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Web Use Doesn’t Encourage Belief in Poltical Rumors, But E-mail Does

By Guest PostMarch 9, 2011Culture, Politics, Technologyalaska, Barack Obama, e mail, Facebook, factcheck, harmful consequences, internet communication, kelly garrett, mayor, mccain-palin, muslim, obama-biden, online sources, political information, political rumors, presidential election, rumor-mongering, Sarah Palin, telephone survey, Twitter, use of the internet, vicious feedback loop, wasilla

COLUMBUS, Ohio – Despite the fears of some, a new study suggests that use of the internet in general does not make people more likely to believe political rumors.

However, one form of internet communication – e-mail – does seem to have troubling consequences for the spread and belief of rumors.

“I think a lot of people will be surprised to learn that using the internet doesn’t necessarily promote belief in rumors. Many people seem to think that’s self-evident,” said R. Kelly Garrett, author of the study and assistant professor of communication at Ohio State University. (more…)

Social Network Games Even Help Grown-ups With Their Relationships

By Guest PostFebruary 25, 2011Culture, Technologyadults, clifford lampe, Facebook, facebook users, farmville, michigan state university, nicole ellison, playing games, relationship management strategies, relationships, rick wash, social game, social network games, social network sites, yvette wohn

EAST LANSING, Mich. — Think social network games are just for kids? A recent Michigan State University study found that many adults are playing games such as Facebook’s “Farmville” to help initiate, develop and maintain relationships.

The MSU team of researchers interviewed a number of Facebook users between the ages of 25 and 55, said Yvette Wohn, a doctoral student in the Department of Telecommunication, Information Studies and Media who led the study.

“The interesting thing is that we were asking people how they use Facebook to manage their different relationships,” she said. “Surprisingly, all but one person talked about playing games as one of their relationship-management strategies.” (more…)

Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

By Guest PostFebruary 18, 2011Technologyaustralia, Comscore, cudo, digital consumer behavior, digital environment, Entertainment, Facebook, google sites, market, microsoft sites, Social networking, sydney, the state of the internet in australia, will hodgman

*comScore Presents ‘The State of the Internet in Australia’*

Sydney, Australia, February 18, 2011 – comScore, Inc, a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives. (more…)

Patient Privacy Should be Respected Abroad and Online

By Guest PostFebruary 15, 2011Culture, Healthamerican medical student, developing countries, dominican republic, ecuador, erik black, ethical gray area, Facebook, federal guidelines, haiti, health care providers, lindsay thompson, medical students, patient, patient privacy, reed van deusen, social media, spring break, terry kind, unauthorized photo, united states, web

GAINESVILLE, Fla. — Taking an unauthorized photo of a patient and posting it on Facebook is a giant no-no for health-care providers, who follow strict federal guidelines protecting patient privacy.

But what if the patient is a little girl in Ecuador receiving a vaccine from an American medical student, who’s in the country on a medical outreach trip? Although taking photos of patients in developing countries and posting them on the Web may not be illegal, it’s not ethical, say researchers from the University of Florida.

It’s long been a common practice for health care providers to snap photos while volunteering their time in developing countries, generally to bring back evidence of the conditions patients face there. But reporting in the Journal of Medical Internet Research, UF College of Medicine researchers say providers should treat patients’ privacy with the same reverence no matter where the care takes place. (more…)

comScore Releases November 2010 U.S. Online Video Rankings

By Guest PostDecember 17, 2010Technologyadap, americans, aol, break media, brightroll video network, Comscore, comscore video metrix, cwtv, digital world, Facebook, Google, hulu, online video content, scanscout network, television, tremor media, tv, us internet audience, us internet users, vevo, viacom digital, video ads, Yahoo, YouTube

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

In Australia, Men Watch Twice the Amount of Online Video as Women

By Guest PostDecember 6, 2010Technologyamy weinberger, australia, australians, Comscore, comscore video metrix, content on the web, dailymotion, Facebook, females, Google, internet population, males, Microsoft, new zealand, online video, vevo, video online, video properties, YouTube

*Australians Watched Nearly 3 Hours of Online Video per Viewer at YouTube.com in October*

Sydney, Australia, December 6 , 2010 – comScore, Inc., a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of Australia’s Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month. The report also revealed that male online video viewers in Australia spend nearly double the amount of time viewing video compared to women. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

By Guest PostNovember 29, 20101 commentTechnologyad metrix, canal plus, Comscore, delphine gatignol, display ads, display advertising, Facebook, france, french online display advertising market, Google, meetic, Microsoft, online display ad market, sfr, vivendi, webinar

*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*

Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.” (more…)

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