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comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

By Guest PostJanuary 24, 2012Technologyarf webinar, bert miklosi, Comscore, digital, internet, millennial generation, Technology, tv, types of advertising, validated drivers

*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*

RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)

Facebook Helps Researchers See How Friendships Form

By Guest PostDecember 21, 2011Culture, Technologyadvertising, basic building blocks, classical, diffusion, emotional health, Facebook, friends, friendship, harvard university, influence, internet, internet and society, internet relationships, jason kaufman, jazz, kevin lewis, marco gonzalez, mechanisms, national science foundation, network, obesity, online social network, patterns of social segregation, relationships, reproduction of inequality, role, society, sociologists, statistical methods

*Long-term study analyzes social selection and peer influence in online environments*

New research funded by the National Science Foundation and published this week in the Proceedings of the National Academy of Sciences by three Harvard University sociologists examines how we select our friends and the role that friendship plays in transmitting tastes and new ideas.

Relationships are basic building blocks of society, and understanding who befriends whom can therefore provide insight into patterns of social segregation, mechanisms for the reproduction of inequality, social support (including mental and emotional health), and access to job opportunities. Some have even viewed these relationships as a means to influence behavior whether to control obesity or target advertising. But is it really that easy, even on the Internet, to make friends with people who have different cultural upbringings, different interests, different backgrounds and different tastes in movies, music and books? (more…)

Serendipitous News Reading Online is Gaining Prominence, MU Study Shows

By Guest PostDecember 3, 2011Mediabizarre, borchuluun yadamsuren, exposure, Facebook, internet, newspapers, online news, serendipitous discovery, television news, traditional media, university of missouri

*Media should place news links on different sites to take advantage of this phenomenon*

COLUMBIA, Mo. –Traditional media, such as newspapers and television news, require readers and viewers to intentionally seek out news by picking up a newspaper or turning on the television. The Internet and new technologies now are changing the way readers consume online news. New research from the University of Missouri shows that Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites. (more…)

Former British Prime Minister Discusses Faith and Action

By Guest PostNovember 24, 2011Culture, Politicsanna siu, bahai, british prime minister, christian, davina finn, farhana rahman, global health, globalization, internet, jewish, malaria endemic countries, malaria projects, migration, multi faith centre, muslim, online communities, phantom, st george campus, tony blair, tony blair faith foundation, uganda, university

*Tony Blair visits U of T Multi-faith Centre*

Former U.K. Prime Minister Tony Blair, founder of the Tony Blair Faith Foundation, applauded the efforts of the foundation’s six Canadian Faiths Act Fellows to help eradicate malaria and address other pressing community issues.

Blair recently took part in a discussion at the Multi-faith Centre on U of T’s St. George Campus where he talked about the impact of faith communities on global health outcomes alongside expert U of T academics, faith leaders and his foundation’s Faiths Act Fellows (See photos of Blair’s visit). Faiths Act is the foundation’s multi-faith social action program comprising 34 fellows across the world taking action together against preventable disease and extreme poverty. (more…)

MU Engineers Developing Military Applications for Smartphones

By Guest PostNovember 22, 2011Technology, Weaponsaccelerometer, android phones, bluetooth, camera, cellular, compass, dominic ho, gps, internet, iphones, leonard wood institute, microphone, military targets, off the shelf, popular smartphones, smartphone based system, smartphone information, soldiers in combat situations, university of missouri, us army, wenjun zeng, wifi, wireless sensors, yi shang

COLUMBIA, Mo. – Tracking military targets? The University of Missouri’s College of Engineering has an app for that.

Engineers from the MU College of Engineering, with funding from the U.S. Army/Leonard Wood Institute, have enhanced popular smartphones to be able to find and track targets. In addition, the engineers have developed ad hoc networks so that soldiers can relay smartphone information without using the internet. (more…)

Turkey Has Third Most Engaged Online Audience in Europe

By Guest PostOctober 18, 2011TechnologyComscore, Facebook, Germany, Google, internet, internet usage in europe and turkey, istanbul, Microsoft, mike read, online measurement in turkey, russian federation, the netherlands, turkish sites, united kingdom, webrazzi

*Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’*

LONDON, UK, 18 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported. (more…)

New Anticensorship Scheme Could Make it Impossible to Block Individual Sites

By Guest PostAugust 10, 2011Technologyalex halderman, Beijing, brainchild of computer science researchers, canada, censoring government, cryptographic protocol, cryptographic technique, https website, individual sites, internet, internet censorship, internet service providers, isps, proxy server, public key steganography, san francisco, steganography, telex, telex stations, university of michigan, university of waterloo, usenix security symposium, web, youtube videos

ANN ARBOR, Mich.— A radical new approach to thwarting Internet censorship would essentially turn the whole web into a proxy server, making it virtually impossible for a censoring government to block individual sites.

The system is called Telex, and it is the brainchild of computer science researchers at the University of Michigan and the University of Waterloo in Canada. They will present it Aug. 12 at the USENIX Security Symposium in San Francisco. (more…)

People often Talk About Politics on Blogs Geared Toward Other Topics

By Guest PostJuly 16, 2011Culture, Media, Politicsamericans, barcelona, blog posts, blogger, international conference on weblogs and social media, internet, national science foundation, paul resnick, personal diaries, political communication, political content, political discourse, political polarization, political websites, sean munson, university of michigan, Yahoo

ANN ARBOR, Mich.— A full 25 percent of blog posts about politics occur on sites that are primarily about something else, according to a new study by researchers at the University of Michigan School of Information. And when authors post about politics, their readers reply and engage with the political content of the posts.

The researchers say they have uncovered a significant repository of political discourse that is largely being ignored. They will present their findings July 19 at the International Conference on Weblogs and Social Media in Barcelona. (more…)

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