Tag Archives: Twitter

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

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Developers Tune In to Microsoft’s Channel 9

*Channel 9 has been broadcasting from inside Microsoft’s labs and offices since 2004, giving a large community of developers an insider’s view of the people behind the company’s products and technologies.*

REDMOND, Wash – Passengers on United Airlines flights have long turned their in-flight entertainment dials to Channel 9 to hear what’s happening in the cockpit. For more than seven years, developers have had a similar opportunity to get inside the mind of Microsoft.

Microsoft’s Channel 9 – named for United’s cockpit channel – has been broadcasting since 2004 from inside the company’s offices and labs. Be it quirky Halloween videos that get hundreds of thousands of hits or hour-long interviews with the company’s most talented engineers, Channel 9 pulls back the curtain at Microsoft to reveal its human side. (more…)

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‘Angry Online Commenters Can Cause Negative Perceptions of Corporations’

*Organizations should monitor online comments from victims during crises, MU researchers say’

COLUMBIA, Mo. – With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed throughout various online sources. Now, researchers at the University of Missouri have found that angry user-generated comments on Internet sites can further perpetuate negative perceptions of an organization undergoing the crisis.

Based on her findings, Bo Kyung Kim, a doctoral student in the University of Missouri School of Journalism, urges public relations practitioners to consider angry user-generated messages as critical crisis information that has a direct impact on the public in general. She says evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. (more…)

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A First Look at the Next Release of Windows Phone

*Windows Phone “Mango” connects smartphone users to people, apps and the Internet faster and easier.*

REDMOND, Wash. May 24, 2011 – Microsoft today provided the first official look at the next release of Windows Phone, code named “Mango.” The new release includes hundreds of new features that will deliver smarter and easier communications, apps and Internet experiences.

“When we looked ahead to the next release, we wanted to stay true to the principles of Windows Phone 7 – that software should get out of your way and quickly connect you to the things that matter most,” said Greg Sullivan, senior product manager of mobile communications at Microsoft. “Mango builds on the work that we did in Windows Phone 7 and extends a lot of key scenarios around communications, apps, and Internet experiences – with even more capability and a deeper level of integration.” (more…)

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Take Fear Head on, Actor Tom Hanks Tells Yale Seniors

How Yale’s newest graduates make their imprint on the world and on history will be determined by how well they handle fear and inspire faith, Oscar-winning actor Tom Hanks told the seniors in his Class Day address on May 22.

In the ceremony on the Old Campus, Hanks urged the soon-to-be graduates to begin their future by coming to the aid of the U.S. veterans of the Iran and Afghan wars, whose “faith in themselves is shadowed by the fear of not knowing what is expected of them next,” he said. (more…)

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Facebook Valued More Than Russia’s Largest Oil Company

Investment firm General Atlantic is going to purchase 0.1 percent of world’s largest social network Facebook. The deal may push the price of the network up to $65 billion, but the transaction requires approval from Facebook at first. The company has been showing an impressive growth during the recent years. In the middle of 2009, the deals with its shares were concluded on the base of the company cost of $10 billion.

General Atlantic announced an intention to purchase the shares from several former Facebook employees. The deal has not been closed yet. According to CNBC, the deal boosted the cost of the social network 30 percent up. At the end of January of 2011, the company was valued at $50, when Goldman Sachs placed Facebook shares worth $1 billion among its clients, the Vedomosti wrote. (more…)

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Web Use Doesn’t Encourage Belief in Poltical Rumors, But E-mail Does

COLUMBUS, Ohio – Despite the fears of some, a new study suggests that use of the internet in general does not make people more likely to believe political rumors.

However, one form of internet communication – e-mail – does seem to have troubling consequences for the spread and belief of rumors.

“I think a lot of people will be surprised to learn that using the internet doesn’t necessarily promote belief in rumors.  Many people seem to think that’s self-evident,” said R. Kelly Garrett, author of the study and assistant professor of communication at Ohio State University. (more…)

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Price Check by Amazon App Now Available for iPhone

*New app helps customers instantly compare in-store prices to the low prices from Amazon.com and other online merchants*

SEATTLE, Nov 22, 2010 (BUSINESS WIRE) — Amazon.com today announced a new price comparison app for the iPhone that provides customers the easiest way yet to compare in-store prices with the low prices from Amazon.com and other online merchants. Across all categories of products – from toys to consumer electronics – customers can use the app to scan a barcode, snap a picture, or say or type a product name to receive instant prices for that item from Amazon.com and other online merchants. Customers will then have the ability to, with one-click, purchase the item and have it delivered directly to their doorstep.

“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase,” said Sam Hall, director of Amazon Mobile. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day.” (more…)

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