate, ron jacoby, tv, virtual nerd, Yahoo

*Introduces innovative broadcast interactivity feature, mobile device connectivity, and new TV apps on Yahoo! Connected TV*

LAS VEGAS–(BUSINESS WIRE)– Yahoo! Inc. today announced that it is introducing an innovative consumer experience for TV, called broadcast interactivity, on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the world’s most popular TV brands. The new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers. Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and will showcase examples of the broadcast interactivity feature at CES (Booth #36201, South Hall 4, LVCC). Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising. (more…)

comScore Releases November 2010 U.S. Online Video Rankings

By Guest PostDecember 17, 2010Technologyadap, americans, aol, break media, brightroll video network, Comscore, comscore video metrix, cwtv, digital world, Facebook, Google, hulu, online video content, scanscout network, television, tremor media, tv, us internet audience, us internet users, vevo, viacom digital, video ads, Yahoo, YouTube

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

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