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‘Angry Online Commenters Can Cause Negative Perceptions of Corporations’

By Guest PostJune 22, 2011Technologyautomobile corporations, bo kyung kim, corporations, Facebook, hyunmin lee, international communication association conference, kim, mu, negative online comments, online sources, pervasiveness of social media, public expressions of anger, Twitter, university of missouri, web based information

*Organizations should monitor online comments from victims during crises, MU researchers say’

COLUMBIA, Mo. – With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed throughout various online sources. Now, researchers at the University of Missouri have found that angry user-generated comments on Internet sites can further perpetuate negative perceptions of an organization undergoing the crisis.

Based on her findings, Bo Kyung Kim, a doctoral student in the University of Missouri School of Journalism, urges public relations practitioners to consider angry user-generated messages as critical crisis information that has a direct impact on the public in general. She says evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. (more…)

Web Use Doesn’t Encourage Belief in Poltical Rumors, But E-mail Does

By Guest PostMarch 9, 2011Culture, Politics, Technologyalaska, Barack Obama, e mail, Facebook, factcheck, harmful consequences, internet communication, kelly garrett, mayor, mccain-palin, muslim, obama-biden, online sources, political information, political rumors, presidential election, rumor-mongering, Sarah Palin, telephone survey, Twitter, use of the internet, vicious feedback loop, wasilla

COLUMBUS, Ohio – Despite the fears of some, a new study suggests that use of the internet in general does not make people more likely to believe political rumors.

However, one form of internet communication – e-mail – does seem to have troubling consequences for the spread and belief of rumors.

“I think a lot of people will be surprised to learn that using the internet doesn’t necessarily promote belief in rumors. Many people seem to think that’s self-evident,” said R. Kelly Garrett, author of the study and assistant professor of communication at Ohio State University. (more…)

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‘Angry Online Commenters Can Cause Negative Perceptions of Corporations’

Web Use Doesn’t Encourage Belief in Poltical Rumors, But E-mail Does