Tag Archives: mobile

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*

*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*

RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)

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Android Captures #2 Ranking Among Smartphone Platforms in EU5

*HTC and Samsung Emerge as Top Android Device Manufacturers*

LONDON, UK, 13 September 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform. HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices. (more…)

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comScore Releases Inaugural Report, “The 2010 Mobile Year in Review”

*Report Highlights 2010 Mobile Trends in U.S., Europe and Japan*  

BARCELONA, SPAIN, February 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011. 

“2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.”  (more…)

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comScore Reports December 2010 U.S. Mobile Subscriber Market Share

*Number of Smartphone Users Up 60 Percent Versus Year Ago*

RESTON, VA, February 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The December report found Samsung to be the top handset manufacturer overall with 24.8 percent market share, while RIM led among smartphone platforms with 31.6 percent market share. (more…)

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IBM Survey: IT Professionals Predict Mobile and Cloud Technologies Will Dominate Enterprise Computing By 2015

ARMONK, N.Y. – 08 Oct 2010: Information technology professionals predict that mobile and cloud computing will emerge as the most in-demand platforms for software application development and IT delivery over the next five years, according to a new IBM (NYSE: IBM) survey released today. (more…)

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comScore Releases First Comparative Report on Mobile Usage in Japan, United States and Europe

*Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June

Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most *

RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets. (more…)

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