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Study Highlights How Twitter is Used to Share Information After a Disaster

By Guest PostMay 22, 2012Media, Technology2011 nuclear disaster, andrew binder, fukushima, fukushima daiichi, fukushima disaster, hazard, Japan, nuclear plant, social media, technology issues, tool, tsunami, tweets, Twitter, twitter posts, united states, websites

A study from North Carolina State University shows how people used Twitter following the 2011 nuclear disaster in Japan, highlighting challenges for using the social media tool to share information. The study also indicates that social media haven’t changed what we communicate so much as how quickly we can disseminate it.

“I wanted to see if Twitter was an effective tool for sharing meaningful information about nuclear risk in the wake of the disaster at the Fukushima Daiichi nuclear plant,” says Dr. Andrew Binder, an assistant professor of communication at NC State and author of a paper describing the work. “I knew people would be sharing information, but I wanted to see whether it was anecdotal or substantive, and whether users were providing analysis and placing information in context. (more…)

Social Media a Key Tool for People Entering Today’s Job Market

By Guest PostApril 3, 2012Economy, General, Technologycommunication, Google, linkedIn, lisa severy, online presence, social media

Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.

With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

By Guest PostMarch 21, 2012Technologyalejandro fosk, apple, Argentina, brazil, Chile, Colombia, Comscore, digital advertising, digital traffic, Google, ipad, iPhone, latin america, Mexico, mobile, mobile phone, online video, peru, puerto rico, search, social media, webinar

Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online

comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus

Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012 (more…)

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

Cellphone Use Linked to Selfish Behavior in UMD Study

By Guest PostFebruary 18, 2012Culture, Technologyajay t abraham, anastasiya pocheptsova, basic human need, cellphone user, cellphones, control group, counterpart, devices, Facebook, john consoli, phenomenon, prosocial behavior, rosellina ferraro, social media, Technology, university of maryland

COLLEGE PARK, Md. – Though cellphones are usually considered devices that connect people, they may make users less socially minded, finds a recent study from the University of Maryland’s Robert H. Smith School of Business.

Marketing professors Anastasiya Pocheptsova and Rosellina Ferraro, with graduate student, Ajay T. Abraham, conducted a series of experiments on test groups of cellphone users. The findings appear in their working paper, The Effect of Mobile Phone Use on Prosocial Behavior. (more…)

msnNOW Taps Social Media to Find, Explore the Web’s Hottest Trends in Real-Time

By Guest PostFebruary 17, 2012Technologybing, bloggers, bob visse, demand dashboard, Facebook, friday video, grammys, html, info snackers, jeremy lin, klaus diaconu, mobile phone, msn, msnnow, music industry, new york knicks, rebecca black, social media, Twitter, whitney houston, YouTube

*Go behind the scenes with msnNOW, a new service that provides up-to-the-minute updates on breaking news, trends, and social conversations.*

REDMOND, Wash. – It was a story that everyone hoped wasn’t true. On Saturday, Feb. 11, the day before the Grammys, Twitter and Facebook posts reported that one of the music industry’s once brightest stars, Whitney Houston, had died. Variations on the hashtag #RIPwhitney filled the top trending spots on Twitter. Facebook feeds were filled with memories of the late singer’s music – a first kiss, a first dance or first song ever bought. And YouTube exploded with videos of Houston’s past performances.

An hour or so after reports of the singer’s death began appearing via social media sites, the mainstream media began reporting confirmations of her death. As the day progressed, the major cable news stations began reading celebrity tweets aloud memorializing the singer and encouraging readers to visit their Facebook fan pages to join in the discussion. (more…)

comScore Releases the “2012 U.S. Digital Future in Focus” Report

By Guest PostFebruary 9, 2012Technology2012 us digital future, advertising ecosystem, american, bing, Comscore, comscore media metrix, digital advertising, digital traffic, ecommerce, Facebook, focus, goodman, Google, jeff hackett, linda abraham, mobile, online activity, online video, search, smartphone, social media, us search market, Yahoo

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

Adolescents with Autism Spend Free Time Using Solitary, Screen-Based Media

By Guest PostJanuary 30, 2012Scienceadolescent, asd, autism spectrum disorder, benjamin cooper, children, email, intellectual disabilities, internet chatting, language impairment, micah mazurek, non social media, paul shattuck, screen based technology, social media, Technology, television, university of missouri, video games

*MU researcher encourages capitalization on interest in screen-based technology, cautions against overuse*

COLUMBIA, Mo. – Children with autism spectrum disorders (ASD) tend to be fascinated by screen-based technology. A new study by a University of Missouri researcher found that adolescents with autism spend the majority of their free time using non-social media, including television and video-games.

“Even though parents and clinicians have often observed that children with ASD tend to be preoccupied with screen-based media, ours is the first large-scale study to explore this issue,” said Micah Mazurek, assistant professor in the School of Health Professions and the Thompson Center for Autism and Neurodevelopmental Disorders. “We found that 64 percent of adolescents with ASD spent most of their free time watching TV and playing video and computer games. These rates were much higher than among those with other types of disabilities. On the other hand, adolescents with ASD were less likely to spend time using email and social media.” (more…)

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