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How Social Media Can Help Grow Your Business

By Guest PostFebruary 3, 2013Economy, Small Business, Technologyadvertise your business, bing, cross advertising, Facebook, follow us on, for monthly discounts, Google, grand view college, houston based parents, ken, likes, local advertising, marketing campaign, mobile search results, morningsidenannies, newspaper ads, online, online presence, pins, pinterest, potential customers, radio, search engines, social media interaction, social media websites, subscribes, upper iowa university, YouTube

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

Flies of the World Embrace Vegetarianism

By Guest PostFebruary 2, 2013Nature, Scienceagricultural pests, animal kingdom, australia, bracken ferns, brassicas, canolas, change of lifestyle, convergent phenotypes, cyanogenic compounds, detoxify the plants, earth, evolutionary biologists, Facebook, family drosophilidae, fly detectives, genetic changes, genetic pathways, genome biology evolution, good model organisms, hawaii, hawaiian lineage, herbivores, herbivorous fly species, insects, levels of alcohol, microbe eating flies, mt lemmon, mustard plants, new zealand, noah whiteman, North America, north american flies, organisms, papua new guinea, richard lapoint, scaptomyza nigrita, South Pacific, toxic plants, united kingdom, university of arizona, vegetarianism

Microbe-eating flies from at least three different locations around the world recently have evolved into herbivores, feeding on some of the most toxic plants on Earth. Fly detectives and UA evolutionary biologists Noah Whiteman and Richard Lapoint are trying to find out what genetic pathways led the flies to such a major change of lifestyle.

For millennia, they buzzed through the woods, contentedly munching yeasts off the surfaces of leaves, bracken and rotting duff on the forest floor. But now, flies in the family Drosophilidae, whose disparate members dwell in areas all across the planet, have evolved into all-out vegetarians with a wicked diet of plants that are deadly to most other organisms.

What, University of Arizona scientists would like to know, has caused these flies, yeast-feeders for nearly 80 million years, to independently go cold turkey with respect to their formerly meaty diets? (more…)

Internet Banging: Gangs Use Social Media to Trade Insults, Threats

By Guest PostJanuary 31, 2013Culture, Technologycrimes, desmond patton, dirk butler, Facebook, gang members, gangs, hip hop music, homicide, insults, internet banging, male dominated behaviour, phenomenon, public forum, robert eschmann, social media, social media behaviour, threats, Twitter, university of chicago, university of michigan, urban masculinity, urban youth, violence, voice, YouTube

ANN ARBOR — Gangs now occupy two spaces: the streets and the Internet.

A new University of Michigan study reports that, in addition to carrying guns, gang members have armed themselves with social media sites such as Twitter, Facebook and YouTube to incite dares, trade insults or make threats that may result in homicide or other crimes.

Researchers have described this new interaction as “Internet banging.” They examine several factors, including the role of hip-hop music in this phenomenon and urban masculinity’s influence on social media behavior. (more…)

Bing Brings More of Facebook to Search

By Guest PostJanuary 17, 2013Technologybing, coachella, decision, Facebook, facebook privacy settings, festival, foursquare, Google, klout, msft, nasdaq, pictures, posts, quora, search, search engine, social search, social sidebar, trip, Twitter

Bing is the only search engine to bring your Facebook friends into your search. </object></div> <p><mce:script type=”text/javascript”><!– document.write(“<script type=’text/javascript’ src=’” + (window.location.protocol) + “//c.microsoft.com/ms.js’><\/script>”); // –></mce:script></p> <p><span style=”color: #000000;” _mce_style=”color: #000000;”><strong>REDMOND, Wash. — Jan. 17, 2013 —</strong> With every search that people do, Bing believes there is a person out there who can help you […]

IBM Social Sentiment Index Predicts New Retail Trend in the Making

By Guest PostJanuary 14, 2013Technology19th century, advanced analytics, analysis, birth, blogs, convention, cultural domains, cultural meme, Facebook, fantasy, fashion, fiction, gothic machinery, hg wells, ibm, ibm predict, industrialized civilization, jules verne, message boards, national, news sources, nikola tesla, project, retail federation, retail industry, retro futuristic style, science fiction, sentiment analysis, social media sites, social sentiment index, steampunk, sub genre, trend, trevor davis, Twitter, us department stores, victorian society, visual arts

Analytics points to the “Birth of a Trend,” steampunk aesthetic to pervade pop culture in 2013

ARMONK, N.Y. – 14 Jan 2013: National Retail Federation Convention – Based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, IBM predicts that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up, and take hold, of the retail industry. Major fashion labels, accessories providers and jewelry makers are expected to integrate a steampunk aesthetic into their designs in the coming year.

Measuring public sentiment can help retail chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real-time customer needs. (more…)

Making Health Fun

By Guest PostJanuary 4, 2013Health, Technologyabout handling stress, better angels, change, delaware, do something, east coast, eating well, Facebook, fun, get up, health behavior, healthy lifestyle, medium, mike peterson, motivational, optimal health, paige woolley, playing, positive, promote health, social marketing, website, work life balance

Get Up and Do Something is source for optimal health

Mike Peterson believes that the best way to bring about changes in health behavior is to take an approach that’s fun, positive, and motivational.

So the website he developed and runs with the health promotion master’s students at the University of Delaware is “not about ‘guilting’ people into doing things — it’s about playing to their better angels.” (more…)

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

By Guest PostDecember 20, 2012Technologyalejandro fosk, analysis, Argentina, ask, brazil, Chile, Comscore, Facebook, hi5, latin america, leading social network, level of engagement, linkedIn, market, Mexico, peru, slideshare, social networking activity, social networking markets, tumblr

Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors

Santiago, Chile, December 20, 2012 – comScore, a leader in measuring the digital world, today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)

The Relationship between Consumer Behavior and Facebook

By Guest PostNovember 1, 2012Technologybrands, business marketing, chadwick martin bailey, constant contact, consumer, consumer behavior, Facebook, facebook savvy, market research company, relationship, site, social media, socialquickstarter, Twitter

We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect us? Recently Chadwick Martin Bailey, a custom market research company, teamed up with Constant Contact to conduct a study on the relationship between Facebook and consumer behavior, polling 1,491individuals 18 and older.

According to some of the highlights from the study:

1. 52% of Americans over 18 spend at least an hour on Facebook each week. That 52% can be further broken down into 29% spend 1-5 hours on the site each week, 11% spend 6-10 hours there, 6% spend 11-20 hours perusing the site, and 6% log 21+hours on Facebook each week. That’s a lot of time on Facebook! (more…)

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