Tag Archives: Google

How Social Media Can Help Grow Your Business

By Guest PostFebruary 3, 2013Economy, Small Business, Technologyadvertise your business, bing, cross advertising, Facebook, follow us on, for monthly discounts, Google, grand view college, houston based parents, ken, likes, local advertising, marketing campaign, mobile search results, morningsidenannies, newspaper ads, online, online presence, pins, pinterest, potential customers, radio, search engines, social media interaction, social media websites, subscribes, upper iowa university, YouTube

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

Public Acceptance of Climate Change Affected by Word Usage, Says MU Anthropologist

By Guest PostJanuary 24, 2013Culture, Environmentanthropologist, biodiversity, climate change, climate change keywords, culturgen, current era, database, degree of variation, earth, english language, environmental factors, evolution of species, Google, history, Holocene, ice cores, last ice age, life cycle, life forms, mainstream, michael obrien, ngram, organism, paleoclimate, phenology, pollen, popular vocabulary, prehistoric climate, public acceptance, rate, scientific journal, sediments, statistical analysis, tree rings, university of missouri, usage rates, william brock, words

Better science communication could lead to a more informed American public.

Public acceptance of climate change’s reality may have been influenced by the rate at which words moved from scientific journals into the mainstream, according to anthropologist Michael O’Brien, dean of the College of Arts and Science at the University of Missouri. A recent study of word usage in popular literature by O’Brien and his colleagues documented how the usage of certain words related to climate change has risen and fallen over the past two centuries. Understanding how word usage affects public acceptance of science could lead to better science communication and a more informed public.

“Scientists can learn from this study that the general public shouldn’t be expected to understand technical terms or be convinced by journal papers written in technical jargon,” O’Brien said. “Journalists must explain scientific terms in ways people can understand and thereby ease the movement of those terms into general speech. That can be a slow process. Several words related to climate change diffused into the popular vocabulary over a 30-50 year timeline.” (more…)

Bing Brings More of Facebook to Search

By Guest PostJanuary 17, 2013Technologybing, coachella, decision, Facebook, facebook privacy settings, festival, foursquare, Google, klout, msft, nasdaq, pictures, posts, quora, search, search engine, social search, social sidebar, trip, Twitter

Bing is the only search engine to bring your Facebook friends into your search. </object></div> <p><mce:script type=”text/javascript”><!– document.write(“<script type=’text/javascript’ src=’” + (window.location.protocol) + “//c.microsoft.com/ms.js’><\/script>”); // –></mce:script></p> <p><span style=”color: #000000;” _mce_style=”color: #000000;”><strong>REDMOND, Wash. — Jan. 17, 2013 —</strong> With every search that people do, Bing believes there is a person out there who can help you […]

comScore Releases November 2012 U.S. Search Engine Rankings

By Guest PostDecember 13, 2012Technologyaol, ask network, Comscore, comscore qsearch, Google, Microsoft, organic search result, powered by bing, u.s. search marketplace, Yahoo

RESTON, VA, December 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in November with 67 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 16.2 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. (more…)

Frontline Employees Can Make or Break Retail and Service Companies

By Guest PostDecember 7, 2012EconomyAmazon, analyst, best buy, chris derose, commercial workforce, company leader, down, employee, Google, hewlett packard, j c penney, management structure, michigan, noel tichy, retailers, ritz carlton, service companies, shopping cart, top, university, US, zappos

ANN ARBOR — Retailers and service companies still utilizing a top-down management structure likely don’t see the connection between the frontline and the bottom line until it’s too late, according to University of Michigan professor Noel Tichy.

In the U.S. alone, retail and service workers are estimated to total more than 15 million people, or nearly one-fifth of the U.S. commercial workforce. Despite the common corporate tag line about “people are our most important asset,” we don’t see many company leaders tap into more than a tiny percentage of the knowledge, creativity and judgment of their largest group of employees. (more…)

Browser Plug-in Helps People Balance Their Political News Reading Habits

By Guest PostSeptember 29, 2012Politics, Technologyappalling cesspool, article, balanced view, balancer, behavior, cartoon, chrome browser, debate, democrat, Google, michigan, new jersey, online, plug in, political bias, political blog, political news, political rumor, political spectrum, presidential election, reading habit, republican, sean munson, self discovery, site, Social networking, university, US, voter, Washington, web browser

As the U.S. presidential election approaches, many voters become voracious consumers of online political news. A tool by a University of Washington researcher tracks whether all those articles really provide a balanced view of the debate – and, if not, suggests some sites that offer opinions from the other side of the political spectrum.

Balancer, a free plug-in for Google’s Chrome browser, was developed this summer by Sean Munson, a new UW assistant professor of Human Centered Design and Engineering. The tool analyzes a person’s online reading habits for a month and calculates the political bias in that behavior. It then suggests sites that represent a different point of view and continues to monitor reading behavior and offer feedback. (more…)

comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

By Guest PostSeptember 12, 2012Technologyad exchanges, ad focus, advertising networks, aol advertising, august 2012, buy side networks, census, Comscore, comscore mmx, cookie rejection, data, demographic universe, digital world, dsps, Facebook, Google, google ad network, inorganic increase, instagram, linkedIn, methodology, Microsoft, mmx data, monthly analysis, MySpace, online media, pulsepoint, revv platform, rubicon project, safari browser, sharethis, specific media, ssps, tumblr, Twitter, udm, unified digital measurement, US, us market, usage, vibrant media, web activity, Yahoo

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

Bing Challenges Nation to ‘Bing It On’

By Guest PostSeptember 6, 2012Technologyamerica, big box, bing, bing it on, challenge, Facebook, foursquare, Google, Google Search, kinect, knowledge graph, Microsoft, microsoft prize, mike nichols, mtv, pane, quality, quora, san diego, search engine, search result, social search, Twitter, video music awards, web, windows 8, xbox, xbox 360, xbox live

Study suggests people prefer Bing’s Web search results nearly 2-to-1 over Google.

REDMOND, Wash. — Sept. 6, 2012 — Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search. (more…)