comScore Introduces Social Analytix™ for Social Media Monitoring
*Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media*
RESTON, VA, September 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web.