The phrase occurred to Joe Janes out of the blue one day and immediately appealed to him. From there, ideas began to flow quickly.
Janes, associate professor in the University of Washington Information School, had been a fan of the British Broadcasting Corp. radio series “A History of the World in 100 Objects” and thought those shows effectively blended history and storytelling.
He got to wondering, what if he took a similar approach to information, telling about the twists and turns of history — through documents? (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
A groundbreaking book presents new evidence that challenges the way we understand British and Irish responses to the outbreak of the First World War in 1914.
Almost 100 years since its outbreak, A Kingdom United presents the first ever fully-documented study of British and Irish popular reactions to the outbreak of the First World War. University of Exeter historian Dr Catriona Pennell has explored UK public opinion of the time and successfully challenges the myth of British ‘war enthusiasm’ and Irish disengagement.
Treating the UK as the state that it was in 1914 – the United Kingdom of Britain and Ireland – the research is based on a vast array of contemporary diaries, letters, journals and newspaper accounts from across the country. The book explores what people felt and how they acted in response to an unanticipated and unprecedented crisis. (more…)
First UD student successfully defends doctoral dissertation via Skype
Samuel Mathey, a graduate student in the Department of Economics at the University of Delaware, has become the first doctoral student in the Alfred Lerner College of Business and Economics to successfully defend a dissertation via Skype.
On Tuesday, June 12, Mathey’s dissertation committee sat in a Pearson Hall video conference room on UD’s Newark campus while he attended his defense virtually from France.
Committee members for Mathey’s defense included Burt Abrams (chair), professor of economics; Jim Butkiewicz, professor of economics; Laurence Seidman, professor of economics; and Robert Schweitzer, professor of finance. (more…)
ANN ARBOR, Mich.— The U.S. had the second-lowest proportion of students who used tobacco and alcohol compared to their counterparts in 36 European countries, a new report indicates.
The results originate from coordinated school surveys about substance use from more than 100,000 students in some of the largest countries in Europe like Germany, France and Italy, as well as many smaller ones from both Eastern and Western Europe.
Because the methods and measures are largely modeled after the University of Michigan’s Monitoring the Future surveys in this country, comparisons are possible between the U.S. and European results. The 15- and 16-year-old students, who were drawn in nationally representative samples in almost all of the 36 countries, were surveyed last spring. American 10th graders in the 2011 Monitoring the Future studies are of the same age, so comparisons are possible. (more…)
UK Has Highest Penetration of Smartphone Map Users in EU5
LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent.
“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror,” said Hesham Al-Jehani, European mobile product manager at comScore. (more…)
Discovery ends UCLA scientist’s 20-year quest for cause of IMAGe syndrome
The Caterpillar got down off the mushroom … remarking as it went, ‘One side will make you grow taller, and the other side will make you grow shorter.’
—Lewis Carroll, “Alice’s Adventures in Wonderland”
UCLA geneticists have identified the mutation responsible for IMAGe syndrome, a rare disorder that stunts infants’ growth. The twist? The mutation occurs on the same gene that causes Beckwith–Wiedemann syndrome, which makes cells grow too fast, leading to very large children.
Published in the May 27 edition of the journal Nature Genetics, the UCLA findings could lead to new ways of blocking the rapid cell division that allows tumors to grow unchecked. The discovery also offers a new tool for diagnosing children with IMAGe syndrome, which until now has been difficult to identify accurately. (more…)
Stephen Roach is a respected authority on Asia — China in particular — and an often-cited and widely recognized prophet on the global economy.
Until recently chair of Morgan Stanley Asia and long the firm’s chief economist, Roach came to Yale in 2010 as a senior fellow in the newly inaugurated Jackson Institute for Global Affairs, with a joint appointment at the School of Management (SOM). This spring Roach announced he would be retiring from Morgan Stanley after 30 years with the firm to teach full time at Yale.
YaleNews recently met with the economist in his office to discuss his new career as a teacher and to get his prognosis on the future of the world economy. (more…)
