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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

By Guest PostApril 30, 2012Politics, Technologyandrew lipsman, Barack Obama, Comscore, democrat, digital media, display ad, Facebook, impression, mitt romney, obama campaign, online, online advertising, political blogs, radio ads, republican, republican candidate, rick santorum, ricksantorum, social media election, talkingpointsmemo, traditional media, tv, Twitter, us presidential election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising

RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.

“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)

Microsoft, Facebook Announce Patent Agreement

By Guest PostApril 23, 2012Technologyacquisition, antitrust improvements act, aol auction, aol inc, aol patents, aol portfolio, brad smith, Facebook, hart scott rodino, Microsoft, ted ullyot

Companies strike deal to split patents secured by Microsoft from AOL Inc.

REDMOND, Wash. and MENLO PARK, Calif. — April 23, 2012 — Microsoft Corp. and Facebook announced today a definitive agreement under which Microsoft will assign to Facebook the right to purchase a portion of the patent portfolio it recently agreed to acquire from AOL Inc. Facebook has agreed to purchase this portion for $550 million in cash.

In the initial AOL auction, Microsoft secured the ability to own or assign approximately 925 U.S. patents and patent applications plus a license to AOL’s remaining patent portfolio, which contains approximately 300 additional patents that were not for sale.As a result of today’s agreement, Facebook will obtain ownership of approximately 650 AOL patents and patent applications, plus a license to the AOL patents and applications that Microsoft will purchase and own. (more…)

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

Science Outreach : Getting Started is Easy!

By Guest PostMarch 17, 2012Media, Scienceblogs, climate change, debate, Facebook, hypothesis, information pyramid, knowledge, marie lambert chan, Media, methodology, scientific knowledge, scientists, traditional media, Twitter, university life, william raillant clark

Sharing scientific knowledge is a fundamental part of university life. Regardless of whether you’re an undergraduate or a tenured professor, everyone has the responsibility of spreading their knowledge as widely as possible.

Why would you want to, though? “For a variety of reasons,” answers William Raillant-Clark, Press attaché at Université de Montréal’s Office of Communications and Public Relations. “The media is an excellent vehicle for communicating your ideas or your discoveries to the general public, and it can also draw the attention of your research peers to your work. This is one of the reasons why funding partners and potential research directors take into consideration science outreach work.” (more…)

comScore Releases February 2012 U.S. Online Video Rankings

By Guest PostMarch 16, 2012Technologybrightroll video network, Comscore, comscore video metrix, espn, Facebook, fullscreen, Google, hulu, machinima, online video, specific media, us internet users, vevo, viacom digital, Yahoo, YouTube

*Hulu Streams Record 1.5 Billion Videos Ads in February*

RESTON, VA, March 16, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties. (more…)

Faced With Job Loss? Perception is Everything

By Guest PostMarch 9, 2012Economyanxiety, bernie degroat, cognitively activate, employment prospects, Facebook, general social survey, information, job, job loss, job search, job seeker, labor market, leigh thompson, linkedIn, ned smith, perception, poor, resources, social network, socioeconomic status, tanya menon, university of michigan

ANN ARBOR, Mich.— When faced with job loss, people who consider themselves poor may limit employment prospects by believing they have a smaller social network than they actually do, says a University of Michigan business professor.

“Social networks help explain people’s outcomes in the labor market by determining how people seek help,” said Ned Smith, assistant professor of strategy at the Michigan Ross School of Business. “Network contacts offer two primary resources for job search—information, which provides job seekers with knowledge about where to find employment, and influence, whereby network contacts affect people’s success in actually securing employment by swaying the hiring process.” (more…)

64 Percent of UK Online Video Audience Exposed to Video Ads in January

By Guest PostMarch 7, 2012TechnologyComscore, comscore video metrix, Facebook, Google, internet audience, online video, online video consumption, uk data, vevo, video ad

*Males Showed 3x Higher Engagement with Online Content Videos than Females*

LONDON, UK, 7 March 2012 – comScore, Inc., a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.

YouTube Helps Propel Google Sites as Top Online Video Destination
34.2 million UK internet users saw a total of nearly 8.4 billion videos for 58.8 billion minutes in January. While the size of the UK online video audience has not grown in the past six months, the number of videos viewed has grown 28 percent while the total time users spent engaging with online video grew 42 percent, suggesting that online video viewers continue to become more engaged over time. (more…)

Study: With the Right Photo, Your Facebook Text Profile Hardly Matters

By Guest PostMarch 7, 2012Technologyabout me, brandon van der heide, erin schumaker, extrovert, Facebook, introvert, jeff grabmeier, jonathan dangelo, ohio state, photograph, positive photo, profile photo, text, van der heide

COLUMBUS, Ohio – In most cases, your profile photo on Facebook tells viewers what they need to know to form an impression of you – no words are necessary, new research suggests.

College students who viewed a Facebook photo of a fellow student having fun with friends rated that person as extraverted – even if his profile said he was “not a big people-person.” (more…)

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