Tag Archives: mobile

IBM Addresses Security Challenges of Big Data, Mobile and Cloud Computing

Largest set of security software capabilities announced to date

ARMONK, N.Y. – 18 Oct 2012: In a move designed to reduce the biggest security inhibitors that organizations face in implementing cloud, mobile and big data initiatives, IBM today announced a broad set of security software to help holistically secure data and identities.

IBM’s new software capabilities help clients better maintain security control over mobile devices, mitigate internal and external threats, reduce security risks in cloud environments, extend database security to gain real-time insights into big data environments such as Hadoop, and automate compliance and data security management. Along with IBM Security Services and IBM’s world-class research capabilities, this set of scalable capabilities supports a holistic, proactive approach to security threats spanning people, data, applications and infrastructure. (more…)

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Tablets Reinvent Americans’ Relationship with Print

Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device in August

Kindle Fire Owners Most Likely to Consume News According to comScore TabLens

RESTON, VA, October 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.

“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” said Mark Donovan, comScore SVP of Mobile. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.” (more…)

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MU Students Gain Experience with Advanced Weather Tracking Technology

Students use tornado-chasing technology to research rain’s impact on stream

COLUMBIA, Mo. – With advances in meteorology technology, predicting storms is becoming easier than in the past. While most meteorology students learn about these new technologies in the classroom and don’t get a chance to use sophisticated equipment until they are on the job, a group of University of Missouri students were able to test a mobile weather tracking device, Doppler on Wheels (DOW), made famous by shows such as Discovery Channel’s Storm Chasers.

The DOW visiting MU is one of a fleet of radar trucks maintained by the Center for Severe Storm Research. Each radar truck is mounted with a Doppler weather radar dish. The fleet also consists of a support vehicle and three trucks that deploy instruments to track weather patterns in tornadoes and hurricanes. One of the radar trucks was brought to MU so that students could learn about the technology first-hand. (more…)

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QR Code Usage among European Smartphone Owners Doubles Over Past Year

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

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EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Web

UK Has Highest Penetration of Smartphone Map Users in EU5

LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent.

“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror,” said Hesham Al-Jehani, European mobile product manager at comScore. (more…)

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comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

“The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps,” said Mark Donovan, comScore SVP of mobile. “This completely retooled and enhanced version of the service is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace. In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties’ total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimize their mobile strategies.” (more…)

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Software You Can Eat: College Students Build Tool to Feed the Hungry

A team of Arizona State University Students won the U.S. Imagine Cup’s Software Design category with a program that takes uneaten restaurant and catered event meals and reroutes it to nearby families that would otherwise go without.

REDMOND, Wash. — A team of students from Arizona State University aims to use Microsoft technology to get uneaten meals from restaurants and catered events to nearby families who would otherwise go hungry.

Team FlashFood with its solution, FlashFood, was the winning team in the prestigious software design category at Microsoft’s U.S. Imagine Cup finals on Monday. The team will advance to compete in the Imagine Cup 2012 Worldwide finals in Sydney, Australia July 6-10. (more…)

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Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

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