COLLEGE PARK, Md. – Though cellphones are usually considered devices that connect people, they may make users less socially minded, finds a recent study from the University of Maryland’s Robert H. Smith School of Business.
Marketing professors Anastasiya Pocheptsova and Rosellina Ferraro, with graduate student, Ajay T. Abraham, conducted a series of experiments on test groups of cellphone users. The findings appear in their working paper, The Effect of Mobile Phone Use on Prosocial Behavior. (more…)
*Go behind the scenes with msnNOW, a new service that provides up-to-the-minute updates on breaking news, trends, and social conversations.*
REDMOND, Wash. – It was a story that everyone hoped wasn’t true. On Saturday, Feb. 11, the day before the Grammys, Twitter and Facebook posts reported that one of the music industry’s once brightest stars, Whitney Houston, had died. Variations on the hashtag #RIPwhitney filled the top trending spots on Twitter. Facebook feeds were filled with memories of the late singer’s music – a first kiss, a first dance or first song ever bought. And YouTube exploded with videos of Houston’s past performances.
An hour or so after reports of the singer’s death began appearing via social media sites, the mainstream media began reporting confirmations of her death. As the day progressed, the major cable news stations began reading celebrity tweets aloud memorializing the singer and encouraging readers to visit their Facebook fan pages to join in the discussion. (more…)
*comScore Releases Overview of European Internet Usage for December 2011*
LONDON, UK, 16 February 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also shows that online banking reached 66.3 percent of the internet audience in the Netherlands, making it the top market in Europe for sites such as ING Group. (more…)
*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*
RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.
“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)
*The report reveals social technologies are helping families connect and enhance intergenerational relationships.*
WASHINGTON, D.C. — Feb. 7, 2012 — AARP and Microsoft Corp. today released “Connecting Generations,” a new research report that examines how people of all ages are using online communication and social networking to enhance their family relationships. The report reveals three key pieces of evidence showing that online communication is bridging the generation gap: (more…)
*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*
*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*
RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)
*comScore Releases Overview of European Internet Usage for November 2011*
LONDON, UK, 19 January 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.
Nearly 1 in 2 Europeans Visit Newspaper Sites In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors. (more…)
*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*
São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.
“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)
