Tag Archives: Google

comScore Releases September 2012 U.S. Online Video Rankings

Maker Studios Inc. Climbs Into #3 Position in YouTube Partner Channels Ranking

RESTON, VA, October 29, 2012– comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 150.3 million unique viewers, followed by Yahoo! Sites with 57.4 million, AOL, Inc. with 53.8 million, VEVO with 50.3 million and Facebook.com with 46.4 million. More than 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.1 billion, followed by AOL, Inc. with 741 million. Google Sites had the highest average engagement among the top ten properties. (more…)

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Browser Plug-in Helps People Balance Their Political News Reading Habits

As the U.S. presidential election approaches, many voters become voracious consumers of online political news. A tool by a University of Washington researcher tracks whether all those articles really provide a balanced view of the debate – and, if not, suggests some sites that offer opinions from the other side of the political spectrum.

Balancer, a free plug-in for Google’s Chrome browser, was developed this summer by Sean Munson, a new UW assistant professor of Human Centered Design and Engineering. The tool analyzes a person’s online reading habits for a month and calculates the political bias in that behavior. It then suggests sites that represent a different point of view and continues to monitor reading behavior and offer feedback. (more…)

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comScore MMX Ranks Top 50 U.S. Web Properties for August 2012

RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)

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Bing Challenges Nation to ‘Bing It On’

Study suggests people prefer Bing’s Web search results nearly 2-to-1 over Google.

REDMOND, Wash. — Sept. 6, 2012 — Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search. (more…)

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Teaching using Technology

UD prof engages students with Facebook Groups and Google Sites

Phillip Penix-Tadsen, assistant professor of foreign languages and literatures at the University of Delaware, is reaching his students at new levels inside and outside the classroom. The spring 2012 semester was the first time Penix-Tadsen required the use of Facebook Groups by all his students to increase engagement and participation.

“That virtual space builds a kind of community for the class that leads into the in-class interactions. Students get to know one another in the Facebook Group, which leads to stronger class conversations and discussions,” Penix-Tadsen said. (more…)

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Digital Media vs. Print Media

When you wake up in the morning, what’s one of the first things that you do? Do you head outside to pick the paper off the stoop, or do you hop online to see the latest news bits from overnight? Well, people still do both, but digital media is quickly becoming a very popular option.

Up-to-date Information

Sure, the newspaper tells you what is going on “now” in the general sense; however, the Internet can literally give you a play by play as a story is unfolding. People choose digital media because they can find out what is happening at that exact moment. Furthermore, they don’t have to wait for the newspaper to come; they can log on to the web at any time via a computer or smart phone. (more…)

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comScore Releases May 2012 U.S. Search Engine Rankings

RESTON, VA, June 13, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in May with 66.7 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.4 percent and Yahoo! Sites with 13.4 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent. (more…)

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