Study analyzes more than 1 million books published over 200 years
A new UCLA analysis of words used in more than 1.5 million American and British books published between 1800 and 2000 shows how our cultural values have changed.
The increase or decrease in the use of certain words over the past two centuries — a period marked by growing urbanization, greater reliance on technology and the widespread availability of formal education — reveals how human psychology has evolved in response to major historical shifts, said Patricia Greenfield, a distinguished professor of psychology at UCLA and the author of the study. (more…)
YouTube is a video channel that has witnessed a phenomenal growth in the past decade. Also, it is expected to have a tenfold number of visitors in the next few years. There a number of video sharing and promotion sites other than YouTube such as Vimeo, Metacafe and so on. But since YouTube is directly linked to Google, it has more prominence when compared to the other video sharing sites. YouTube videos are watched by the users for all purposes. Even when a user wants to assemble a PC, he gets ample information through how-to videos that have been put up on YouTube, which helps him a lot. When this is one part of the story, the other part is that this is the reason for many marketers to opt for YouTube videos to promote their products and services.
The latest trend is to portray some great and useful information which will educate the customers and end users, through which a particular product or service has been promoted. For example, a well-known skincare brand will create videos about interesting topics like, ways to keep your skin glowing throughout the day and so many other tips and in-turn present it in the video that “These useful information has been presented by X” where X is the brand. (more…)
Read the improbable story of a Microsoft employee who twice turned down a traditional tech sector job so he could teach high school students, and then landed his dream job.
REDMOND, Wash. — Kevin Wang could have followed his career.
Instead, he chose to follow his calling.
It was the early 2000s, and Wang had just graduated from Berkeley with a degree in computer science and electrical engineering. He was trying to decide which tech company he should offer his services to, when a high school came calling. (more…)
Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users
Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites
London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.
“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)
Big Jump in January Smartphone Adoption Driven Largely by Apple
RESTON, VA, March 6, 2013 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.
Smartphone OEM Market Share
129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points). (more…)
UA researcher Don Fallis has spent years studying the existence of lies and deception in social interactions and popular culture, developing a framework to better explain the difference between an honest mistake and an intentional lie.
Don Fallis searches for disinformation, the process of intentionally disseminating misleading information, in political dialogue, books, television and film – and he finds examples most everywhere.
That may come of little surprise, given the fictional nature of many entertainment-based cultural exchanges.
But for Fallis, a philosopher who studies social processes and information exchanges, the presence of disinformation – intentional lying, not honest mistakes or misinformation – allows for an important analysis of human tendencies, in fictional form or not. (more…)
Music and Television Companies Top YouTube Partner Channel Rankings
Tokyo, Japan, February 21, 2013 – comScore Japan K.K., a wholly owned subsidiary of comScore, Inc., today released data from comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music Entertainment Japan ranked as the most popular YouTube Partner Channels.
FC2 Leads Top 10 Video Properties in Average Engagement
Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property in December 2012 with 50 million unique viewers. Dwango Co., Ltd ranked second with 29 million viewers, followed by FC2 with 22 million viewers. DMM, although lower in the rankings with 5.2 million unique viewers, showed a year-over-year increase of 713 percent, the highest growth rate among the top 10 properties. In terms of engagement (Minutes per Viewer), FC2 ranked first among the top 10 with more than 23 hours per viewer while boasting the fastest year-over-year growth of 79 percent. (more…)
Google Books has digitized millions of titles from university libraries and indexed the contents so users can search across the entire set. MSU’s participation is part of Google’s contract with the Committee on Institutional Cooperation, a consortium of Midwestern universities. (more…)
