Tag Archives: france

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

By Guest PostJuly 18, 2012Technologyasos, Comscore, Facebook, facebook marketing, fiona marshall, france, friends of fans, Germany, la redoute, like series, mike shaw, nicolas perignon, power, purchase behavior, social media, topshop, uk, white paper, zara

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure

London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.

“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)

Largest Analysis of Public Opinions at Outbreak of World War I Challenges Popular Myth

By Guest PostJuly 16, 2012Politics1914, a kingdom united, august 1914, british, catriona pennell, dublin, first world war, france, Germany, irish, keith jeffery, outbreak, popular myth, public opinion, scotland, the, times higher education, trinity college, united kingdom, university of exeter, wales, war, war enthusiasm, world war

A groundbreaking book presents new evidence that challenges the way we understand British and Irish responses to the outbreak of the First World War in 1914.

Almost 100 years since its outbreak, A Kingdom United presents the first ever fully-documented study of British and Irish popular reactions to the outbreak of the First World War. University of Exeter historian Dr Catriona Pennell has explored UK public opinion of the time and successfully challenges the myth of British ‘war enthusiasm’ and Irish disengagement.

Treating the UK as the state that it was in 1914 – the United Kingdom of Britain and Ireland – the research is based on a vast array of contemporary diaries, letters, journals and newspaper accounts from across the country. The book explores what people felt and how they acted in response to an unanticipated and unprecedented crisis. (more…)

American Teens Are Less Likely Than European Teens to Use Cigarettes and Alcohol, but More Likely to Use Illicit Drugs

By Guest PostJune 5, 2012Culture, Generaladolescent behaviour, alcohol, american adolescents, american students, american surveys, american teens, anabolic steroids, cigarettes, cocaine, crack, eastern, Europe, european teens, france, future surveys, Germany, hashish, heroin, illicit drugs, inhalants, italy, jared wadley, lloyd johnston, marijuana, monaco, smoking cigarettes, university of michigan, western europe

ANN ARBOR, Mich.— The U.S. had the second-lowest proportion of students who used tobacco and alcohol compared to their counterparts in 36 European countries, a new report indicates.

The results originate from coordinated school surveys about substance use from more than 100,000 students in some of the largest countries in Europe like Germany, France and Italy, as well as many smaller ones from both Eastern and Western Europe.

Because the methods and measures are largely modeled after the University of Michigan’s Monitoring the Future surveys in this country, comparisons are possible between the U.S. and European results. The 15- and 16-year-old students, who were drawn in nationally representative samples in almost all of the 36 countries, were surveyed last spring. American 10th graders in the 2011 Monitoring the Future studies are of the same age, so comparisons are possible. (more…)

EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Web

By Guest PostMay 31, 2012Technologybenchmarks, Comscore, eu5, european markets, france, Germany, google android, google maps, hesham al jehani, italy, maps, Microsoft, mobile, mobile phone, mobilens data, smartphone users, spain, united kingdom, viamichelin

UK Has Highest Penetration of Smartphone Map Users in EU5

LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent.

“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror,” said Hesham Al-Jehani, European mobile product manager at comScore. (more…)

Q&A: Economic ‘Prophet’ Now Showing Classes How Theory Translates into Practice

By Guest PostMay 3, 2012Economyaleh tsyvinski, american goods, asia, China, economic, economic system, economist, Europe, france, Germany, global economy, globalization, Greece, ireland, italy, jackson institute, japanese economy, jeff garten, lessons of japan, macro debate, macroeconomics, michael marsland, minister of finance, morgan stanley asia, portugal, practice, prognosis, prophet, rick levin, school of management, som, spain, stephen roach, the next china, theory, united states, Wall Street, world economy, xiang huaicheng, yale

Stephen Roach is a respected authority on Asia — China in particular — and an often-cited and widely recognized prophet on the global economy.

Until recently chair of Morgan Stanley Asia and long the firm’s chief economist, Roach came to Yale in 2010 as a senior fellow in the newly inaugurated Jackson Institute for Global Affairs, with a joint appointment at the School of Management (SOM). This spring Roach announced he would be retiring from Morgan Stanley after 30 years with the firm to teach full time at Yale.

YaleNews recently met with the economist in his office to discuss his new career as a teacher and to get his prognosis on the future of the world economy. (more…)

Imagine Cup Turns 10: A Decade of Inspiring Students to Dream Big

By Guest PostApril 20, 2012Technologyabhinav aj jambulingam, andrew dicken, annie ryu, australia, brazil, david gonzalez, digital infinity, egypt, evangelism group, final, france, imagine cup, imagine cup 2012, immunization checkup, Japan, jared wong, joy ming, karnataka, mark hindsbo, Microsoft, MIT, new york, nicaragua, pat yongpradit, puzzle, redmond, ronny ortiz, rural housing, silver spring, springbrook high, sydney, tablet pc, team remindavax, text message, tohoku earthquake, tsunami, visual studio 2010, windows phone

Heading into the U.S. national finals, Microsoft’s signature technology competition has reached 1.25 million students worldwide over the past 10 years.

REDMOND, Wash. — April 20, 2012 — Across every industry — from healthcare to transportation and agriculture to infrastructure — the world has a never-ending need for inspired minds to find creative solutions that solve tough challenges. Yet it’s been estimated that 1 million science and engineering jobs will go unfilled in the U.S. alone over the next three to five years.

According to Mark Hindsbo, vice president of Microsoft’s U.S. Developer & Platform Evangelism Group, that’s why programs like the Imagine Cup are so important. Encouraging students to develop technology-based solutions for real-world issues, and inspiring them to pursue careers in science, technology, engineering and mathematics, has been the mission of Microsoft’s signature technology competition for the past decade. Hindsbo has been involved with the competition since its beginnings. Every year, he says, the judges are amazed by the contestants’ projects and enthusiasm. (more…)

IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

By Guest PostApril 16, 2012Technologyanalytics, China, consumer, digital device, digital personalities, france, Germany, ibm, Japan, market, Media, nab conference, payment, saul berman, study, united kingdom, united states, web

*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*

ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)

Nearly Half of European Online Audience Visit Sports Sites

By Guest PostApril 12, 2012Technologyaudience, Comscore, Europe, europeans, france, Germany, internet usage, ireland, norway, online, russian internet, spain, sports sites, turkey, united states

*comScore Releases Overview of European Internet Usage for February 2012*

LONDON, UK, 12 April 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)