Tag Archives: Facebook

Yahoo! Connects With Facebook: Adds Your Friends as Social Editors of Yahoo! News

*Yahoo! puts friendly faces front and center on Yahoo! News and IntoNow from Yahoo!, for social content discovery and expression on Yahoo! and Facebook*

SAN FRANCISCO, f8 Developer Conference, September 22, 2011 – Yahoo! Inc., the premier digital media company, today announced a new way to discover and connect with the world’s most popular content on both Yahoo! and Facebook. Beginning with Yahoo! News in the U.S., the No. 1 online news destination with more than 80 million unique monthly visitors**, and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in an innovative way of connecting around content socially. (more…)

Read More

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

Read More

comScore Releases July 2011 U.S. Online Video Rankings

*comScore Announces Availability of New YouTube Partner Reporting*

RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)

Read More

Newspaper Sites across Europe Demonstrate Growth in the Past Year

*comScore Releases Overview of European Internet Usage for June 2011*

LONDON, UK, 18 August 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month. (more…)

Read More

Mastering Disaster: Students Create Software to Save Lives

*At the Imagine Cup 2011 Worldwide Finals, dozens of student teams showcase software projects that in some cases are already improving disaster relief efforts.*

REDMOND, Wash. – July 7, 2011 – When floodwaters swept across northern Thailand last fall, Kriangkrai Pipatvilaikul knew he had to help. So he boarded a bus with fellow students from Chulalongkorn University and went to a devastated village he had seen on TV.

The students joined scores of volunteers arriving at the same village with food, water and medical supplies. As they helped with the relief effort, the group heard about a harder hit area, one that hadn’t made the news, and they decided to push on. What they found shocked them. As they paddled through the submerged town, desperate villagers surrounded their boat and tried to grab whatever food they could. The students realized no other volunteers had been there despite the short distance from the previous site. (more…)

Read More

‘Angry Online Commenters Can Cause Negative Perceptions of Corporations’

*Organizations should monitor online comments from victims during crises, MU researchers say’

COLUMBIA, Mo. – With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed throughout various online sources. Now, researchers at the University of Missouri have found that angry user-generated comments on Internet sites can further perpetuate negative perceptions of an organization undergoing the crisis.

Based on her findings, Bo Kyung Kim, a doctoral student in the University of Missouri School of Journalism, urges public relations practitioners to consider angry user-generated messages as critical crisis information that has a direct impact on the public in general. She says evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. (more…)

Read More

comScore Releases May 2011 U.S. Online Video Rankings

*Average YouTube Viewer Watched More Than 5 Hours of Video*

RESTON, VA, June 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time. (more…)

Read More

Wild Pockets: Girl Geek Leads 3-D Gamer Revolution

*Shanna Tellerman is on her game as CEO of BizSpark One startup Wild Pockets.*

REDMOND, Wash. — Wild Pockets, a BizSpark One startup, is building the future of open source gaming.

Shanna Tellerman had no intention of becoming the CEO of a high-tech company. In college, she was intent on pursuing a career in art. It wasn’t until she took a course that combined art and technology at Carnegie Mellon University that she had the idea that she could marry the two fields. While at Carnegie Mellon, Tellerman worked on a project that used video game technology as a training method for first responders in emergency situations. The result was a drag-and-drop user interface that let people set up almost any kind of firefighting scenario. Her solution was so easy to use that it quickly became popular with fire departments across the U.S. (more…)

Read More