See Your Favorite “Twilight Saga” Stars LIVE from the Red Carpet Premiere During the Official Live Stream TODAY Monday, November 14th
LOS ANGELES–(BUSINESS WIRE)-– Yahoo! Movies, (https://movies.yahoo.com) in conjunction with Summit Entertainment, presents the Official Live Stream of the red carpet premiere of “The Twilight Saga: Breaking Dawn — Part 1″ today Monday, November 14 at 5:00 p.m. PT on Yahoo! Movies: https://movies.yahoo.com/twilight(more…)
*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*
*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*
RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)
*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands* *CMOs struggling to prove the return on marketing investments*
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)
*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*
comScore Releases Report, “The Rise of Social Networking in Latin America”
Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.
“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)
*Channel 9 has been broadcasting from inside Microsoft’s labs and offices since 2004, giving a large community of developers an insider’s view of the people behind the company’s products and technologies.*
REDMOND, Wash – Passengers on United Airlines flights have long turned their in-flight entertainment dials to Channel 9 to hear what’s happening in the cockpit. For more than seven years, developers have had a similar opportunity to get inside the mind of Microsoft.
Microsoft’s Channel 9 – named for United’s cockpit channel – has been broadcasting since 2004 from inside the company’s offices and labs. Be it quirky Halloween videos that get hundreds of thousands of hits or hour-long interviews with the company’s most talented engineers, Channel 9 pulls back the curtain at Microsoft to reveal its human side. (more…)
*Organizations should monitor online comments from victims during crises, MU researchers say’
COLUMBIA, Mo. – With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed throughout various online sources. Now, researchers at the University of Missouri have found that angry user-generated comments on Internet sites can further perpetuate negative perceptions of an organization undergoing the crisis.
Based on her findings, Bo Kyung Kim, a doctoral student in the University of Missouri School of Journalism, urges public relations practitioners to consider angry user-generated messages as critical crisis information that has a direct impact on the public in general. She says evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. (more…)
*Windows Phone “Mango” connects smartphone users to people, apps and the Internet faster and easier.*
REDMOND, Wash. – May 24, 2011 – Microsoft today provided the first official look at the next release of Windows Phone, code named “Mango.” The new release includes hundreds of new features that will deliver smarter and easier communications, apps and Internet experiences.
“When we looked ahead to the next release, we wanted to stay true to the principles of Windows Phone 7 – that software should get out of your way and quickly connect you to the things that matter most,” said Greg Sullivan, senior product manager of mobile communications at Microsoft. “Mango builds on the work that we did in Windows Phone 7 and extends a lot of key scenarios around communications, apps, and Internet experiences – with even more capability and a deeper level of integration.” (more…)
How Yale’s newest graduates make their imprint on the world and on history will be determined by how well they handle fear and inspire faith, Oscar-winning actor Tom Hanks told the seniors in his Class Day address on May 22.
In the ceremony on the Old Campus, Hanks urged the soon-to-be graduates to begin their future by coming to the aid of the U.S. veterans of the Iran and Afghan wars, whose “faith in themselves is shadowed by the fear of not knowing what is expected of them next,” he said. (more…)
