Tag Archives: Facebook

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

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*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain* 

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337  (more…)

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French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

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*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served* 

Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter. 

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.”  (more…)

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World Politics: Balance of Power Between the U.S. and China

By 1 commentEconomy, Politics, , , , , , , , , , , , , ,

For the first time since establishing itself as a world super power following World War I, the United States appears like it may be losing its footing. The prosperous nation’s economy is tanking. Thousands of Americans are jobless, with houses being foreclosed left and right. Americans have little confidence in their beleaguered government, which is in serious debt. There is little consensus amongst politicians or citizens regarding important issues, which has led to great party-based divisions in the country. The country is fighting a losing battle in the Middle East, and has been at war continuously since World War II.  (more…)

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Microsoft Offerings Help Overcome Holiday Overload

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*With the holiday shopping season just around the corner, Microsoft has been partnering with celebrities to promote Bing as a cure for holiday overload. The company is also showcasing new PCs as gift ideas and partnering with Southwest Airlines to offer travelers a free holiday photo with Santa.* 

REDMOND, Wash. – Nov. 24, 2010 – As Black Friday looms, Microsoft is trying to help consumers survive the holiday crunch through high-tech gift ideas, a stress-free shopping experience, and even a chance to meet St. Nick himself. 

The day after Thanksgiving has long marked the start of the holiday shopping season, and Black Friday has become the busiest shopping day of the year. Microsoft has been busy trying to get out the word that Bing can help shoppers “cut through the clutter this holiday season,” said Lisa Gurry, director of marketing.  (more…)

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Price Check by Amazon App Now Available for iPhone

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*New app helps customers instantly compare in-store prices to the low prices from Amazon.com and other online merchants*

SEATTLE, Nov 22, 2010 (BUSINESS WIRE) — Amazon.com today announced a new price comparison app for the iPhone that provides customers the easiest way yet to compare in-store prices with the low prices from Amazon.com and other online merchants. Across all categories of products – from toys to consumer electronics – customers can use the app to scan a barcode, snap a picture, or say or type a product name to receive instant prices for that item from Amazon.com and other online merchants. Customers will then have the ability to, with one-click, purchase the item and have it delivered directly to their doorstep.

“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase,” said Sam Hall, director of Amazon Mobile. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day.” (more…)

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German Internet Users Received 188 Billion Display Ads in Q3 2010

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*Telefonica Europe Ranks as Top Display Advertiser in Germany* 

LONDON, U.K., November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the German online display advertising market for Q3 2010, using the comScore Ad Metrix service. The data revealed that German internet users received more than 188 billion display ads during the quarter. 

“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.”  (more…)

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comScore Releases October 2010 U.S. Online Video Rankings

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*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership* 

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.  (more…)

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Microsoft Launches New Casual Games Hub

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*The company today rolled out the Microsoft Game Hub, which helps fans of casual games like Bejeweled play and interact socially across MSN Games, Bing Games and Windows Live Messenger.* 

REDMOND, Wash. – Nov. 15, 2010 – Solitaire doesn’t have to be so solitary anymore. 

Microsoft today introduces a new gaming hub that connects its three major social gaming portals, blurring the line between casual and social gameplay, said Michael Wolf, senior marketing manager for Xbox Product Marketing. 

Surrounding Zuma’s Revenge in the image above is the Microsoft Game Hub, where players can see information from their social networks, challenge friends, and track their favorite games, game history and scores — no matter what platform they’re on. Image credit: Microsoft  (more…)

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