Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com
ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.
The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences. (more…)
In celebration of new search experience, Bing launches the Bing Summer of Doing with DoSomething.org.
REDMOND, Wash. — June 1, 2012 — Do you ever feel like you’re spending too much time searching and not enough time doing? If so, you’re not alone. According to a recent survey conducted by Bing and Impulse Research, nearly 75 percent of people spend more time than they would like searching for information online. Time wasted searching is a thing of the past with the new Bing design, which brings together information from the Web, experts and enthusiasts, and your friends to help you do more — available today at https://www.bing.com.
Only Bing brings together the best search with people from social networks, including Facebook and Twitter. In celebration of this new search experience, Bing is joining forces with DoSomething.org to launch the Bing Summer of Doing, designed to inspire people to do amazing things, including giving back to their communities. (more…)
A study from North Carolina State University shows how people used Twitter following the 2011 nuclear disaster in Japan, highlighting challenges for using the social media tool to share information. The study also indicates that social media haven’t changed what we communicate so much as how quickly we can disseminate it.
“I wanted to see if Twitter was an effective tool for sharing meaningful information about nuclear risk in the wake of the disaster at the Fukushima Daiichi nuclear plant,” says Dr. Andrew Binder, an assistant professor of communication at NC State and author of a paper describing the work. “I knew people would be sharing information, but I wanted to see whether it was anecdotal or substantive, and whether users were providing analysis and placing information in context. (more…)
ANN ARBOR, Mich.— Popular firewall technology designed to boost security on cellular networks can backfire, unwittingly revealing data that could help a hacker break into Facebook and Twitter accounts, a new study from the University of Michigan shows.
The researchers also developed an Android app that tells phone users when they’re on a vulnerable network. They will present their work May 22 at the IEEE Symposium on Security and Privacy in San Francisco. (more…)
Bing’s new user experience surfaces the best from the Web, friends and experts to help people do more.
REDMOND, Wash. – May 10, 2012 – Microsoft today unveiled a major update to its Bing search engine that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric.
With the new version of Bing, rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar. They can also view useful, action-oriented information via the new snapshot feature. And they can find what they’re looking for faster, with more relevant results and a refreshed user interface. All of this is presented in a new, three-column design that focuses on helping users take the leap from finding information to making quick, informed decisions. (more…)
For The First Time Primetime Show Fans Can Win A Sweepstakes Getaway Via Innovative Second Screen Experience
SUNNYVALE, Calif. & NEW YORK — ABC’s Revenge and Yahoo! announced a new way to engage fans during live viewing of the hit series using IntoNow from Yahoo! — audiences will have an opportunity to enter to win a one-week getaway, coinciding with the July 4th weekend, at an oceanfront house in the Hamptons, Grayson-style, presented by Lexus.
With over 80 percent of tablet owners using their devices while watching TV, ABC and Yahoo! are teaming up for an industry-first, interactive experience during the last two episodes of this season’s hottest primetime show airing on WEDNESDAY, MAY 16 and WEDNESDAY, MAY 23 ( 10:00-11:00 p.m., ET.) Viewers will have the chance to engage with the show in new and compelling formats and be rewarded in the process. (more…)
SUNNYVALE, Calif. — Yahoo! Small Business today announced the launch of Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance, all in one place.
Designed specifically with the small business owner in mind, the Yahoo! Marketing Dashboard provides a clear, consolidated picture of a business’s marketing results and reputation, making it easier to discover new insights and develop new ideas for growth. The tool also enables small businesses to easily analyze website metrics and maintain accurate and comprehensive business listings across the Web. With all these key business metrics accessible in one location, small business owners with limited resources can spend more time focusing on their core businesses and less time buried in multiple interfaces and spreadsheets.
Some of the key features included in the free Yahoo! Marketing Dashboard include: (more…)
Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising
RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.
“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)
