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Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

By Guest PostOctober 7, 2010Technologyalex banks, august 2010, blogs, brazil, brazilians, Comscore, comscore social analytix, digital world, Facebook, internet user, latin america, ninth largest Internet market, orkut, social media, social networking market, Twitter, world

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

comScore Reports Top 20 Web Properties in Poland

By Guest PostSeptember 29, 2010TechnologyComscore, comscore media metrix, digital world, european search marketplace, google sites, mih limited, nasza klasa, poland, polish, wolf allisat, YouTube

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity*

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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comScore Launches Mobile Measurement in Japan

By Guest PostSeptember 22, 2010Technologyasia, asia pacific region, blogs, Comscore, comscore mobilens, daizo nishitani, digital world, dynamic nature of mobile, france, Germany, hidenori miyatani, italy, Japan, japan mobile industry, mobile behaviors, mobile market, mobile measurement service, mobilens, rakuten, Social networking sites, spain, u k, u s, will hodgman

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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comScore Introduces Social Analytix™ for Social Media Monitoring

By Guest PostSeptember 20, 2010Technologyblogs, Comscore, david alston, digital world, Facebook, linkedIn, myapace, radian6, radian6 technology, social analytix, social media, steve dennen, Twitter

*Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media*

RESTON, VA, September 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web.

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European Smartphone Market Grows 41 Percent in Past Year

By Guest PostSeptember 14, 2010Technologyandroid, apple os, Comscore, digital world, eu5, european smartphone market, Google, jeremy copp, nokia, ovi store, smartphone, symbian 3, symbian platform, western european

*Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast*

LONDON, U.K., September 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of smartphone use showing that the Symbian platform holds 54.4 percent of the Western European market. Despite Symbian’s continued growth in number of smartphone subscribers, its market share has fallen as growth in the Apple OS and Android (Google) platforms has surged in the past year.

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comScore Reports Top 10 U.K. Ad Networks

By Guest PostSeptember 10, 20102 commentsTechnology24/7 real media, adconion, aol advertising, Comscore, digital world, google ad network, mike read, network, top 10 ad networks, tribal fusion, u k internet users, valueclick media, Yahoo

*24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year*

London, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported on Sept. 9, the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).

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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

By Guest PostJuly 28, 2010Culture, TechnologyComscore, digital world, female Internet user, gender-specific differences, linda boland Abraham, smartphone, Social networking sites, web usage, women on the web, women online usage, YouTube

*comScore Releases Report, Women on the Web: How Women are Shaping the Internet*

Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb

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comScore Reports May 2010 U.S. Mobile Subscriber Market Share

By Guest PostJuly 10, 20101 commentTechnologyandroid, apple, Comscore, digital world, Google, iphone 4, oem, operating system, original equipment manufacturers, os, smartphone

*Google’s Android Platform Continues to Snatch Smartphone Market Share*

RESTON, VA. – comScore, Inc. a leader in measuring the digital world, released data (8th July) from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2010 compared to the preceding three-month average.

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