Tag Archives: mobile

Tablets Reinvent Americans’ Relationship with Print

By Guest PostOctober 17, 2012TechnologyComscore, comscore tablens, consumption dynamics, digital world, kindle fire, magazine readership, mark donovan, mobile, newspaper audience, nook tablet, online newspaper, owner, pcs, publisher, smartphones, tablet newspaper, tablets, user

Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device in August

Kindle Fire Owners Most Likely to Consume News According to comScore TabLens

RESTON, VA, October 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.

“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” said Mark Donovan, comScore SVP of Mobile. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.” (more…)

MU Students Gain Experience with Advanced Weather Tracking Technology

By Guest PostSeptember 29, 2012Education, Environment, Scienceadvance, atmospheric sciences, brett williams, bridge creek, columbia, data, doppler, dow, dow system, eric brewster, hinkson creek, jason hubbard, job market, kansas city, kayla flamm, map, measure, meteorology technology, missouri, mobile, neil fox, nicole hoban, North America, on, predicting storms, rainfall, raw data, sediment transport, severe, soil erosion, st. louis, stationary, storm research, student, tracking device, university, weather, weather radar, wheels

Students use tornado-chasing technology to research rain’s impact on stream

COLUMBIA, Mo. – With advances in meteorology technology, predicting storms is becoming easier than in the past. While most meteorology students learn about these new technologies in the classroom and don’t get a chance to use sophisticated equipment until they are on the job, a group of University of Missouri students were able to test a mobile weather tracking device, Doppler on Wheels (DOW), made famous by shows such as Discovery Channel’s Storm Chasers.

The DOW visiting MU is one of a fleet of radar trucks maintained by the Center for Severe Storm Research. Each radar truck is mounted with a Doppler weather radar dish. The fleet also consists of a support vehicle and three trucks that deploy instruments to track weather patterns in tornadoes and hurricanes. One of the radar trucks was brought to MU so that students could learn about the technology first-hand. (more…)

QR Code Usage among European Smartphone Owners Doubles Over Past Year

By Guest PostSeptember 19, 2012Technologybenchmark data, Comscore, eu5 market, european market, france, Germany, hesham al jehani, italy, mobile, mobilens data, qr code, smartphone user, spain, united kingdom, usage

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Web

By Guest PostMay 31, 2012Technologybenchmarks, Comscore, eu5, european markets, france, Germany, google android, google maps, hesham al jehani, italy, maps, Microsoft, mobile, mobile phone, mobilens data, smartphone users, spain, united kingdom, viamichelin

UK Has Highest Penetration of Smartphone Map Users in EU5

LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent.

“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror,” said Hesham Al-Jehani, European mobile product manager at comScore. (more…)

Software You Can Eat: College Students Build Tool to Feed the Hungry

By Guest PostApril 24, 2012Technologyacer laptop, arizona state university, brigham young university, carnegie mellon university, cloud computing, drexel dragons, drexel university, ecstatic, elated, eric lehnhardt, excited, flashfood, food deserts, game design, hungry, imagine cup, jake irvin, katelyn keberle, kinect, legendairy, mark hindsbo, math dash, Microsoft, mobile, nokia lumia 800, redmond campus, silverlight, software design, steven hernandez, stunned, team dr fishbowl, team flashfood, Technology, us imagine cup, visual studio, windows 8, windows azure award, windows phone, xbox game

A team of Arizona State University Students won the U.S. Imagine Cup’s Software Design category with a program that takes uneaten restaurant and catered event meals and reroutes it to nearby families that would otherwise go without.

REDMOND, Wash. — A team of students from Arizona State University aims to use Microsoft technology to get uneaten meals from restaurants and catered events to nearby families who would otherwise go hungry.

Team FlashFood with its solution, FlashFood, was the winning team in the prestigious software design category at Microsoft’s U.S. Imagine Cup finals on Monday. The team will advance to compete in the Imagine Cup 2012 Worldwide finals in Sydney, Australia July 6-10. (more…)

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

By Guest PostMarch 22, 2012Technologybenchmark data, Comscore, eu5, european markets, france, Germany, hesham al jehani, intelligent online, italy, mobile, mobile industry, mobile news, secondary device, small screen, smartphone, spain, spanish smartphone, united kingdom

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

By Guest PostMarch 21, 2012Technologyalejandro fosk, apple, Argentina, brazil, Chile, Colombia, Comscore, digital advertising, digital traffic, Google, ipad, iPhone, latin america, Mexico, mobile, mobile phone, online video, peru, puerto rico, search, social media, webinar

Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online

comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus

Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012 (more…)

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)