ANN ARBOR— An international team of scientists, including a University of Michigan graduate student, has demonstrated that a clear difference exists between the marine microbial communities in the Southern and Arctic oceans, contributing to a better understanding of the biodiversity of marine life at the poles.
The most comprehensive comparison of microbial diversity at both of Earth’s polar oceans showed that about 75 percent of the organisms at each pole are different. This insight sheds light on newly recognized biodiversity patterns and reinforces the importance of studying Earth’s polar regions in the face of a changing climate. And it highlights the need for further research on the impacts of sea ice, seasonal shifts and freshwater input in both regions. (more…)
Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market
London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)
Amazon Appstore rollout across the EU is the latest in a series of additions that make Amazon the most complete end-to-end platform for developers looking to build, market and monetize their apps and games
SEATTLE & LUXEMBOURG–(BUSINESS WIRE)–Aug. 30, 2012– Amazon.com, Inc. today announced the launch of its Amazon Appstore in the U.K., Germany, France, Italy and Spain, giving European customers access to Amazon’s broad selection of quality Android apps with the convenience of shopping on Amazon from their Android phones and tablets. Customers can get the Amazon Appstore for their Android phones and tablets by visiting www.amazon.com/getappstore.
Amazon’s Appstore offers a great selection of games and apps, including local favorites like “Jamie Oliver’s 20 Minute Meals” and “Skyscanner,”established bestsellers like “Fruit Ninja” and “Cut the Rope,” and new apps from top-tier brands like Rovio and Glu Mobile. In addition to localized content and a localized mobile store for each specific country, European customers will have access to popular Amazon Appstore features like the “Free App of the Day,” which offers a paid app for free every day. Today’s Free App of the Day is the ad-free version of “Angry Birds.” All Free Apps of the Day are specially-selected for the Free App of the Day program. Apps and games purchased from Amazon can be used across a customer’s Android devices, enabling them to buy an app or game once and enjoy it everywhere. (more…)
The phrase occurred to Joe Janes out of the blue one day and immediately appealed to him. From there, ideas began to flow quickly.
Janes, associate professor in the University of Washington Information School, had been a fan of the British Broadcasting Corp. radio series “A History of the World in 100 Objects” and thought those shows effectively blended history and storytelling.
He got to wondering, what if he took a similar approach to information, telling about the twists and turns of history — through documents? (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
A groundbreaking book presents new evidence that challenges the way we understand British and Irish responses to the outbreak of the First World War in 1914.
Almost 100 years since its outbreak, A Kingdom United presents the first ever fully-documented study of British and Irish popular reactions to the outbreak of the First World War. University of Exeter historian Dr Catriona Pennell has explored UK public opinion of the time and successfully challenges the myth of British ‘war enthusiasm’ and Irish disengagement.
Treating the UK as the state that it was in 1914 – the United Kingdom of Britain and Ireland – the research is based on a vast array of contemporary diaries, letters, journals and newspaper accounts from across the country. The book explores what people felt and how they acted in response to an unanticipated and unprecedented crisis. (more…)
ANN ARBOR, Mich.— The U.S. had the second-lowest proportion of students who used tobacco and alcohol compared to their counterparts in 36 European countries, a new report indicates.
The results originate from coordinated school surveys about substance use from more than 100,000 students in some of the largest countries in Europe like Germany, France and Italy, as well as many smaller ones from both Eastern and Western Europe.
Because the methods and measures are largely modeled after the University of Michigan’s Monitoring the Future surveys in this country, comparisons are possible between the U.S. and European results. The 15- and 16-year-old students, who were drawn in nationally representative samples in almost all of the 36 countries, were surveyed last spring. American 10th graders in the 2011 Monitoring the Future studies are of the same age, so comparisons are possible. (more…)
UK Has Highest Penetration of Smartphone Map Users in EU5
LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent.
“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror,” said Hesham Al-Jehani, European mobile product manager at comScore. (more…)
