Price Check by Amazon App Now Available for iPhone

*New app helps customers instantly compare in-store prices to the low prices from and other online merchants*

SEATTLE, Nov 22, 2010 (BUSINESS WIRE) — today announced a new price comparison app for the iPhone that provides customers the easiest way yet to compare in-store prices with the low prices from and other online merchants. Across all categories of products – from toys to consumer electronics – customers can use the app to scan a barcode, snap a picture, or say or type a product name to receive instant prices for that item from and other online merchants. Customers will then have the ability to, with one-click, purchase the item and have it delivered directly to their doorstep.

“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase,” said Sam Hall, director of Amazon Mobile. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day.”

With Price Check by Amazon for iPhone, shoppers can price check four ways:

  • Scan a barcode: Amazon’s barcode scanner will match an item and provide pricing from and other online merchants in seconds.
  • Snap a picture: Snap a photo and instantly match the picture to books, DVDs, CDs and video games, with more categories added every day.
  • Say the product name: Speak the name of a product to return accurate product matches and pricing from and other online merchants.
  • Type your search: Type the product name to retrieve instant matches.

Using Price Check by Amazon is fast and simple. For example, a customer may be shopping for a toy in a toy store and decide to compare the in-store price of the item to and other online merchants using Price Check. The customer scans the barcode on the toy and within seconds, the app displays prices sorted from lowest to highest. When available, the results show the price – with eligibility for FREE Super Saver Shipping or FREE Two-Day Shipping with Amazon Prime – and prices from’s other online merchants. The customer can then decide whether to purchase the toy in the store or make a purchase directly through the app using’s secure checkout, for delivery directly to their doorstep.

Price Check by Amazon includes prices on millions of products – from books to HDTVs to baby strollers – from and other online merchants. The app also includes access to Amazon’s popular shopping features, such as customer reviews; sharing via Twitter, Facebook, text message or e-mail link; and immediate purchasing using 1-Click ordering and Amazon Prime.

The Price Check by Amazon App for iPhone is available for free on the iPhone App Store at

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