*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*
*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*
Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.
*Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media*
RESTON, VA, September 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web.
*Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast*
*24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year*
London, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported on Sept. 9, the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).
*comScore Releases Report, Women on the Web: How Women are Shaping the Internet*
Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb
*Google’s Android Platform Continues to Snatch Smartphone Market Share*
Sao Paulo, Brazil – comScore, Inc. a leader in measuring the digital world, released (June 30) a study of online behavior among 6-14 year-old consumers in Brazil, a recent addition to comScore’s demographic segmentation capabilities in the market.
The study found that Internet users 6-14 years of age accounted for 12 percent of the total online population in Brazil in May 2010, spending the majority of their time on Entertainment, Instant Messengers and Social Networking sites.
