Tag Archives: iab

comScore Launches AdEffx™ Campaign Essentials in Europe

*New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs*

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs.

“Recently released figures from the IAB show that a quarter of all UK advertising spend was online in 2010, and with increasing budgets comes a need for real-time reporting and enhanced campaign optimisation capabilities,” said Mike Shaw, comScore director of Marketing Solutions. “We understand our clients’ desire to continuously validate campaign performance and AdEffx™ Campaign Essentials enables them to do that. Digital marketers and agencies can now accurately, quickly and confidently verify that their online campaigns were delivered to the correct audience with the desired reach and frequency.” (more…)

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comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed* 

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns.  (more…)

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