*Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast*
| Top Smartphone Platforms in Europe3 Month Avg. Ending July 2010 vs. July 2009 Total EU5 (UK, DE, FR, ES and IT) Smartphone Subscribers, Age 13+ Source: comScore MobiLens |
|||||
| |
Jul-09 |
Jul-10 |
|
||
| Subscribers (000) |
Share (%) of Subscribers |
Subscribers (000) |
Share (%) of Subscribers |
Point Change |
|
| Total Smartphone Subscribers : 13+ yrs old |
43,053 |
100.0 % |
60,850 |
100.0 % |
|
| Symbian |
29,601 |
68.8 % |
33,080 |
54.4 % |
-14.4 |
| Apple |
4,398 |
10.2 % |
11,677 |
19.2 % |
9.0 |
| Microsoft |
5,972 |
13.9 % |
7,081 |
11.6 % |
-2.3 |
| RIM |
2,746 |
6.4 % |
4,886 |
8.0 % |
1.6 |
| Google |
208 |
0.5 % |
3,708 |
6.1 % |
5.6 |
Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 41 percent in the past year to 60.8 million subscribers. Currently, more than one out of every two smartphones is a Nokia manufactured device, although Nokia accounted for more than two out of every three smartphones a year ago.
“Nokia is still the clear leader in the European smartphone market and as the eagerly anticipated N8 launches, all eyes are on Nokia,” says comScore European VP Mobile, Jeremy Copp. “While Nokia has made great strides with offerings such as the Ovi Store and Symbian 3, the pressure is on to reclaim valuable market share. By innovating and bringing new phones to market for a wide variety of audiences, Nokia’s future is not predicated on the success of one handset alone.”
| Top Mobile OEMs (Original Equipment Manufacturers)3 Month Avg. Ending July 2010 vs. July 2009 Total EU5 (UK, DE, FR, ES and IT) Smartphone Subscribers, Age 13+ Source: comScore MobiLens |
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| Jul-2009 |
Jul-2010 |
||||
| Subscribers (000) |
Share (%) of Subscribers |
Subscribers (000) |
Share (%) of Subscribers |
Point Change |
|
| Total Smartphone Subscribers: 13+ yrs old |
43,053 |
100.0% |
60,850 |
100.0% |
|
| Nokia |
28,260 |
65.6% |
31,169 |
51.2% |
-14.4 |
| Apple |
4,398 |
10.2% |
11,677 |
19.2% |
9.0 |
| RIM |
2,746 |
6.4% |
4,886 |
8.0% |
1.6 |
| Samsung |
1,976 |
4.6% |
3,121 |
5.1% |
0.5 |
| Sony Ericsson |
498 |
1.2% |
1,495 |
4.8% |
3.6 |
| LG |
197 |
0.5% |
487 |
0.8% |
0.3 |
| Motorola |
180 |
0.4% |
388 |
0.6% |
0.2 |
July 2010 European Mobile Benchmark Data
Below is comScore’s July 2010 benchmark data, including a review of mobile consumption behaviours and device penetration for five EU countries. This benchmark data will be updated on a monthly basis to provide the most up-to-date snapshot of the mobile industry. Further information on this benchmark data, and other data included above, can be provided upon request.
| Mobile Benchmark Data for the European Market 3 Month Average Ending July 2010 Total EU5 (UK, DE, FR, ES and IT), Age 13+ Source: comScore MobiLens |
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| Reach (%) of Mobile Subscribers |
||||||
| EU5 |
UK |
France |
Germany |
Italy |
Spain |
|
| Sent text message to another phone |
82.5% |
90.6% |
80.7% |
80.7% |
78.6% |
81.4% |
| Used application [including games] |
35.7% |
41.8% |
25.9% |
35.3% |
38.6% |
37.1% |
| Used browser |
26.2% |
37.4% |
25.1% |
21.1% |
23.7% |
23.6% |
| Listened to music on mobile phone |
24.6% |
23.6% |
21.1% |
26.8% |
22.2% |
30.5% |
| Accessed Social Networking Site or Blog |
15.3% |
24.6% |
14.0% |
9.3% |
15.0% |
13.6% |
| Accessed news and information |
29.9% |
37.1% |
27.9% |
24.1% |
32.6% |
27.8% |
| Smartphone [Platform] |
26.4% |
28.5% |
19.3% |
20.3% |
34.1% |
31.9% |
| 3G Subscribers [Device Generation] |
45.3% |
44.6% |
40.8% |
41.8% |
46.6% |
56.0% |
*Source: comScore