Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors
Santiago, Chile, December 20, 2012 – comScore, a leader in measuring the digital world, today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)
We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect us? Recently Chadwick Martin Bailey, a custom market research company, teamed up with Constant Contact to conduct a study on the relationship between Facebook and consumer behavior, polling 1,491individuals 18 and older.
According to some of the highlights from the study:
1. 52% of Americans over 18 spend at least an hour on Facebook each week. That 52% can be further broken down into 29% spend 1-5 hours on the site each week, 11% spend 6-10 hours there, 6% spend 11-20 hours perusing the site, and 6% log 21+hours on Facebook each week. That’s a lot of time on Facebook! (more…)
Pictures with positive social cues help attract potential employers, friends
COLUMBIA, Mo. — Around the world, more than 850 million people use Facebook regularly to communicate. More and more employers also are using Facebook as a way to examine potential employees before making hires. Now, researchers at the University of Missouri have found that comments left by users on Facebook profile pictures strongly affect the level of perceived attractiveness of the profile owner physically, socially, and professionally.
Facebook profile photos are the first photos visible on a user’s profile. Other Facebook users are able to post comments about each profile photo, which are visible to anyone who views the photo. MU researchers found that Facebook users whose profile photos include social cues, additional information about the user, and many positive comments on their profile photos are viewed much more socially and physically attractive than users who have fewer social cues and negative comments on their profile photos. Seoyeon Hong, a doctoral student, conducted the research along with Kevin Wise, an associate professor at the University of Missouri School of Journalism and other doctoral students. (more…)
Study suggests people prefer Bing’s Web search results nearly 2-to-1 over Google.
REDMOND, Wash. — Sept. 6, 2012 — Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.
Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search. (more…)
Michael Dula recently began his appointment as chief technology officer for the Yale University Library, which is one of the largest university libraries in North America. In this newly created role, he will develop a technology strategy for the University’s 18 different libraries, which house over 12.5 million volumes.
Prior to coming to Yale, Dula worked at Pepperdine University, where he began as a consultant. In 2006, he accepted a full-time position at Pepperdine as director of digital initiatives for the university’s libraries. In addition to managing central library technology systems, he was actively engaged in implementing new tools for research and learning, including digital content collections, scholarly publishing, podcasting, and social computing models. (more…)
Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India
comScore to Present Complimentary Webinar on “The Rise of India’s Digital Consumer and What it Means for the Future”
Mumbai, India, August 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore MMX service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titled The Rise of India’s Digital Consumer and What it Means for the Future on Tuesday, August 21. For more information and to register, (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
COLUMBIA, Mo. — Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University of Missouri School of Journalism has developed a method that could help advertisers target online audiences easier by knowing their personality types.
Using a new personality scale, researchers determine how people with certain personality types use social media websites. Heather Shoenberger, a doctoral student in the MU School of Journalism, found that those individuals who liked high-risk activity tended to update their status, upload photos and interact with friends frequently. Simultaneously, those individuals who were more reserved tended to merely scroll through Facebook’s “news feed”, and did not upload photos or actively engage with their friends frequently. (more…)
in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)
