Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.
With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)
Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online
comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus
Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focusexamines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012(more…)
Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011
comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus
São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focusexamines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar(more…)
COLLEGE PARK, Md. – Though cellphones are usually considered devices that connect people, they may make users less socially minded, finds a recent study from the University of Maryland’s Robert H. Smith School of Business.
Marketing professors Anastasiya Pocheptsova and Rosellina Ferraro, with graduate student, Ajay T. Abraham, conducted a series of experiments on test groups of cellphone users. The findings appear in their working paper, The Effect of Mobile Phone Use on Prosocial Behavior. (more…)
*Go behind the scenes with msnNOW, a new service that provides up-to-the-minute updates on breaking news, trends, and social conversations.*
REDMOND, Wash. – It was a story that everyone hoped wasn’t true. On Saturday, Feb. 11, the day before the Grammys, Twitter and Facebook posts reported that one of the music industry’s once brightest stars, Whitney Houston, had died. Variations on the hashtag #RIPwhitney filled the top trending spots on Twitter. Facebook feeds were filled with memories of the late singer’s music – a first kiss, a first dance or first song ever bought. And YouTube exploded with videos of Houston’s past performances.
An hour or so after reports of the singer’s death began appearing via social media sites, the mainstream media began reporting confirmations of her death. As the day progressed, the major cable news stations began reading celebrity tweets aloud memorializing the singer and encouraging readers to visit their Facebook fan pages to join in the discussion. (more…)
*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*
RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.
“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)
*MU researcher encourages capitalization on interest in screen-based technology, cautions against overuse*
COLUMBIA, Mo. – Children with autism spectrum disorders (ASD) tend to be fascinated by screen-based technology. A new study by a University of Missouri researcher found that adolescents with autism spend the majority of their free time using non-social media, including television and video-games.
“Even though parents and clinicians have often observed that children with ASD tend to be preoccupied with screen-based media, ours is the first large-scale study to explore this issue,” said Micah Mazurek, assistant professor in the School of Health Professions and the Thompson Center for Autism and Neurodevelopmental Disorders. “We found that 64 percent of adolescents with ASD spent most of their free time watching TV and playing video and computer games. These rates were much higher than among those with other types of disabilities. On the other hand, adolescents with ASD were less likely to spend time using email and social media.” (more…)
*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*
São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.
“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)
