*comScore Releases Overview of European Internet Usage for August 2011*
LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)
*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands* *CMOs struggling to prove the return on marketing investments*
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)
College Park, Md. – While the U.S. jobs picture may be bleak, the proliferation of Facebook and mobile technology applications has spawned an entirely new industry dubbed the “App Economy” – that has added at least 182,000 new jobs and contributed more than $12.19 billion in wages and benefits to the U.S. economy this year, according to new research from the University of Maryland’s Robert H. Smith School of Business. Using more aggressive estimates, the Facebook App Economy created a total of 235,644 jobs, adding a value of $15.71 billion to the economy. (more…)
*Yahoo! puts friendly faces front and center on Yahoo! News and IntoNow from Yahoo!, for social content discovery and expression on Yahoo! and Facebook*
SAN FRANCISCO, f8 Developer Conference, September 22, 2011 – Yahoo! Inc., the premier digital media company, today announced a new way to discover and connect with the world’s most popular content on both Yahoo! and Facebook. Beginning with Yahoo! News in the U.S., the No. 1 online news destination with more than 80 million unique monthly visitors**, and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in an innovative way of connecting around content socially. (more…)
*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*
comScore Releases Report, “The Rise of Social Networking in Latin America”
Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.
“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)
*comScore Announces Availability of New YouTube Partner Reporting*
RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.
YouTube Partner Reporting Now Available in Video Metrix
comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)
*comScore Releases Overview of European Internet Usage for June 2011*
LONDON, UK, 18 August 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month. (more…)
*At the Imagine Cup 2011 Worldwide Finals, dozens of student teams showcase software projects that in some cases are already improving disaster relief efforts.*
REDMOND, Wash. – July 7, 2011 – When floodwaters swept across northern Thailand last fall, Kriangkrai Pipatvilaikul knew he had to help. So he boarded a bus with fellow students from Chulalongkorn University and went to a devastated village he had seen on TV.
The students joined scores of volunteers arriving at the same village with food, water and medical supplies. As they helped with the relief effort, the group heard about a harder hit area, one that hadn’t made the news, and they decided to push on. What they found shocked them. As they paddled through the submerged town, desperate villagers surrounded their boat and tried to grab whatever food they could. The students realized no other volunteers had been there despite the short distance from the previous site. (more…)
usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)
