Tag Archives: Facebook

Facebook Profile Pictures Influence Perceived Attractiveness, MU Study Finds

By Guest PostSeptember 14, 2012Culture, Technologyemployee, employer, Facebook, facebook user, kevin wise, positive comment, profile photo, profile picture, self presentation, seoyeon hong, university of missouri

Pictures with positive social cues help attract potential employers, friends

COLUMBIA, Mo. — Around the world, more than 850 million people use Facebook regularly to communicate. More and more employers also are using Facebook as a way to examine potential employees before making hires. Now, researchers at the University of Missouri have found that comments left by users on Facebook profile pictures strongly affect the level of perceived attractiveness of the profile owner physically, socially, and professionally.

Facebook profile photos are the first photos visible on a user’s profile. Other Facebook users are able to post comments about each profile photo, which are visible to anyone who views the photo. MU researchers found that Facebook users whose profile photos include social cues, additional information about the user, and many positive comments on their profile photos are viewed much more socially and physically attractive than users who have fewer social cues and negative comments on their profile photos. Seoyeon Hong, a doctoral student, conducted the research along with Kevin Wise, an associate professor at the University of Missouri School of Journalism and other doctoral students. (more…)

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Guest PostSeptember 12, 2012Technologyad exchanges, ad focus, advertising networks, aol advertising, august 2012, buy side networks, census, Comscore, comscore mmx, cookie rejection, data, demographic universe, digital world, dsps, Facebook, Google, google ad network, inorganic increase, instagram, linkedIn, methodology, Microsoft, mmx data, monthly analysis, MySpace, online media, pulsepoint, revv platform, rubicon project, safari browser, sharethis, specific media, ssps, tumblr, Twitter, udm, unified digital measurement, US, us market, usage, vibrant media, web activity, Yahoo

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

Bing Challenges Nation to ‘Bing It On’

By Guest PostSeptember 6, 2012Technologyamerica, big box, bing, bing it on, challenge, Facebook, foursquare, Google, Google Search, kinect, knowledge graph, Microsoft, microsoft prize, mike nichols, mtv, pane, quality, quora, san diego, search engine, search result, social search, Twitter, video music awards, web, windows 8, xbox, xbox 360, xbox live

Study suggests people prefer Bing’s Web search results nearly 2-to-1 over Google.

REDMOND, Wash. — Sept. 6, 2012 — Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search. (more…)

Q&A: Libraries Turn New Page into Digital Age

By Guest PostAugust 25, 2012Education, Technologyacademic program, chief technology officer, computing model, database, digital age, digitizing, electronic data, electronic information, endnote, Facebook, getty trust, historic photo, kianti roman, largest university, library, michael dula, michael helfenbein, North America, pepperdine university, Twitter, university press, yale library, yale university, yalenews

Michael Dula recently began his appointment as chief technology officer for the Yale University Library, which is one of the largest university libraries in North America. In this newly created role, he will develop a technology strategy for the University’s 18 different libraries, which house over 12.5 million volumes.

Prior to coming to Yale, Dula worked at Pepperdine University, where he began as a consultant. In 2006, he accepted a full-time position at Pepperdine as director of digital initiatives for the university’s libraries. In addition to managing central library technology systems, he was actively engaged in implementing new tools for research and learning, including digital content collections, scholarly publishing, podcasting, and social computing models. (more…)

In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

By Guest PostAugust 20, 2012TechnologyComscore, comscore mmx, Facebook, google sites, India, kedar gavane, Microsoft, nic, rediff, top online sites, Yahoo, YouTube

Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India

comScore to Present Complimentary Webinar on “The Rise of India’s Digital Consumer and What it Means for the Future”

Mumbai, India, August 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore MMX service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titled The Rise of India’s Digital Consumer and What it Means for the Future on Tuesday, August 21. For more information and to register, (more…)

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

By Guest PostJuly 18, 2012Technologyasos, Comscore, Facebook, facebook marketing, fiona marshall, france, friends of fans, Germany, la redoute, like series, mike shaw, nicolas perignon, power, purchase behavior, social media, topshop, uk, white paper, zara

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure

London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.

“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)

Advertisers Could Target Online Audiences More Efficiently with Personality Scale, MU Researcher Finds

By Guest PostJuly 14, 2012TechnologyFacebook, heather shoenberger, high risk activity, mini mam, mini motivation, news feed, online advertising, personality type, Phoenix, scale, school of journalism, social media, university of missouri

COLUMBIA, Mo. — Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University of Missouri School of Journalism has developed a method that could help advertisers target online audiences easier by knowing their personality types.

Using a new personality scale, researchers determine how people with certain personality types use social media websites. Heather Shoenberger, a doctoral student in the MU School of Journalism, found that those individuals who liked high-risk activity tended to update their status, upload photos and interact with friends frequently. Simultaneously, those individuals who were more reserved tended to merely scroll through Facebook’s “news feed”, and did not upload photos or actively engage with their friends frequently. (more…)

New IBM Software Transforms the Digital Experience

By Guest PostJuly 13, 2012Technologyandroid, cios, cmos, digital marketing, england lawn, Facebook, ibm, ibm intranet, ibm software, ipad, iPhone, michel min, mick desmond, mobile commerce, mobile devices, omron, ozone intranet, slamtracker, Social networking, software, tennis club, Twitter, website, wimbledon

Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com

ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.

The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences. (more…)