*Amazon.com Customers Now Buying More Bestsellers on Kindle Than Paperbacks and Hardcovers Combined–At a Rate of 2 to 1*
Image credit: Amazon.com
SEATTLE, Oct 25, 2010 (BUSINESS WIRE) — The new generation Kindle devices are the fastest-selling Kindles of all time and the bestselling products on Amazon.com and Amazon.co.uk. Today, Amazon.com announced that sales of the new generation Kindle devices since their introduction have already surpassed total Kindle device sales from October through December 2009.
“It’s still October and we’ve already sold more Kindle devices since launch than we did during the entire fourth quarter of last year–astonishing because the fourth quarter is the busiest time of year on Amazon,” said Steve Kessel, Senior Vice President, Amazon Kindle. “Readers continue to choose Kindle for its all-new electronic ink screen with 50 percent higher contrast, readability in bright sunlight, long battery life of up to one month, light 8.5 ounce form, flexibility to read their books across all major LCD devices and platforms, and low $139 price. It’s clear that this is going to be the biggest holiday for Kindle yet–by far.” (more…)