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Facebook Study Finds Race Trumped by Ethnic, Social, Geographic Origins in Forging Friendships

By Guest PostNovember 1, 20101 commentTechnologyafrican americans, america, american college students, andreas wimmer, ethnic background, Facebook, human behavior, kevin lewis, picture friends, political engagement, popularity, race, racial background, racial discrimination, self-esteem, social networking site, sociologists

Harvard graduate Kevin Lewis (left) and UCLA sociologist Andreas Wimmer are co-authors of a new Facebook study on how college students form friendships. Image credit: Luis Gomez

Race may not be as important as previously thought in determining who buddies up with whom, suggests a new UCLA–Harvard University study of American college students on the social networking site Facebook.

“Sociologists have long maintained that race is the strongest predictor of whether two Americans will socialize,” said Andreas Wimmer, the study’s lead author and a sociologist at UCLA. “But we’ve found that birds of a feather don’t always flock together. Whom you get to know in your everyday life, where you live, and your country of origin or social class can provide stronger grounds for forging friendships than a shared racial background.”

“We’ve been able to show that just because two people of the same racial background are hanging out together, it’s not necessarily because they share the same racial background,” said co-author Kevin Lewis, a Harvard graduate student in sociology. (more…)

The Netherlands Leads Europe in Online Visit Frequency

By Guest PostOctober 27, 20102 commentsTechnologyaol, Comscore, digital world, dutch internet users, european countries, Facebook, hyves, instant messaging, internet usage, media metrix, Microsoft, nedstat, Social networking, the netherlands, Twitter, wolf allisat, Yahoo

*Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010*

London, U.K., 27 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the comScore Media Metrix audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours). (more…)

comScore Ranks Web Properties and Site Categories in Spain

By Guest PostOctober 26, 2010TechnologyComscore, comscore media metrix, el pais, Facebook, Google, grupo prisa, iberia, internet audience, jaime agullo, Microsoft, rcs media group, Social networking, spain, spanish internet users, spanish publishing house, terra telefonica, web properties, YouTube

*More Than 90 Percent of the Spanish Internet Population Uses the Web for Search and Social Networking*

MADRID, Spain, 26 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a ranking of the top ten Web properties and categories in Spain based on the comScore Media Metrix audience measurement service for September 2010. The data revealed that each of the top ten web properties in Spain have grown over the past year, with Facebook exhibiting the strongest growth with a 49 percent increase. The most visited categories in Spain were Portals, which reached 99.5 percent of the total Internet audience, Search/Navigation (92.1 percent reach) and Social Networking (90.1 percent reach). (more…)

Russia Has Most Engaged Social Networking Audience Worldwide

By Guest PostOctober 20, 2010TechnologyComscore, comscore media metrix, dst, Facebook, internet in russia, internet usage, Israel, mail, mike read, moscow, odnoklassniki, online video landscape, rosbusinessconsulting, ru, russia, russian federation, russian internet audience, russian population, social networkers, social networking site, turkey, vkontakte, web users, yandex

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

comScore Releases September 2010 U.S. Online Video Rankings

By Guest PostOctober 13, 2010Technologyamericans, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, Microsoft, online video, tremor media video network, us internet users, Yahoo, YouTube

*Microsoft Sites Climbs to Fourth Place in Video Content Ranking with 45 Million Viewers*

RESTON, VA, October 12, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. (more…)

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

By Guest PostOctober 7, 2010Technologyalex banks, august 2010, blogs, brazil, brazilians, Comscore, comscore social analytix, digital world, Facebook, internet user, latin america, ninth largest Internet market, orkut, social media, social networking market, Twitter, world

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

comScore Releases First Comparative Report on Mobile Usage in Japan, United States and Europe

By Guest PostOctober 7, 2010Technologyblogs, Comscore, Europe, european, Facebook, geographic markets, gree, Japan, mark donovan, mixi, mobage town, mobile, mobile media, mobile users, pc-based Internet usage, Social networking, Twitter, united states

*Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June

Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most *

RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets. (more…)

Yahoo! Makes Searching More Relevant, Productive and Fun

By Guest PostOctober 7, 2010Technologyandroid, Facebook, flickr, iPhone, lady gaga, money never sleeps, rich content, search, shashi seth, Technology, Wall Street, Yahoo, Yahoo! Search

*New Features Help People Explore Their Interests and Do More*

SUNNYVALE, Calif., Oct 07, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices — and do more with the things they find. (more…)

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