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comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

By Guest PostJanuary 13, 20111 commentTechnologyad impressions, bbc, Comscore, digital world, Europe, google sites, internet users, itv, mike read, online video, online video measurement service, spotxchange video network, traditional media, uk, uk internet users, video landscape, video metrix, video metrix 2.0, YouTube

*New Metrics Offer Detailed Market Intelligence for UK Industry*

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com. (more…)

comScore Releases November 2010 U.S. Online Video Rankings

By Guest PostDecember 17, 2010Technologyadap, americans, aol, break media, brightroll video network, Comscore, comscore video metrix, cwtv, digital world, Facebook, Google, hulu, online video content, scanscout network, television, tremor media, tv, us internet audience, us internet users, vevo, viacom digital, video ads, Yahoo, YouTube

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

By Guest PostDecember 9, 2010Technologyaudience growth, colombia internet audience, digital world, internet cafes, internet usage

comScore Offers Complimentary Webinar: State of the Internet Colombia

Bogotá, Colombia, December 9, 2010 – comScore, Inc., a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent in the past year to reach 11.8 million unique visitors in September 2010. comScore will present the complete results of the study during a live, complimentary webinar: The State of the Internet Colombia, on Thursday, December 16. (more…)

comScore Reports October 2010 U.S. Mobile Subscriber Market Share

By Guest PostDecember 3, 2010Technologyamericans, android, apple, Comscore, comscore mobilens, digital world, google android, Microsoft, mobile subscribers, motorola, nokia, oems, original equipment manufacturers, os, rim, Samsung, smartphone, smartphone operating system, Social networking sites, u.s. mobile phone industry

*Smartphones Now Used by 1 in 4 U.S. Mobile Subscribers*

RESTON, VA, December 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The October report found Samsung to be the top handset manufacturer overall with 24.2 percent market share, while RIM led among smartphone platforms with 35.8 percent market share. (more…)

Black Friday Boasts $648 Million in U.S. Online Holiday Spending, Up 9 Percent vs. Year Ago

By Guest PostNovember 29, 2010Culture, TechnologyAmazon, black friday, Comscore, digital world, e-commerce spending, gian fulgoni, groupon, november 26, online shopping season, shoplocal, thanksgiving day

*Thanksgiving Day Surges 28 Percent to $407 Million as Consumers Increasingly Use Day for Online Shopping*

RESTON, VA, November 28, 2010 – comScore, a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 26 days of the November – December 2010 holiday season. For the holiday season-to-date, $11.64 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Black Friday (November 26) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009. Thanksgiving Day (November 26), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million. (more…)

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

By Guest PostNovember 3, 2010Technologyamericans, Comscore, comscore mobilens, digital world, Google, google android, lg, Microsoft, mobile subscribers, motorola, nokia, oems, operating system, original equipment manufacturers, rim, Samsung, smartphone, u.s. mobile phone, US

*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*

RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)

The Netherlands Leads Europe in Online Visit Frequency

By Guest PostOctober 27, 20102 commentsTechnologyaol, Comscore, digital world, dutch internet users, european countries, Facebook, hyves, instant messaging, internet usage, media metrix, Microsoft, nedstat, Social networking, the netherlands, Twitter, wolf allisat, Yahoo

*Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010*

London, U.K., 27 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the comScore Media Metrix audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours). (more…)

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

By Guest PostOctober 7, 2010Technologyalex banks, august 2010, blogs, brazil, brazilians, Comscore, comscore social analytix, digital world, Facebook, internet user, latin america, ninth largest Internet market, orkut, social media, social networking market, Twitter, world

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

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