*comScore Releases Report: State of the Internet with a Focus on Chile*
Santiago, Chile August 30, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited Internet property in the market, reaching 95 percent of all Chileans online.
Top 15 Internet Properties in Chile by Unique Visitors May 2010 vs. May 2009 Total Audience Age 15+ Chile – Home/Work Location* Source: comScore Media Metrix |
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Total Unique Visitors (000) |
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May-2009 |
May-2010 |
% Change |
|
Total Internet : Total Audience |
6,145 |
7,114 |
16 |
Google Sites |
5,355 |
6,797 |
27 |
FACEBOOK.COM |
4,399 |
6,219 |
41 |
Microsoft Sites |
5,050 |
6,069 |
20 |
Terra – Telefonica |
2,179 |
4,120 |
89 |
Yahoo! Sites |
2,763 |
3,397 |
23 |
Wikimedia Foundation Sites |
2,239 |
3,215 |
44 |
Empresa El Mercurio S.A.P. |
2,081 |
2,888 |
39 |
TARINGA.NET |
1,462 |
2,495 |
71 |
Grupo La Tercera |
1,636 |
2,175 |
33 |
Hi-Media Group |
2,364 |
2,114 |
-11 |
Orange Sites |
1,301 |
2,103 |
62 |
WordPress |
1,580 |
2,079 |
32 |
MercadoLibre |
1,846 |
2,056 |
11 |
NetShelter Technology Media |
1,467 |
1,761 |
20 |
MEGAUPLOAD.COM |
973 |
1,661 |
71 |
access from mobile phones or PDAs.
Additional findings from the report include:
- An average Internet user in Chile spent more than 23 hours online during May, consuming 1,740 pages of content and averaging 45 online visits during the month.
- Nearly all Internet users in Chile visited a social networking site in May, with Facebook.com leading as the most-visited social networking destination. Twitter.com experienced tremendous growth in Chile increasing its audience base by more than four times to reach 824,000 unique visitors in May.
- Chileans’ showed their savvy for staying connected online with 4 out of 5 Internet users accessing e-mail and 70 percent accessing an Instant Messenger service.
- Online entertainment usage continued to grow throughout the past year with nearly 98 percent of all Internet users in the market frequenting an entertainment site during the month. YouTube led as the most-visited Entertainment destination with visitors averaging more than 2 hours on the site during the month.
- The average Internet user in Chile performed 144 searches in May, one of the highest rates globally. Google Sites dominated the search landscape capturing nearly 86 percent of the market.
To register for the webinar, The State of the Internet with a focus on Chile, please visit: https://www1.gotomeeting.com/register/783012320
*Source: comScore
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