Tag Archives: Facebook

IBM Social Sentiment Index Predicts New Retail Trend in the Making

By Guest PostJanuary 14, 2013Technology19th century, advanced analytics, analysis, birth, blogs, convention, cultural domains, cultural meme, Facebook, fantasy, fashion, fiction, gothic machinery, hg wells, ibm, ibm predict, industrialized civilization, jules verne, message boards, national, news sources, nikola tesla, project, retail federation, retail industry, retro futuristic style, science fiction, sentiment analysis, social media sites, social sentiment index, steampunk, sub genre, trend, trevor davis, Twitter, us department stores, victorian society, visual arts

Analytics points to the “Birth of a Trend,” steampunk aesthetic to pervade pop culture in 2013

ARMONK, N.Y. – 14 Jan 2013: National Retail Federation Convention – Based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, IBM predicts that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up, and take hold, of the retail industry. Major fashion labels, accessories providers and jewelry makers are expected to integrate a steampunk aesthetic into their designs in the coming year.

Measuring public sentiment can help retail chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real-time customer needs. (more…)

Making Health Fun

By Guest PostJanuary 4, 2013Health, Technologyabout handling stress, better angels, change, delaware, do something, east coast, eating well, Facebook, fun, get up, health behavior, healthy lifestyle, medium, mike peterson, motivational, optimal health, paige woolley, playing, positive, promote health, social marketing, website, work life balance

Get Up and Do Something is source for optimal health

Mike Peterson believes that the best way to bring about changes in health behavior is to take an approach that’s fun, positive, and motivational.

So the website he developed and runs with the health promotion master’s students at the University of Delaware is “not about ‘guilting’ people into doing things — it’s about playing to their better angels.” (more…)

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

By Guest PostDecember 20, 2012Technologyalejandro fosk, analysis, Argentina, ask, brazil, Chile, Comscore, Facebook, hi5, latin america, leading social network, level of engagement, linkedIn, market, Mexico, peru, slideshare, social networking activity, social networking markets, tumblr

Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors

Santiago, Chile, December 20, 2012 – comScore, a leader in measuring the digital world, today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)

China and the Internet

By Guest PostNovember 2, 2012Media, Politics, Technologyatmosphere, blogger, China, china forum, chinese farmer, chinese life, chinese society, delaware, double edged knife, earthquake, east china, Facebook, false information, gap, governmental control, immunity, internet, internet companies, internet users, joseph chen, journalist, li gang, li qiming, mobile devices, netizens, normal university, nuclear pollution, number, poems online, poetry contest, poor, popular activities, public opinion, renren inc, rich, sanjiu yan, shanghai, site, Social networking, social tension, Twitter, university, university student, urban areas, weibo, weibo today

Internet bringing change to Chinese society, China Forum speaker says

The Internet is affecting every facet of Chinese life and shaping public opinion, according to Sanjiu Yan, the guest speaker at the inaugural China Forum, held Friday, Oct. 26, at the University of Delaware.

Yan, a former journalist who is now the dean of the College of Communication at East China Normal University in Shanghai, presented the first talk in the China Forum, a new monthly lecture series hosted by the Confucius Institute at UD. (more…)

The Relationship between Consumer Behavior and Facebook

By Guest PostNovember 1, 2012Technologybrands, business marketing, chadwick martin bailey, constant contact, consumer, consumer behavior, Facebook, facebook savvy, market research company, relationship, site, social media, socialquickstarter, Twitter

We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect us? Recently Chadwick Martin Bailey, a custom market research company, teamed up with Constant Contact to conduct a study on the relationship between Facebook and consumer behavior, polling 1,491individuals 18 and older.

According to some of the highlights from the study:

1. 52% of Americans over 18 spend at least an hour on Facebook each week. That 52% can be further broken down into 29% spend 1-5 hours on the site each week, 11% spend 6-10 hours there, 6% spend 11-20 hours perusing the site, and 6% log 21+hours on Facebook each week. That’s a lot of time on Facebook! (more…)

comScore Releases September 2012 U.S. Online Video Rankings

By Guest PostOctober 29, 2012Technologyadap, alloy digital, aol, brightroll video, Comscore, data, digital world, Facebook, fullscree, Google, hulu, internet user, machinima, network, online content, schmooru, site, US, vevo, video, video ad, view, Yahoo, YouTube

Maker Studios Inc. Climbs Into #3 Position in YouTube Partner Channels Ranking

RESTON, VA, October 29, 2012– comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 150.3 million unique viewers, followed by Yahoo! Sites with 57.4 million, AOL, Inc. with 53.8 million, VEVO with 50.3 million and Facebook.com with 46.4 million. More than 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.1 billion, followed by AOL, Inc. with 741 million. Google Sites had the highest average engagement among the top ten properties. (more…)

UA’s Kate Kenski Tracks Election Through Talking Points, Tweets

By Guest PostOctober 22, 2012Politics2008 campaign, analyze, arizona, Barack Obama, bethany conway, colbert report, corey pavlich, daily show, democrat, democratic president, Economy, election, election season, Facebook, facebook page, factor, jon stewart, kate kenski, Media, mitt romney, money, naes, networking site, obama victory, political ads, political communication, political gaffes, political humor, Politics, polling data, polls, presidential candidate, republican, republican candidate, social media, tax season, Twitter, twitter follower, university

Kate Kenski, an associate professor in the UA communication department, is studying the 2012 election using talking points, Twitter feeds and also jokes.

Election season is to politics-watchers as tax season is to accountants. There are polls to follow, debates to dissect and political ads to analyze.

For Kate Kenski, an associate professor in the University of Arizona communication department and School of Government and Public Policy, election season provides a wealth of data that she analyzes to write and teach about public opinion and political communication.

For the 2012 election, Kenski is keeping a keen eye on whether the frequent explanations for wins and losses in previous campaigns hold true for this campaign. Will the economy be the determining factor? Or will candidate personality or message strategy tip the campaign in one candidate’s direction over the other’s? (more…)

Microsoft Helps W3C Create Single Site for Web Standards

By Guest PostOctober 8, 2012Technologyadobe, browser, challenge, clarity consulting, css property, developer network, device, director, docs, erik klimczak, Facebook, Google, hp, html5, image, internet explorer, logo, Microsoft, mozilla, multiple browser, nokia, online resource, opera, optimize, pixel lab, rey bango, robby ingebretsen, Technology, uniformly scale, w3c, web developer, web innovation, web platform, web specification, web standard, web technology, website, windows, windows azure, windows phone

A new community-driven site provides a comprehensive and authoritative source for Web developer documentation.

REDMOND, Wash. — Oct. 8, 2012 — Web innovations are emerging at a relentless pace, and Web developers face the daily challenge of finding the accurate information needed to build great websites that work across the gamut of browsers and devices. Too often, their quest can feel like a wild goose chase.

They search numerous online resources, grapple with conflicting information, and cobble together what they hope is all the information they need on the technology or specification. In the worst case, the information they get is incomplete, dated or inaccurate. (more…)