Tag Archives: Facebook

comScore Releases April 2012 U.S. Online Video Rankings

By Guest PostMay 18, 2012TechnologyAds, brightroll, Comscore, espn, Facebook, Google, hulu, internet user, machinima, maker studios, Microsoft, online content, tubemogul, vevo, video, video ad platform, video network, Yahoo, YouTube

Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed

RESTON, VA, May 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 157.7 million unique viewers, followed by Yahoo! Sites with 53.6 million, VEVO with 49.5 million, Facebook.com with 44.3 million and Microsoft Sites with 42.8 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 17 billion, followed by Hulu with 901 million and Yahoo! Sites with 742 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7.2 hours) and Hulu (3.8 hours) earning the highest average engagement among the top ten properties. (more…)

How Public Should Public Records Be? Increased Availability Sparks Privacy Concerns

By Guest PostMay 16, 2012Media, Technologybatya friedman, changes in behavior, Facebook, james fogarty, mashup, online technology, pacific northwest, peter kelley, political campaign, privacy concern, public, public record, sean munson, university of washington, us citizen, us democracy, web, zillow and redfin

Online technology has vastly increased citizens’ access to public records such as political campaign contributions and real estate transactions. But that explosion of information availability also sparks privacy concerns and may dampen some people’s willingness to engage in public activities, according to recent research.

Six researchers, including two from the University of Washington, co-authored the paper “Attitudes Toward Online Availability of U.S. Public Records.” It was presented at the Proceedings of the 12th Annual International Digital Government Research Conference in College Park, Md. An expanded version of the article will appear in a forthcoming issue of Information Polity. (more…)

The ‘New’ Bing: Transforming Search from Finding to Doing

By Guest PostMay 10, 2012Technologybing, derrick connell, Facebook, gartner analyst, Google, hawaii, la bernardin restaurant, Microsoft, new bing, new feature, new york city, online, online services division, qi lu, ray valdes, relevancy, robert dietz, sally salas, search, stefan weitz, Technology, Twitter, web, web page, web search

Bing’s new user experience surfaces the best from the Web, friends and experts to help people do more.

REDMOND, Wash. – May 10, 2012 – Microsoft today unveiled a major update to its Bing search engine that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric.

With the new version of Bing, rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar. They can also view useful, action-oriented information via the new snapshot feature. And they can find what they’re looking for faster, with more relevant results and a refreshed user interface. All of this is presented in a new, three-column design that focuses on helping users take the leap from finding information to making quick, informed decisions. (more…)

comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

By Guest PostApril 30, 2012Politics, Technologyandrew lipsman, Barack Obama, Comscore, democrat, digital media, display ad, Facebook, impression, mitt romney, obama campaign, online, online advertising, political blogs, radio ads, republican, republican candidate, rick santorum, ricksantorum, social media election, talkingpointsmemo, traditional media, tv, Twitter, us presidential election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising

RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.

“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

Science Outreach : Getting Started is Easy!

By Guest PostMarch 17, 2012Media, Scienceblogs, climate change, debate, Facebook, hypothesis, information pyramid, knowledge, marie lambert chan, Media, methodology, scientific knowledge, scientists, traditional media, Twitter, university life, william raillant clark

Sharing scientific knowledge is a fundamental part of university life. Regardless of whether you’re an undergraduate or a tenured professor, everyone has the responsibility of spreading their knowledge as widely as possible.

Why would you want to, though? “For a variety of reasons,” answers William Raillant-Clark, Press attaché at Université de Montréal’s Office of Communications and Public Relations. “The media is an excellent vehicle for communicating your ideas or your discoveries to the general public, and it can also draw the attention of your research peers to your work. This is one of the reasons why funding partners and potential research directors take into consideration science outreach work.” (more…)

comScore Releases February 2012 U.S. Online Video Rankings

By Guest PostMarch 16, 2012Technologybrightroll video network, Comscore, comscore video metrix, espn, Facebook, fullscreen, Google, hulu, machinima, online video, specific media, us internet users, vevo, viacom digital, Yahoo, YouTube

*Hulu Streams Record 1.5 Billion Videos Ads in February*

RESTON, VA, March 16, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties. (more…)

Faced With Job Loss? Perception is Everything

By Guest PostMarch 9, 2012Economyanxiety, bernie degroat, cognitively activate, employment prospects, Facebook, general social survey, information, job, job loss, job search, job seeker, labor market, leigh thompson, linkedIn, ned smith, perception, poor, resources, social network, socioeconomic status, tanya menon, university of michigan

ANN ARBOR, Mich.— When faced with job loss, people who consider themselves poor may limit employment prospects by believing they have a smaller social network than they actually do, says a University of Michigan business professor.

“Social networks help explain people’s outcomes in the labor market by determining how people seek help,” said Ned Smith, assistant professor of strategy at the Michigan Ross School of Business. “Network contacts offer two primary resources for job search—information, which provides job seekers with knowledge about where to find employment, and influence, whereby network contacts affect people’s success in actually securing employment by swaying the hiring process.” (more…)