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Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

By Guest PostFebruary 6, 2013Technologyadvertisers, alejandro fosk, brazil, brazilian, brazilian internet users, China, Comscore, comscore video metrix, Facebook, Google, latin america, online video activities, online video audience, online video market, publishers, russia, social networking destination, video viewing behavior, Yahoo, YouTube

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

Let Bing Show You the Love This Valentine’s Day

By Guest PostFebruary 4, 2013Technologyamerican men, bing, bing it on, break up, challenge, diamond bracelet, end for relationships, Facebook, february, Google, history off, hulu plus, impulse research corp, love, most romantic day, search engine, search habit, sense of humor, social search, starbucks gift cards, teddy bear, Twitter, valentines day, wealth, women, xbox live, year, your sweetheart

One in 10 people say February means the end for relationships gone bad — time to give Google the boot?

REDMOND, Wash. — Feb. 4, 2013 — Tired of being let down in love on Valentine’s Day? According to a recent survey from Bing and Impulse Research Corp., a surprising one in 10 people have ended a relationship on arguably the most romantic day of the year. This year Bing is challenging people to reconsider their search habit and break up with Google. You wouldn’t keep dating someone who isn’t trustworthy, so why use a search engine known for serving its interests over your own? In fact, a whopping 85 percent of people report that trustworthiness is the most important trait in a mate, beating out good in bed, sense of humor and wealth. (more…)

How Social Media Can Help Grow Your Business

By Guest PostFebruary 3, 2013Economy, Small Business, Technologyadvertise your business, bing, cross advertising, Facebook, follow us on, for monthly discounts, Google, grand view college, houston based parents, ken, likes, local advertising, marketing campaign, mobile search results, morningsidenannies, newspaper ads, online, online presence, pins, pinterest, potential customers, radio, search engines, social media interaction, social media websites, subscribes, upper iowa university, YouTube

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

Public Acceptance of Climate Change Affected by Word Usage, Says MU Anthropologist

By Guest PostJanuary 24, 2013Culture, Environmentanthropologist, biodiversity, climate change, climate change keywords, culturgen, current era, database, degree of variation, earth, english language, environmental factors, evolution of species, Google, history, Holocene, ice cores, last ice age, life cycle, life forms, mainstream, michael obrien, ngram, organism, paleoclimate, phenology, pollen, popular vocabulary, prehistoric climate, public acceptance, rate, scientific journal, sediments, statistical analysis, tree rings, university of missouri, usage rates, william brock, words

Better science communication could lead to a more informed American public.

Public acceptance of climate change’s reality may have been influenced by the rate at which words moved from scientific journals into the mainstream, according to anthropologist Michael O’Brien, dean of the College of Arts and Science at the University of Missouri. A recent study of word usage in popular literature by O’Brien and his colleagues documented how the usage of certain words related to climate change has risen and fallen over the past two centuries. Understanding how word usage affects public acceptance of science could lead to better science communication and a more informed public.

“Scientists can learn from this study that the general public shouldn’t be expected to understand technical terms or be convinced by journal papers written in technical jargon,” O’Brien said. “Journalists must explain scientific terms in ways people can understand and thereby ease the movement of those terms into general speech. That can be a slow process. Several words related to climate change diffused into the popular vocabulary over a 30-50 year timeline.” (more…)

Bing Brings More of Facebook to Search

By Guest PostJanuary 17, 2013Technologybing, coachella, decision, Facebook, facebook privacy settings, festival, foursquare, Google, klout, msft, nasdaq, pictures, posts, quora, search, search engine, social search, social sidebar, trip, Twitter

Bing is the only search engine to bring your Facebook friends into your search. </object></div> <p><mce:script type=”text/javascript”><!– document.write(“<script type=’text/javascript’ src=’” + (window.location.protocol) + “//c.microsoft.com/ms.js’><\/script>”); // –></mce:script></p> <p><span style=”color: #000000;” _mce_style=”color: #000000;”><strong>REDMOND, Wash. — Jan. 17, 2013 —</strong> With every search that people do, Bing believes there is a person out there who can help you […]

comScore Releases November 2012 U.S. Search Engine Rankings

By Guest PostDecember 13, 2012Technologyaol, ask network, Comscore, comscore qsearch, Google, Microsoft, organic search result, powered by bing, u.s. search marketplace, Yahoo

RESTON, VA, December 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in November with 67 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 16.2 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. (more…)

Frontline Employees Can Make or Break Retail and Service Companies

By Guest PostDecember 7, 2012EconomyAmazon, analyst, best buy, chris derose, commercial workforce, company leader, down, employee, Google, hewlett packard, j c penney, management structure, michigan, noel tichy, retailers, ritz carlton, service companies, shopping cart, top, university, US, zappos

ANN ARBOR — Retailers and service companies still utilizing a top-down management structure likely don’t see the connection between the frontline and the bottom line until it’s too late, according to University of Michigan professor Noel Tichy.

In the U.S. alone, retail and service workers are estimated to total more than 15 million people, or nearly one-fifth of the U.S. commercial workforce. Despite the common corporate tag line about “people are our most important asset,” we don’t see many company leaders tap into more than a tiny percentage of the knowledge, creativity and judgment of their largest group of employees. (more…)

Researchers ID Ways to Exploit ‘Cloud Browsers’ for Large-Scale, Anonymous Computing

By Guest PostNovember 29, 2012Technologyashwin shashidharan, cloud browser, cloud computing, enck adds, function, Google, joe pletcher, kevin butler, large scale computing, mapreduce, megabytes, north Carolina, oregon, paradigm, service, state university, technique, university, vasant tendulkar, web browsers, web interface, william enck

Researchers from North Carolina State University and the University of Oregon have found a way to exploit cloud-based Web browsers, using them to perform large-scale computing tasks anonymously. The finding has potential ramifications for the security of “cloud browser” services.

At issue are cloud browsers, which create a Web interface in the cloud so that computing is done there rather than on a user’s machine. This is particularly useful for mobile devices, such as smartphones, which have limited computing power.The cloud-computing paradigm pools the computational power and storage of multiple computers, allowing shared resources for multiple users. (more…)

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