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comScore Releases the “2012 Mobile Future in Focus” Report

By Guest PostFebruary 23, 2012Technology2012 mobile future, apple ios, canada, Comscore, electronic payments, eu5, focus, france, Germany, google android, italy, Japan, lifestyle, mark donovan, mobile, mobile behaviors, mobile ecosystem dynamics, mobile industry, retail, smartphones, Social networking, spain, symbian, united kingdom, united states, us mobile users

*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*

RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)

comScore Releases the “2012 U.S. Digital Future in Focus” Report

By Guest PostFebruary 9, 2012Technology2012 us digital future, advertising ecosystem, american, bing, Comscore, comscore media metrix, digital advertising, digital traffic, ecommerce, Facebook, focus, goodman, Google, jeff hackett, linda abraham, mobile, online activity, online video, search, smartphone, social media, us search market, Yahoo

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011

By Guest PostFebruary 2, 2012Technologybanking websites, Comscore, customer, digital channel, Facebook, financial institution, internet, lda, linkedIn, liquid deposit account, mobile, mobile platform, online, opt in, sarah lenart, smartphone, social networking site, Twitter

*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*

*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

By Guest PostNovember 21, 2011Technologybehavior, Comscore, comscore mobilens, Europe, Facebook, five leading european markets, france, Germany, intelligent online survey, italy, jeremy copp, linkedIn, mobile, mobile social media usage, mobile users, mobilens data, smartphone, Social networking, spain, Twitter, united kingdom

*Twitter and LinkedIn Mobile Audiences Doubled in Past Year*

LONDON, UK, 21 November 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011. (more…)

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

By Guest PostOctober 10, 2011Technologyandroid os, android platform, apple ios audience, Comscore, connected devices, digital omnivores, ipads, iphones, mark donovan, mobile, mobile media user, pandora, publisher, smartphones, tablets, us digital media consumption habits, wifi

*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*

*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*

RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)

Android Captures #2 Ranking Among Smartphone Platforms in EU5

By Guest PostSeptember 13, 2011Technologyandroid device, apple ios, Comscore, eu5, european markets, france, Germany, Google, google android platform, growth trends of smartphone, htc, italy, jeremy copp, Microsoft, mobile, mobile media landscape, rim, spain, symbian, united kingdom

*HTC and Samsung Emerge as Top Android Device Manufacturers*

LONDON, UK, 13 September 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform. HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices. (more…)

Public Nuisance? Cell Phone Use Might Actually Spark Conversations with Strangers

By Guest PostMarch 27, 2011Technologycell phone, frequency of cell phone, mobile, mobile communication, mobile phone, nojin kwak, public, relational use, scott campbell, Technology, texting, university of michigan

ANN ARBOR, Mich.— Talking or texting on a cell phone in public might seem off-putting to people nearby, but a new study suggests that using mobile devices may actually help spark conversations with strangers.

The University of Michigan study examined how mobile communication influences the extent to which people engage with others in public. The new findings indicate that overall frequency of cell phone use in public does not cause them to shun nearby strangers. In fact, the result may be the opposite. (more…)

comScore Releases Inaugural Report, “The 2010 Mobile Year in Review”

By Guest PostFebruary 14, 2011Technology3g penetration, alex kozloff, commerce, Comscore, comscore 2010 mobile year in review, eu5, Europe, Germany, inaugural report, Japan, jeremy copp, mark donovan, mobile, mobile industry, nokia, smartphone adoption, technological innovations, u s

*Report Highlights 2010 Mobile Trends in U.S., Europe and Japan*

BARCELONA, SPAIN, February 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011.

“2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.” (more…)

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