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Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

‘Angry Online Commenters Can Cause Negative Perceptions of Corporations’

By Guest PostJune 22, 2011Technologyautomobile corporations, bo kyung kim, corporations, Facebook, hyunmin lee, international communication association conference, kim, mu, negative online comments, online sources, pervasiveness of social media, public expressions of anger, Twitter, university of missouri, web based information

*Organizations should monitor online comments from victims during crises, MU researchers say’

COLUMBIA, Mo. – With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed throughout various online sources. Now, researchers at the University of Missouri have found that angry user-generated comments on Internet sites can further perpetuate negative perceptions of an organization undergoing the crisis.

Based on her findings, Bo Kyung Kim, a doctoral student in the University of Missouri School of Journalism, urges public relations practitioners to consider angry user-generated messages as critical crisis information that has a direct impact on the public in general. She says evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. (more…)

Facebook Valued More Than Russia’s Largest Oil Company

By PravdaMarch 9, 2011Technologybaidu space, digital sky technologies, Facebook, general atlantic, georgy voronkov, goldman sachs, investment firm, ipo, largest social network, lukoil, Mark Zuckerberg, monetization, odnoklassniki, orkut, private owned oil company, russia, Twitter, vedomosti, vkontakte

Investment firm General Atlantic is going to purchase 0.1 percent of world’s largest social network Facebook. The deal may push the price of the network up to $65 billion, but the transaction requires approval from Facebook at first. The company has been showing an impressive growth during the recent years. In the middle of 2009, the deals with its shares were concluded on the base of the company cost of $10 billion.

General Atlantic announced an intention to purchase the shares from several former Facebook employees. The deal has not been closed yet. According to CNBC, the deal boosted the cost of the social network 30 percent up. At the end of January of 2011, the company was valued at $50, when Goldman Sachs placed Facebook shares worth $1 billion among its clients, the Vedomosti wrote. (more…)

Web Use Doesn’t Encourage Belief in Poltical Rumors, But E-mail Does

By Guest PostMarch 9, 2011Culture, Politics, Technologyalaska, Barack Obama, e mail, Facebook, factcheck, harmful consequences, internet communication, kelly garrett, mayor, mccain-palin, muslim, obama-biden, online sources, political information, political rumors, presidential election, rumor-mongering, Sarah Palin, telephone survey, Twitter, use of the internet, vicious feedback loop, wasilla

COLUMBUS, Ohio – Despite the fears of some, a new study suggests that use of the internet in general does not make people more likely to believe political rumors.

However, one form of internet communication – e-mail – does seem to have troubling consequences for the spread and belief of rumors.

“I think a lot of people will be surprised to learn that using the internet doesn’t necessarily promote belief in rumors. Many people seem to think that’s self-evident,” said R. Kelly Garrett, author of the study and assistant professor of communication at Ohio State University. (more…)

Price Check by Amazon App Now Available for iPhone

By Guest PostNovember 22, 2010TechnologyAmazon, amazon for iphone, baby strollers, Facebook, iPhone, iphone app store, price check by amazon, sam hall, text message, Twitter

*New app helps customers instantly compare in-store prices to the low prices from Amazon.com and other online merchants*

SEATTLE, Nov 22, 2010 (BUSINESS WIRE) — Amazon.com today announced a new price comparison app for the iPhone that provides customers the easiest way yet to compare in-store prices with the low prices from Amazon.com and other online merchants. Across all categories of products – from toys to consumer electronics – customers can use the app to scan a barcode, snap a picture, or say or type a product name to receive instant prices for that item from Amazon.com and other online merchants. Customers will then have the ability to, with one-click, purchase the item and have it delivered directly to their doorstep.

“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase,” said Sam Hall, director of Amazon Mobile. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day.” (more…)

The Role of the Internet in Higher Education

By Guest PostNovember 15, 2010Education, Technologyblog, digital studyhall, dsh, education, Facebook, google scholar, hemlock, higher education, India, internet, linkedIn, second life, Twitter, Wikipedia, YouTube

There are many pros and cons to the issue of the Internet’s influences on education, and experts have called it everything from the hemlock of higher education to an innovative boon. While it’s probably neither of these extremes, there are some high and low points of the Internet’s role in higher education that can be observed on their own. By enabling students to take advantage of the positive elements of the Internet for educational purposes and restricting the detrimental sides of the Web, academic success can become a more widespread reality. (more…)

Yahoo!(R) and Samsung(R) Expand Availability of Yahoo! Connected TV to Millions of Consumers Across Europe

By Guest PostNovember 2, 2010Technologybild mein klub, bild news, ebay, Europe, Facebook, flickr; teletext holidays, interactive tv, internet-connected tvs, internet-enabled tv, kevin lee, playjam, rich riley, Samsung, Sky News, tv widgets, Twitter, videos, Yahoo, yahoo connected tv, YouTube

*Further Extends Yahoo!’s Connected TV Leadership; Offers Consumers a Cinematic Internet(TM) experience and Increased Distribution for Publishers*

SEOUL, South Korea & SUNNYVALE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Yahoo! and Samsung today announced an extended partnership to deliver Yahoo! Connected TV in 26 new countries across Europe, bringing Yahoo! Connected TV on Samsung TVs to 39 countries worldwide. Together with Samsung’s own Internet@TV service, Samsung’s 2010 European Internet-connected TVs will also feature a new full-screen Yahoo! user interface. Today’s news builds on the partnership that Yahoo! and Samsung first announced in January 2009. (more…)

The Netherlands Leads Europe in Online Visit Frequency

By Guest PostOctober 27, 20102 commentsTechnologyaol, Comscore, digital world, dutch internet users, european countries, Facebook, hyves, instant messaging, internet usage, media metrix, Microsoft, nedstat, Social networking, the netherlands, Twitter, wolf allisat, Yahoo

*Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010*

London, U.K., 27 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the comScore Media Metrix audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours). (more…)

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