Tag Archives: social media

UA Study Examines How News Spreads on Twitter

By Guest PostOctober 15, 2012Media, Technologyarizona, arstechnica, bbc, bbcbreaking, bbcworld, bloomberg, delicious, devi bhattacharya, digg, financial news, financial times, fireworks, Forbes, global news, guardian, mashable, microblogging website, network analysis, new york times, news agency, news articles, npr, online content, paulo goes, reddit, retweets, Reuters, social media, sudha ram, technology news, twitter account, twitter activity, twitter effectiveness, twitter feeds, university, us news, washington post, wired

A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets.

Nearly every major news organization has a Twitter account these days, but just how effective is the microblogging website at spreading news? That’s the question University of Arizona professor Sudha Ram set out to answer in a recent study of a dozen major news organizations that use the social media website as one tool for sharing their content.

The answer, according to Ram’s research, varies widely by news agency, and there may not be one universally applicable strategy for maximizing Twitter effectiveness. However, news agencies can learn a lot by looking at how their news diffuses once it is posted on Twitter, said Ram, McClelland Professor of Management Information Systems in the UA’s Eller College of Management. (more…)

Documents that Changed the World: The Internet Protocol, 1981

By Guest PostOctober 1, 2012Politics, Technologychanged, documents, global communication, internet protocol, joe janes, nexus, platform, social media, that, the, ultra rational, world

Global communication platform and nexus of social media to some and just “a series of tubes” to others, the Internet certainly revolutionized communications. But how exactly does it work, and how did it get started?

Joe Janes, professor in the UW Information School, takes up the questions in the latest installment of his podcast series, “Documents that Changed the World.” (more…)

IBM X-Force 2012 Mid-Year Trend and Risk Report: Rising Attacks Focus on Browsers and Social Media Networks

By Guest PostSeptember 20, 2012Technologyaccess, adobe, advanced, anna sienko, apts, attack, brand reputation, byod, center, clinton mcfadden, database, document format, ibm, katowice, krakow, kris lovejoy, mac, maciej bluj, malicious code, operating system, password security, pdf, persistent threats, poland, portable, poznan, reader x, risk report, security operation, social media, sql, web crawler, website, windows platform, Wroclaw, x-force

New global security operations center in Wroclaw, Poland helps clients stay ahead of threats

ARMONK, N.Y. – 20 Sep 2012: IBM today released the results of its X-Force 2012 Mid-Year Trend and Risk Report, which shows a sharp increase in browser-related exploits, renewed concerns around social media password security, and continued challenges in mobile devices and corporate “bring your own device” (BYOD) programs.

To further protect its clients from emerging threats like those reported in the IBM X-Force Mid-Year Trend and Risk Report, IBM is today announcing the opening of a security operations center in Wroclaw, Poland. This newest IBM Security Operations Center is the 10^th worldwide facility to help clients proactively manage these threats, including real-time analysis and early warning notification of security events. Data for the bi-annual X-Force report comes from IBM’s security operations centers which monitor more than 15 billion security events a day on behalf of approximately 4,000 clients in more than 130 countries. (more…)

Teaching using Technology

By Guest PostAugust 31, 2012Education, Technologyashley mortimer, blog, class material, delaware, exam, Facebook, facebook docs, flickr, foreign language, Google, google site, group, multimedia experience, phillip penix tadsen, President Obama, review, social media, student, teaching, Technology, Twitter, ud prof, university

UD prof engages students with Facebook Groups and Google Sites

Phillip Penix-Tadsen, assistant professor of foreign languages and literatures at the University of Delaware, is reaching his students at new levels inside and outside the classroom. The spring 2012 semester was the first time Penix-Tadsen required the use of Facebook Groups by all his students to increase engagement and participation.

“That virtual space builds a kind of community for the class that leads into the in-class interactions. Students get to know one another in the Facebook Group, which leads to stronger class conversations and discussions,” Penix-Tadsen said. (more…)

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

By Guest PostJuly 18, 2012Technologyasos, Comscore, Facebook, facebook marketing, fiona marshall, france, friends of fans, Germany, la redoute, like series, mike shaw, nicolas perignon, power, purchase behavior, social media, topshop, uk, white paper, zara

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure

London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.

“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

By Guest PostJuly 16, 2012Technologybenchmark, blogs, census bureau, cios, cmos, craig hayman, ibm, ibm cognos, mobile shopping, online retail market, retail online index, smarter commerce, social channel, social media, social sentiment index, Twitter, us retailers

Consumers Buy More Per Online Transaction

Armonk, N.Y. – 16 Jul 2012: Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.

This report follows today’s news from the U.S. Department of Commerce’s Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third straight month sales have been down from the month before. On a positive note, June 2012 sales were 3.8 percent above the pace of June 2011. (more…)

Advertisers Could Target Online Audiences More Efficiently with Personality Scale, MU Researcher Finds

By Guest PostJuly 14, 2012TechnologyFacebook, heather shoenberger, high risk activity, mini mam, mini motivation, news feed, online advertising, personality type, Phoenix, scale, school of journalism, social media, university of missouri

COLUMBIA, Mo. — Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University of Missouri School of Journalism has developed a method that could help advertisers target online audiences easier by knowing their personality types.

Using a new personality scale, researchers determine how people with certain personality types use social media websites. Heather Shoenberger, a doctoral student in the MU School of Journalism, found that those individuals who liked high-risk activity tended to update their status, upload photos and interact with friends frequently. Simultaneously, those individuals who were more reserved tended to merely scroll through Facebook’s “news feed”, and did not upload photos or actively engage with their friends frequently. (more…)

IBM CEO Study: Command & Control Meets Collaboration

By Guest PostMay 23, 2012Technologybridget van kralingen, business analytics, ceos, chief executive officer, collaboration, command and control, data, economic, face to face, human relationship, ibm ceo study, ibm study, innovation, interaction, internet, key influence, market condition, modern corporation, peter voser, royal dutch shell, social business platforms, social media, social network, Technology

CEOs embark on a new era of leadership as they embrace a more connected culture

ARMONK, N.Y. – A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.

The advantages of the fast-moving trend are clear. According to the IBM CEO study, companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization. Outperformers are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth. (more…)