Dmitri Talapin, associate professor in chemistry, was one of 10 young scientists from around the world who delivered a message that “Scientific Research is a Global Necessity” to political, scientific and business leaders participating in the 2011 Science and Technology in Society forum last October in Kyoto, Japan.
*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*
*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*
RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)
*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands* *CMOs struggling to prove the return on marketing investments*
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)
*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*
comScore Releases Report, “The Rise of Social Networking in Latin America”
Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.
“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)
GAINESVILLE, Fla. — Taking an unauthorized photo of a patient and posting it on Facebook is a giant no-no for health-care providers, who follow strict federal guidelines protecting patient privacy.
But what if the patient is a little girl in Ecuador receiving a vaccine from an American medical student, who’s in the country on a medical outreach trip? Although taking photos of patients in developing countries and posting them on the Web may not be illegal, it’s not ethical, say researchers from the University of Florida.
It’s long been a common practice for health care providers to snap photos while volunteering their time in developing countries, generally to bring back evidence of the conditions patients face there. But reporting in the Journal of Medical Internet Research, UF College of Medicine researchers say providers should treat patients’ privacy with the same reverence no matter where the care takes place. (more…)
*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*
RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits.(more…)
*Holiday E-Commerce Spending Growth Slows to 9 Percent for Most Recent Week*
RESTON, VA, December 5, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Tuesday, November 30 reached $911 million, making it the third heaviest online spending day on record, while Wednesday ($868 million) and Thursday ($850 million) also reached high levels, although growth rates for the season subsided in the latter half of the week. (more…)
*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World
comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*
São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)
