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comScore Releases January 2012 U.S. Online Video Rankings

By Guest PostFebruary 20, 2012Technologyadap, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, machinima, maker studios, online video, specific media, us population, vevo, video ads, warner music, Yahoo, YouTube

*Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January*

RESTON, VA, February 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties. (more…)

The Netherlands and France Have the Highest Penetration of Online Banking Users in Europe

By Guest PostFebruary 16, 2012TechnologyComscore, credit agricole, dutch bank, Europe, european markets, Facebook, fotostrana, france, Germany, Google, hamborner holdings property, ing group, internet usage, Netherlands, opera software, societe generale, sparkassen finanzgruppe

*comScore Releases Overview of European Internet Usage for December 2011*

LONDON, UK, 16 February 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also shows that online banking reached 66.3 percent of the internet audience in the Netherlands, making it the top market in Europe for sites such as ING Group. (more…)

comScore Releases the “2012 U.S. Digital Future in Focus” Report

By Guest PostFebruary 9, 2012Technology2012 us digital future, advertising ecosystem, american, bing, Comscore, comscore media metrix, digital advertising, digital traffic, ecommerce, Facebook, focus, goodman, Google, jeff hackett, linda abraham, mobile, online activity, online video, search, smartphone, social media, us search market, Yahoo

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

Researchers Discover Potential Key To Lowering Energy Costs of Cell Phones and Data Centers

By Guest PostFebruary 8, 2012Technologyalgorithm, apple, austin, australian national university, cellphone, computer science, data center, Google, gps, hardware, intel, kathryn mckinley, microprocessor, microprocessors function, Microsoft, power usage, professor, smartphone, software, stephen m blackburn, university of texas

AUSTIN, Texas — A systematic analysis of power usage in microprocessors could help lower the energy consumption of both small cellphones and giant data centers, report computer science professors from The University of Texas at Austin and the Australian National University.

Their results may point the way to how companies such as Google, Apple, Intel and Microsoft can make software and hardware that will lower the energy costs of very small and very large devices. (more…)

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

By Guest PostJanuary 19, 2012Technologybild, Comscore, daily mail, Europe, european markets, europeans, Facebook, german newspaper, Google, groupon, guardian, hürriyet, internet usage, kingfisher, linkedIn, milliyet, network, newspaper sites, russian internet audience, turkish newspaper, vkontakte

*comScore Releases Overview of European Internet Usage for November 2011*

LONDON, UK, 19 January 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.

Nearly 1 in 2 Europeans Visit Newspaper Sites
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors. (more…)

comScore Releases November 2011 U.S. Search Engine Rankings

By Guest PostDecember 16, 2011Technologyaol, ask network, Comscore, explicit core search, Google, Microsoft, u.s. search marketplace, Yahoo

RESTON, VA, December 16, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 65.4 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in November with 65.4 percent market share, followed by Yahoo! Sites with 15.1 percent and Microsoft Sites with 15.0 percent (up 0.2 percentage points). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent (up 0.1 percentage points). (more…)

UK Mums Are Keen Online Shoppers

By Guest PostDecember 9, 2011TechnologyComscore, demographic analysis, ea online, Europe, european markets, females, flowers, france, Germany, gifts, Google, household, internet usage in europe, italy, online, top online destination, turkey, uk mothers, united kingdom, vimeo

*comScore Releases Overview of European Internet Usage for October 2011*

LONDON, UK, 9 December 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person. This study highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. The study also analysed the online behaviour of mothers, defined as females age 25 and older with children in the household, showing their heavy propensity to visit retail sites. (more…)

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