New interactive TV ad format captivates consumers beyond the 30-second spot.
REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.
The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)
Passion for sport is unrivalled in its energy and dedication and so it’s no wonder that people are so keen to travel the world to see their favourite athletes and teams play abroad. These tours offer a unique opportunity to follow your sport and see some great global destinations at the same time.
Travelling abroad to follow your favourite sport is a unique and highly rewarding experience, allowing you to experience a different country, engage with their culture and discover the wonders of how other peoples and nations watch and enjoy sports. Organised tours are often the best way to get involved with international sport as they do an excellent job of combining all the necessary aspects without any hassle for your tickets to all the most important sporting events, accommodation and transport to make getting there very easy and scheduled free time to allow you to explore the surroundings of your destination.(more…)
Researchers have discovered what may be the earliest dinosaur, a creature the size of a Labrador retriever, but with a five foot-long tail, that walked the Earth about 10 million years before more familiar dinosaurs like the small, swift-footed Eoraptor and Herrerasaurus.
The findings mean that the dinosaur lineage appeared 10 million to 15 million years earlier than fossils previously showed, originating in the Middle Triassic rather than in the Late Triassic period. (more…)
Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. (more…)
New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue
SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.
“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)
Michelle Bayefsky hopes that London’s future will be filled with elm trees.
The Yale junior spent part of her summer in that city helping to ensure that will be the case.
An International Bulldogs Internship allowed Bayefsky the opportunity to work for an environmental charity called The Conservation Foundation, which among other initiatives is engaged in a project to re-establish elm tree populations in the United Kingdom (U.K.). For Bayefsky, the experience was not only an introduction to environmental work, but also confirmed that small actions can sometimes have a big impact. (more…)
Eight billion years ago, rays of light from distant galaxies began their long journey to Earth. That ancient starlight has now found its way to a mountaintop in Chile, where the newly constructed Dark Energy Camera, the most powerful sky-mapping machine ever created, has captured and recorded it for the first time.
That light may hold within it the answer to one of the biggest mysteries in physics: Why the expansion of the universe is speeding up. (more…)
Only 1 in 5 firms excels at supporting new regulation and responding rapidly to client demands
Leading firms are rethinking their operations, forming external partnerships
NEW YORK, N.Y. – 21 Sep 2012: A new report released by IBM in collaboration with Broadridge Financial Solutions, Inc. reveals that increasing regulatory pressures and shifting customer demands are forcing financial markets firms to transform how they operate. Forward-thinking firms are breaking away from the industry’s long-held “not invented here” approach to managing operations to create a more open, agile and customer-focused model that expands the traditional boundaries of collaboration with external partners.
In a survey of 133 senior business executives and top IT decision makers from large and small firms located in the world’s trading centers – the United States, United Kingdom, Singapore and Hong Kong – 77 percent cite regulatory requirements and 59 percent point to more demanding customers as the top external market drivers triggering changes in their operating models. Only 22 percent of the firms currently excel at meeting both. (more…)
