Tag Archives: Facebook

Turkey Has Third Most Engaged Online Audience in Europe

By Guest PostOctober 18, 2011TechnologyComscore, Facebook, Germany, Google, internet, internet usage in europe and turkey, istanbul, Microsoft, mike read, online measurement in turkey, russian federation, the netherlands, turkish sites, united kingdom, webrazzi

*Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’*

LONDON, UK, 18 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported. (more…)

Social Networking Accounts for One Third of All Time Spent Online in Malaysia

By Guest PostOctober 17, 2011Technologyairasia, berita harian, bharian, Comscore, content categories, dailymotion, Facebook, Google, harian metro, hmetro, internet usage in malaysia, joe nguyen, malaysia, malaysians, maybank group, media prima group, mymcdonalds, online banking, Social networking, southeast asia, tonton, top online destinations, video viewing behaviors

Mudah.my, Media Prima and Maybank Rank as Top Local Properties

Malaysians Spending 19 Percent More Time Watching Online Video in August versus Last Year

Kuala Lumpur, Malaysia, October 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found that Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market. The report also found that online video viewing continues to grow in Malaysia with the viewing audience climbing 8 percent in the past year, while average viewing minutes increased 19 percent, representing an additional hour of monthly viewing time. (more…)

European Engagement on Entertainment Sites Grows 10 Percent in the Past Year

By Guest PostOctober 11, 2011TechnologyComscore, dailymotion, european markets, Facebook, france, german prosiebensat1, Germany, Google, internet usage in europe, italy, Microsoft, poland, russian federation, russian social network, spain, top european web property, turkey, united kingdom, vevo, vkontakte, YouTube

*comScore Releases Overview of European Internet Usage for August 2011*

LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

UMD Study Finds Facebook Applications Create More Than 182,000 New U.S. Jobs Worth $12.19B+

By Guest PostSeptember 26, 20113 commentsTechnologyapp economy, applications for the facebook platform, Economy, Facebook, farmville, il horn hann, mobile technology applications, popular games, siva viswanathan, software, university of maryland, us jobs picture

College Park, Md. – While the U.S. jobs picture may be bleak, the proliferation of Facebook and mobile technology applications has spawned an entirely new industry dubbed the “App Economy” – that has added at least 182,000 new jobs and contributed more than $12.19 billion in wages and benefits to the U.S. economy this year, according to new research from the University of Maryland’s Robert H. Smith School of Business. Using more aggressive estimates, the Facebook App Economy created a total of 235,644 jobs, adding a value of $15.71 billion to the economy. (more…)

Yahoo! Connects With Facebook: Adds Your Friends as Social Editors of Yahoo! News

By Guest PostSeptember 22, 2011Technologyblake irving, digital media content, ethan beard, Facebook, facebook integration, facebook profile, intonow from yahoo, most recently watched, most watched, social editors on yahoo, Yahoo

*Yahoo! puts friendly faces front and center on Yahoo! News and IntoNow from Yahoo!, for social content discovery and expression on Yahoo! and Facebook*

SAN FRANCISCO, f8 Developer Conference, September 22, 2011 – Yahoo! Inc., the premier digital media company, today announced a new way to discover and connect with the world’s most popular content on both Yahoo! and Facebook. Beginning with Yahoo! News in the U.S., the No. 1 online news destination with more than 80 million unique monthly visitors**, and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in an innovative way of connecting around content socially. (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

comScore Releases July 2011 U.S. Online Video Rankings

By Guest PostAugust 22, 2011Technologyamericans, brightroll video network, Comscore, Facebook, Google, howcast, hulu, internet users, machinima, maker studios, Microsoft, online video content, vevo, viacom digital, video metrix, YouTube, youtube partner channels

*comScore Announces Availability of New YouTube Partner Reporting*

RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)