Tag Archives: social media

Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth

By Guest PostJanuary 17, 20121 commentTechnologyalex banks, brazil, brazilian market, China, Comscore, distrito federal, Facebook, google plus, Japan, orkut, poland, rio de janeiro, russia, social media, social networking market, social networking population, south korea, tumblr, Twitter, Vietnam, vostu, windows live profile

*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*

São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)

UChicago Chemist Helps Craft Message For World Leaders

By Guest PostDecember 23, 2011General, ScienceBangladesh, burundi, dmitri talapin, energy and environment, food and population, future development, Germany, global necessity, global warming, Health, Japan, kyoto, kyoto protocol, mass media, megacities, nigeria, nobel laureates, North America, nuclear safety, positive and negative aspects, reverse osmosis membrane, science and technology, scientific information, scientific research, singapore, social media, steve koppes, sts forum, sustainability, the netherlands, water shortage, young scientists

Dmitri Talapin, associate professor in chemistry, was one of 10 young scientists from around the world who delivered a message that “Scientific Research is a Global Necessity” to political, scientific and business leaders participating in the 2011 Science and Technology in Society forum last October in Kyoto, Japan.

The Japan Society for the Promotion of Science and the New York Academy of Sciences selected Talapin to represent the young scientists of North America at the STS Forum, which meets at the same venue were the Kyoto Protocol to alleviate global warming was signed in 1997. (more…)

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

By Guest PostOctober 20, 2011Technologyamericans, blogs, Comscore, comscore mobilens, Facebook, linkedIn, mark donovan, mobile device, mobile social media usage, smartphone, social media, social networking brands, Social networking sites, Twitter, us mobile users

*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*

*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*

RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

Patient Privacy Should be Respected Abroad and Online

By Guest PostFebruary 15, 2011Culture, Healthamerican medical student, developing countries, dominican republic, ecuador, erik black, ethical gray area, Facebook, federal guidelines, haiti, health care providers, lindsay thompson, medical students, patient, patient privacy, reed van deusen, social media, spring break, terry kind, unauthorized photo, united states, web

GAINESVILLE, Fla. — Taking an unauthorized photo of a patient and posting it on Facebook is a giant no-no for health-care providers, who follow strict federal guidelines protecting patient privacy.

But what if the patient is a little girl in Ecuador receiving a vaccine from an American medical student, who’s in the country on a medical outreach trip? Although taking photos of patients in developing countries and posting them on the Web may not be illegal, it’s not ethical, say researchers from the University of Florida.

It’s long been a common practice for health care providers to snap photos while volunteering their time in developing countries, generally to bring back evidence of the conditions patients face there. But reporting in the Journal of Medical Internet Research, UF College of Medicine researchers say providers should treat patients’ privacy with the same reverence no matter where the care takes place. (more…)

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

By Guest PostJanuary 20, 2011Technologyamericans, Comscore, comscore media metrix, data, demographic characteristics, digital communication, email, email behavior, internet users, mark donovan, Media, mobile devices, mobilens, period of time, smartphone era, smartphone population, social media, web based email sites

*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*

RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)

Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance

By Guest PostDecember 6, 2010Technologyannual holiday shopping survey, behavior, Comscore, consumers, cyber monday, e-commerce spending, facebook status update, gian fulgoni, gift ideas, holiday season, social media, social media sites, spending

*Holiday E-Commerce Spending Growth Slows to 9 Percent for Most Recent Week*

RESTON, VA, December 5, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Tuesday, November 30 reached $911 million, making it the third heaviest online spending day on record, while Wednesday ($868 million) and Thursday ($850 million) also reached high levels, although growth rates for the season subsided in the latter half of the week. (more…)