Tag Archives: Twitter

The Relationship between Consumer Behavior and Facebook

By Guest PostNovember 1, 2012Technologybrands, business marketing, chadwick martin bailey, constant contact, consumer, consumer behavior, Facebook, facebook savvy, market research company, relationship, site, social media, socialquickstarter, Twitter

We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect us? Recently Chadwick Martin Bailey, a custom market research company, teamed up with Constant Contact to conduct a study on the relationship between Facebook and consumer behavior, polling 1,491individuals 18 and older.

According to some of the highlights from the study:

1. 52% of Americans over 18 spend at least an hour on Facebook each week. That 52% can be further broken down into 29% spend 1-5 hours on the site each week, 11% spend 6-10 hours there, 6% spend 11-20 hours perusing the site, and 6% log 21+hours on Facebook each week. That’s a lot of time on Facebook! (more…)

UA’s Kate Kenski Tracks Election Through Talking Points, Tweets

By Guest PostOctober 22, 2012Politics2008 campaign, analyze, arizona, Barack Obama, bethany conway, colbert report, corey pavlich, daily show, democrat, democratic president, Economy, election, election season, Facebook, facebook page, factor, jon stewart, kate kenski, Media, mitt romney, money, naes, networking site, obama victory, political ads, political communication, political gaffes, political humor, Politics, polling data, polls, presidential candidate, republican, republican candidate, social media, tax season, Twitter, twitter follower, university

Kate Kenski, an associate professor in the UA communication department, is studying the 2012 election using talking points, Twitter feeds and also jokes.

Election season is to politics-watchers as tax season is to accountants. There are polls to follow, debates to dissect and political ads to analyze.

For Kate Kenski, an associate professor in the University of Arizona communication department and School of Government and Public Policy, election season provides a wealth of data that she analyzes to write and teach about public opinion and political communication.

For the 2012 election, Kenski is keeping a keen eye on whether the frequent explanations for wins and losses in previous campaigns hold true for this campaign. Will the economy be the determining factor? Or will candidate personality or message strategy tip the campaign in one candidate’s direction over the other’s? (more…)

Beyond Bieber: Twitter Improves Student Learning

By Guest PostOctober 18, 2012Technologychristine greenhow, college student, communication practice, conversation online, education, educational forum, high schooler, higher grade, jeff grabill, justin bieber, lady gaga, literary practice, retweet, site, social media, Social networking, social practice, tweeting, Twitter, twitteracy

EAST LANSING, Mich. — Twitter, best known as the 140-character social-networking site where Justin Bieber and Lady Gaga chit-chat with fans, has become a new literary format that is improving student learning, a new study argues.

Christine Greenhow, assistant professor of education at Michigan State University, found that college students who tweet as part of their instruction are more engaged with the course content and with the teacher and other students, and have higher grades.

“Tweeting can be thought of as a new literary practice,” said Greenhow, who also studies the growing use of social media among high-schoolers. “It’s changing the way we experience what we read and what we write.” (more…)

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Guest PostSeptember 12, 2012Technologyad exchanges, ad focus, advertising networks, aol advertising, august 2012, buy side networks, census, Comscore, comscore mmx, cookie rejection, data, demographic universe, digital world, dsps, Facebook, Google, google ad network, inorganic increase, instagram, linkedIn, methodology, Microsoft, mmx data, monthly analysis, MySpace, online media, pulsepoint, revv platform, rubicon project, safari browser, sharethis, specific media, ssps, tumblr, Twitter, udm, unified digital measurement, US, us market, usage, vibrant media, web activity, Yahoo

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

Bing Challenges Nation to ‘Bing It On’

By Guest PostSeptember 6, 2012Technologyamerica, big box, bing, bing it on, challenge, Facebook, foursquare, Google, Google Search, kinect, knowledge graph, Microsoft, microsoft prize, mike nichols, mtv, pane, quality, quora, san diego, search engine, search result, social search, Twitter, video music awards, web, windows 8, xbox, xbox 360, xbox live

Study suggests people prefer Bing’s Web search results nearly 2-to-1 over Google.

REDMOND, Wash. — Sept. 6, 2012 — Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search. (more…)

Teaching using Technology

By Guest PostAugust 31, 2012Education, Technologyashley mortimer, blog, class material, delaware, exam, Facebook, facebook docs, flickr, foreign language, Google, google site, group, multimedia experience, phillip penix tadsen, President Obama, review, social media, student, teaching, Technology, Twitter, ud prof, university

UD prof engages students with Facebook Groups and Google Sites

Phillip Penix-Tadsen, assistant professor of foreign languages and literatures at the University of Delaware, is reaching his students at new levels inside and outside the classroom. The spring 2012 semester was the first time Penix-Tadsen required the use of Facebook Groups by all his students to increase engagement and participation.

“That virtual space builds a kind of community for the class that leads into the in-class interactions. Students get to know one another in the Facebook Group, which leads to stronger class conversations and discussions,” Penix-Tadsen said. (more…)

Q&A: Libraries Turn New Page into Digital Age

By Guest PostAugust 25, 2012Education, Technologyacademic program, chief technology officer, computing model, database, digital age, digitizing, electronic data, electronic information, endnote, Facebook, getty trust, historic photo, kianti roman, largest university, library, michael dula, michael helfenbein, North America, pepperdine university, Twitter, university press, yale library, yale university, yalenews

Michael Dula recently began his appointment as chief technology officer for the Yale University Library, which is one of the largest university libraries in North America. In this newly created role, he will develop a technology strategy for the University’s 18 different libraries, which house over 12.5 million volumes.

Prior to coming to Yale, Dula worked at Pepperdine University, where he began as a consultant. In 2006, he accepted a full-time position at Pepperdine as director of digital initiatives for the university’s libraries. In addition to managing central library technology systems, he was actively engaged in implementing new tools for research and learning, including digital content collections, scholarly publishing, podcasting, and social computing models. (more…)

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

By Guest PostJuly 16, 2012Technologybenchmark, blogs, census bureau, cios, cmos, craig hayman, ibm, ibm cognos, mobile shopping, online retail market, retail online index, smarter commerce, social channel, social media, social sentiment index, Twitter, us retailers

Consumers Buy More Per Online Transaction

Armonk, N.Y. – 16 Jul 2012: Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.

This report follows today’s news from the U.S. Department of Commerce’s Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third straight month sales have been down from the month before. On a positive note, June 2012 sales were 3.8 percent above the pace of June 2011. (more…)