Tag Archives: united kingdom

Flies of the World Embrace Vegetarianism

Microbe-eating flies from at least three different locations around the world recently have evolved into herbivores, feeding on some of the most toxic plants on Earth. Fly detectives and UA evolutionary biologists Noah Whiteman and Richard Lapoint are trying to find out what genetic pathways led the flies to such a major change of lifestyle.

For millennia, they buzzed through the woods, contentedly munching yeasts off the surfaces of leaves, bracken and rotting duff on the forest floor. But now, flies in the family Drosophilidae, whose disparate members dwell in areas all across the planet, have evolved into all-out vegetarians with a wicked diet of plants that are deadly to most other organisms.

What, University of Arizona scientists would like to know, has caused these flies, yeast-feeders for nearly 80 million years, to independently go cold turkey with respect to their formerly meaty diets? (more…)

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Analysis of Greenland Ice Cores Adds to Historical Record and May Provide Glimpse into Climate’s Future

The International North Greenland Eemian Ice Drilling (NEEM) project results indicate that melting of Antarctic ice sheet may have contributed more to sea level rise than melting of the Greeland ice sheet some 100,000 years ago

A new study that provides surprising details on changes in Earth’s climate from more than 100,000 years ago indicates that the last interglacial–the period between “ice ages”–was warmer than previously thought and may be a good analog for future climate, as greenhouse gases increase in the atmosphere and global temperatures rise.

The research findings also indicate that melting of the massive West Antarctic ice sheet may have contributed more to sea-level rise at that time than melting of the Greenland ice sheet. (more…)

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Study Finds Severe Climate Jeopardizing Amazon Forest

PASADENA, Calif. – An area of the Amazon rainforest twice the size of California continues to suffer from the effects of a megadrought that began in 2005, finds a new NASA-led study. These results, together with observed recurrences of droughts every few years and associated damage to the forests in southern and western Amazonia in the past decade, suggest these rainforests may be showing the first signs of potential large-scale degradation due to climate change.

An international research team led by Sassan Saatchi of NASA’s Jet Propulsion Laboratory, Pasadena, Calif., analyzed more than a decade of satellite microwave radar data collected between 2000 and 2009 over Amazonia. The observations included measurements of rainfall from NASA’s Tropical Rainfall Measuring Mission and measurements of the moisture content and structure of the forest canopy (top layer) from the Seawinds scatterometer on NASA’s QuikScat spacecraft. (more…)

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The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

New interactive TV ad format captivates consumers beyond the 30-second spot.

REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)

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Teams on Tour: Great Sporting Trips Around the World

Passion for sport is unrivalled in its energy and dedication and so it’s no wonder that people are so keen to travel the world to see their favourite athletes and teams play abroad. These tours offer a unique opportunity to follow your sport and see some great global destinations at the same time.

Travelling abroad to follow your favourite sport is a unique and highly rewarding experience, allowing you to experience a different country, engage with their culture and discover the wonders of how other peoples and nations watch and enjoy sports. Organised tours are often the best way to get involved with international sport as they do an excellent job of combining all the necessary aspects without any hassle for your tickets to all the most important sporting events, accommodation and transport to make getting there very easy and scheduled free time to allow you to explore the surroundings of your destination. (more…)

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Yahoo! and Media.net Launch Contextual Ads for Web Publishers

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

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QR Code Usage among European Smartphone Owners Doubles Over Past Year

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

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