Tag Archives: france

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance

London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.

“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.”  (more…)

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Over-Confident CEOs Can Put Companies at Risk, MU Study Finds

COLUMBIA, Mo. ­— CEOs need to demonstrate strong leadership and good decision-making skills, but CEOs with over-confidence can involve their companies in riskier ventures and put investors’ funds at risk, according to a new study from the University of Missouri, Georgia Tech University and the University of Texas-Arlington.

“Over-confident CEOs feel they have superior decision-making abilities and are more capable than their peers,” said Stephen Ferris, professor of finance in the MU Trulaske College of Business. “Unfortunately, they tend to make decisions about mergers or acquisitions that can be viewed as risky. For example, CEOs who are over-confident tend to target companies that do not focus on their core line of business. Generally speaking, mergers that diversify companies don’t work.” (more…)

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Biotech Crops vs. Pests: Successes, Failures from the First Billion Acres

A new global assessment helps scientists explain why genetically modified crops have suppressed some pests for longer than a decade, while others adapted in a few years.

Since 1996, farmers worldwide have planted more than 1 billion acres (400 million hectares) of genetically modified corn and cotton that produce insecticidal proteins from the bacterium Bacillus thuringiensis, or Bt for short.

Bt proteins, used for decades in sprays by organic farmers, kill some devastating pests but are considered environmentally friendly and harmless to people. However, some scientists feared that widespread use of these proteins in genetically modified crops would spur rapid evolution of resistance in pests. (more…)

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Study finds more than 52 percent of organizations turning to the cloud for business growth

Microsoft-commissioned study highlights opportunity for hosting providers as companies look to achieve growth with hybrid cloud solutions.

REDMOND, Wash. — May 29, 2013 — Companies and organizations are increasingly turning to the cloud as a strategy for business growth, according to The New Era of Hosted Services, a Microsoft-commissioned study conducted by 451 Research LLC. As they look ahead to the next two years, more than 52 percent of organizations identify the cloud as beneficial for either growing their business or realigning their organization to a new company strategy. Along with this drive for growth comes significant opportunity for Microsoft hosting partners as customers look to grow their business with a hybrid cloud consumption model.

“The next two years will be the era of hybrid cloud, with 68 percent of customers planning to adopt hybrid cloud models — up from 49 percent today,” said Marco Limena, vice president, Hosting Service Providers Business, Microsoft. “In addition, the survey found that as customers begin to move their IT environments into the cloud, software is sticky and brand is even more important.” (more…)

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NASA Probe Gets Close-Up Views of Large Hurricane on Saturn

PASADENA, Calif. – NASA’s Cassini spacecraft has provided scientists the first close-up, visible-light views of a behemoth hurricane swirling around Saturn’s north pole.

In high-resolution pictures and video, scientists see the hurricane’s eye is about 1,250 miles (2,000 kilometers) wide, 20 times larger than the average hurricane eye on Earth. Thin, bright clouds at the outer edge of the hurricane are traveling 330 mph(150 meters per second). The hurricane swirls inside a large, mysterious, six-sided weather pattern known as the hexagon. (more…)

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Around the World with Windows Store Apps

From a physics Ph.D. student-turned-app builder to chimps launching an indie game studio, app builders across the globe are bringing amazing experiences to Windows 8 and enjoying success along the way.

REDMOND, Wash. – Feb. 26, 2013 – This week, thousands have descended upon Barcelona, Spain, for Mobile World Congress, the world’s premier mobile industry event. In honor of this international gathering, we’re celebrating Windows Store apps from around the world, along with stories of the people working behind the scenes to bring those apps to life on Windows 8. (more…)

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comScore Releases the “2013 Mobile Future in Focus” Report

Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead

RESTON, VA, February 25, 2013– comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.

“2013 was a watershed year for mobile, with smartphones surpassing 50 percent penetration and tablets continuing to gain traction,” said Mark Donovan, comScore SVP for Mobile. “As consumers incorporate these devices into their daily diet of digital media consumption, marketers and media companies are challenged to confront this emerging multi-platform paradigm. Having a clear view of today’s digital landscape – and particularly the rapidly expanding usage of mobile devices – will be critical to success in the year ahead.” (more…)

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Madeleine Albright Chats with Henry Paulson about Career, Foreign Policy

Former U.S. Secretary of State Madeleine Albright told an audience at the University of Chicago that her worldview was shaped early in life, when she witnessed the impact the United States had during and immediately following World War II.

Albright explained how terrible things happened to her native Czechoslovakia, when Britain and France signed the Munich Agreement in 1938, allowing Nazi Germany to annex parts of Czechoslovakia without its consent. Only when the United States entered World War II did Czechoslovakia’s plight improve. However, after the war, when the United States and its allies allowed the Soviet Union to liberate Central and Eastern Europe, it led to 50 years of communism. (more…)

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