Tag Archives: Facebook

German Internet Users Received 188 Billion Display Ads in Q3 2010

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*Telefonica Europe Ranks as Top Display Advertiser in Germany* 

LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter. 

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.”  (more…)

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comScore Releases October 2010 U.S. Online Video Rankings

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*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership* 

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.  (more…)

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Microsoft Launches New Casual Games Hub

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*The company today rolled out the Microsoft Game Hub, which helps fans of casual games like Bejeweled play and interact socially across MSN Games, Bing Games and Windows Live Messenger.* 

REDMOND, Wash. – Nov. 15, 2010 – Solitaire doesn’t have to be so solitary anymore. 

Microsoft today introduces a new gaming hub that connects its three major social gaming portals, blurring the line between casual and social gameplay, said Michael Wolf, senior marketing manager for Xbox Product Marketing. 

Surrounding Zuma’s Revenge in the image above is the Microsoft Game Hub, where players can see information from their social networks, challenge friends, and track their favorite games, game history and scores — no matter what platform they’re on. Image credit: Microsoft  (more…)

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The Role of the Internet in Higher Education

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There are many pros and cons to the issue of the Internet’s influences on education, and experts have called it everything from the hemlock of higher education to an innovative boon. While it’s probably neither of these extremes, there are some high and low points of the Internet’s role in higher education that can be observed on their own. By enabling students to take advantage of the positive elements of the Internet for educational purposes and restricting the detrimental sides of the Web, academic success can become a more widespread reality.  (more…)

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U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

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*Facebook.com Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.*

RESTON, VA, November 8, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago. (more…)

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Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

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*British Consumers Exposed to 221 Billion Display Ads During Q3 2010*

LONDON, UK, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago. (more…)

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Amazon Customers Can Now Send Gift Cards Through Facebook Platform

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*New gift card delivery option available just in time for the holiday season*

SEATTLE, Nov 02, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today announced a new method for sending Amazon.com Gift Cards to friends on Facebook. Customers can now connect to their Facebook account on Amazon.com (www.amazon.com/giftcards-facebook) and create a personalized gift card that will be delivered on the recipient’s Facebook Wall.

After connecting to his or her Facebook account on Amazon.com, the sender can choose a gift card design, specify an amount up to $5,000 and provide an optional gift card message. The sender can also schedule the date for the gift card to appear on the recipient’s Facebook Wall up to a year in advance. (more…)

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Yahoo!(R) and Samsung(R) Expand Availability of Yahoo! Connected TV to Millions of Consumers Across Europe

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*Further Extends Yahoo!’s Connected TV Leadership; Offers Consumers a Cinematic Internet(TM) experience and Increased Distribution for Publishers*

SEOUL, South Korea & SUNNYVALE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Yahoo! and Samsung today announced an extended partnership to deliver Yahoo! Connected TV in 26 new countries across Europe, bringing Yahoo! Connected TV on Samsung TVs to 39 countries worldwide. Together with Samsung’s own Internet@TV service, Samsung’s 2010 European Internet-connected TVs will also feature a new full-screen Yahoo! user interface. Today’s news builds on the partnership that Yahoo! and Samsung first announced in January 2009. (more…)

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